Woocommerce SEO Guide 

You may know how to build a website, but maintaining and ensuring it works properly requires more. The plugins are essential to have a fully functional website. Nowadays, WordPress is used to create more than 50% of websites. WordPress without plugins, however, is similar to having a draft before the final product. You must use plugins for the best results. The secret to guaranteeing you’ll have more sales, more clicks, a stronger SEO, and other things is to use plugins, which are software modifications that let you customize your website, such as WooCommerce.

You will require plugins if you intend to build a web store. Even though you may be new to e-commerce SEO, you will still want stronger SEO plugins to increase organic traffic, clicks on your items and services, sales, and ranking on Google and other search engine results pages (SERP). Which SEO plugin might be the most effective for my online store? You may inquire. Woocommerce SEO, one of WordPress’s most popular SEO plugins right now, will help us respond to this query.

Due to this, we’ll discuss the Woocommerce SEO plugin and advise you on how to use Woocommerce SEO services. We’ll also examine e-commerce SEO and how Woocommerce functions in terms of SEO friendliness.

What is Woocommerce? 

With the aid of the Woocommerce plugin, you can use WordPress to create an online store. One of the simplest ways to create an e-commerce website is with Woocommerce. It takes every fundamental feature WordPress provides and turns it into a fully functional website. As a result, it manages all aspects of your e-commerce SEO and uses both WordPress’s core SEO features and its SEO services.

Woocommerce is adaptable, responsive, secure, and user-friendly for beginners because of how well it integrates with WordPress. In addition, it is provided free of charge. To understand how Woocommerce functions, you don’t need to be an expert or have any coding knowledge. Above all else, it is simple to install and operate. It provides all the tools you require as a beginner to set up your online store.

features of woocommerce

Along with them, Woocommerce is also reasonably priced. This piece of software is also available for free, much like WordPress. With some themes, nevertheless, there can be a price. While using Woocommerce SEO, you can choose from a variety of free or premium themes.

Thus Woocommerce is one of the safest, SEO-friendly, and user-friendly options for creating a WordPress e-commerce store. It is frequently used to market services and sells tangible and digital goods. Woocommerce is therefore advised for websites that provide the following services:

  1. Physical products 
  2. Digital products 
  3. Tickets 
  4. Protected member areas 
  5. Reservations

Tips for Woocommerce SEO 

You might be wondering whether there are further methods to benefit from Woocommerce’s SEO features now that you understand how it operates and why it’s important to your SEO efforts. You are most likely an e-commerce store if you use Woocommerce SEO. To attract organic traffic to your website, acquire more clicks, and boost your sales, you need to improve your online visibility and rating in search results.

You should choose an SEO-friendly theme, utilize SEO-friendly plugins, have a clear navigation system, and optimize your photos, content, titles, pages, tags, and more to improve Woocommerce SEO. The following are a few tips on how to optimize every WordPress element using Woocommerce SEO to help you utilize Woocommerce SEO more effectively and better understand how optimization of all the aspects affects your SEO ranking:

Creating Unique Descriptions for Products 

Your product page needs to be optimized to increase your online store’s internet visibility. Writing original product descriptions is the first step in beginning the optimization process for your product pages. You can begin this optimization with an SEO plugin besides Woocommerce SEO.

When visitors and potential consumers visit your e-commerce store, an SEO-friendly product description includes helpful details and an insightful explanation about the products to give them the best possible user experience. Creating unique product descriptions also aids in improving your ranking. For users to find your products as a solution to their pertinent searches, you can add relevant keywords to your description. This could aid in increasing organic website traffic and your ranking in search results.

In light of this, you should ensure that you write for your audience and potential customers, include relevant keywords, develop a strong call to action, and make sure that your content description is distinct from your competitors to write SEO-friendly and unique descriptions. Poor web exposure may be caused by creating similar duplicates and descriptions.

Optimizing Page Titles 

You must work on your page names like you write original descriptions for your products. Using SEO-friendly page names is another way to guarantee that your e-commerce site will have more traffic, more hits, and a better online ranking in search results.

Page names let users and search engine algorithms know what the page’s content is about. These HTML components inform search engines about the name of a page on your website. They are written between the <title> and </title> tags and might appear in the browser, the source code of the page, or the SERPs.

What my page is about should be the first thing you consider when writing a page title. Make sure to include an intriguing and brief headline on your page based on your response. The page title can include the pertinent keyword, product components, or brand name. In addition, you can create titles that inform readers, pose a question to them, or urge them to take a specific action.

Remember that you can include information in your page titles, such as your company name, the name of the page, the name of the product, the location of your store, a pertinent keyword, and more. Make sure your page title is between 55 and 65 characters in length.

tips for woocommerce seo

Using Breadcrumbs 

A breadcrumbs navigation system identifies a user’s position within a website or web application. It details consumers’ previous interactions with your e-commerce site and guides them through previous searches. What are the benefits of breadcrumbs? You may inquire.

Considering that breadcrumbs provide answers to questions like “Where am I?” and “Where can I go?” Visitors may find the site’s features and pages using breadcrumbs, which show visitors where they concern about the full site hierarchy.

If you want to enhance user experience and site navigation for e-commerce, using breadcrumbs is a plus. Make sure they don’t replace the primary navigation system since they are known as additional navigation.

Setting Up Permalinks 

Another element in determining the performance and sustainability of your WordPress website and Woocommerce is using permalinks. The permanent URL to your website, blog posts, pages, categories, tags, and more is called a “permalink.” They serve as constant references to your website and its sections. As each component of your site will be impacted, including your SEO, you must be certain that you want to upgrade.

A comprehensive URL for your e-commerce website serves as a permanent link. As a result, https://yourwebsite.com/your-product is a permanent link that also describes the site’s content. They are significant because they tell users where your content is located and whether it is worth their time to visit your website.

Optimize Meta Descriptions 

Optimizing meta descriptions is another step in ensuring your e-commerce site is SEO-friendly, like crafting descriptions and page headers. You will also require the assistance of SEO plugins if you plan to use WooCommerce for this.

The purpose of meta descriptions is to entice users to visit your website. They provide Google and other search engines with an overview of what your website is about. Meta descriptions, therefore, assist search engines in comprehending your web pages so that they may display them in search results and assist users in understanding what your website and web pages are about. They consequently generate clicks, traffic, and possible conversions.

Be sure that the meta description you create accurately summarizes the content of your website before optimizing it for SEO. Make sure they are no longer than 160 characters after that. Your meta description should also contain a call to action, target a particular query or search intent, and include targeted keywords.

Add Alt-Text to Your Images 

If your web page’s images cannot load, written information or text known as image alt-texts or an alt tag or alt descriptions appears in their place. Because it informs readers about the subject matter of the image, it improves the user experience.

Woocommerce will utilize the image filename for the image alt text if you don’t provide a title and an alt property since it uses the image filename in the title attribute by default. Hence, rather than using the same alt text for all photos, you should concentrate on crafting an appropriate alt text for each product image that you upload to a product. This will ultimately impact your SEO.

The “alt= description of the image” is the first line of an image alt text. Although brief and clear, it should also give information and context about the pertinent image. Click on the image you wish to add an alt text to on WordPress. It will direct you to the sidebar’s Block tab. Add the alt text to the blank field under “Image Options.” Click the Update button when you are finished.

Create an SEO-Friendly Content 

To appear higher in search results, SEO-friendly content is developed. Thus, you should consider all the factors that are essential for your online exposure and higher ranking as much as your users while you are producing your content.

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Before generating SEO-friendly content, you must first comprehend the ranking variables, such as your content, links, HTML tags, and site structure. After considering these factors, you should research to locate the appropriate keywords. You may locate long-tailed keywords with less competition and apply them to your content by determining your target audience, your search intent, and the terms your competitors are using.

The quality of your content should therefore be your next priority. For your content to be optimized for SEO, it must be well-written and contain useful information. The secret to producing SEO-friendly content is comprehending and using each component when writing your content. You should therefore take into account the following factors when creating SEO-friendly content:

seo friendly content
  1. Your content should include valuable information.
  2. It should be relevant and timely.
  3. It should contain optimized images.
  4. It should directly answer the search queries of targeted users.
  5. It should cover a topic throughout. 
  6. It should include relevant keywords.

Use WordPress SEO Plugins

If you use WordPress, you should be aware that WordPress by itself won’t be sufficient to guarantee a higher position and greater online exposure. To boost your SEO, you’ll need more plugins. You can improve your product’s URL, title, meta description, photos, videos, reviews, and ratings by including an SEO plugin.

You may use WordPress SEO plugins like Yoast SEO, All in One SEO, and SEMRush to keep track of how well each component of your e-commerce site is optimized, make use of all the SEO features that are beginner-friendly and free, and correct any issues that negatively impact your online ranking.

As said throughout this article, Woocommerce needs these SEO plugins to build a website optimized for search engines. So, check out these WordPress SEO plugins, then select the one that best serves your company’s needs.

Optimize Website Speed 

You might have the finest navigation and the best content together. Users will only want to stay on your website if the pages load for a short time. Your user experience, SEO, and conversion rates will all be significantly impacted by this.

You should be sure to reduce the size of your images and optimize them for SEO, deactivate any unnecessary plugins you may be using, enable browser capturing, and embed the link to your videos rather than posting them directly on your WordPress site to increase site speed.

Remember that users will lose interest in your website and depart regardless of their initial engagement if your content is not loading or takes a while to load. This will harm your ranking over time due to high bounce and low conversion rates. Hence, if you want your target audience to view your pages and purchase your items, optimize your website speed, even if you have confidence in your content, navigation, website design, and other factors.

Is Woocommerce SEO Friendly? 

Due to its intended use, Woocommerce is easily argued to be SEO-friendly when considered separately. It is safe to believe that Woocommerce is SEO-friendly because it is a software add-on created expressly to increase the ranking and exposure of an e-commerce site. Yet there’s more to it than what’s outside the box.

Woocommerce requires additional SEO plugins like WordPress to optimize for SEO and help your e-commerce store grow for better SEO results. When utilizing Woocommerce, you may install SEO plugins like Yoast SEO and All in one SEO to maximize your SEO efforts.

To make an SEO-friendly e-commerce store, you should also consider including meta descriptions, breadcrumbs, titles, keywords, and more. Hence, even though we can confidently conclude that Woocommerce is SEO-friendly, it does not guarantee that it fully utilizes all SEO aspects. To implement all the features we specified, more SEO plugins are required.


Undoubtedly, plugins are necessary to build a fully functional and SEO-friendly website, and Woocommerce is one of the most well-liked plugins in this category. This is why we spent most of this article defining Woocommerce SEO and describing how SEO for Wecommerce functions. In the following section, we gave you advice on e-commerce SEO and Woommerce SEO services. We hope that this post will assist you in determining whether the Woocommerce SEO plugin is the right option for your online store.

Frequently Asked Questions About

Woocommerce could be considered more advantageous than other software plugins available online because it’s user-friendly for beginners, simple to install and operate, the host for a variety of free or paid themes and plugins, adaptable, affordable, and on top of that, secure.

With the help of SEO-friendly extensions, Woocommerce is a plugin built specifically to help you transform your effective Content Management System (CMS) into an online store and raise your visibility and ranking. Although it is well renowned for being SEO-friendly, additional SEO plugins are required to enhance SEO functionality.

When utilizing WordPress and Woocommerce, there is a good probability that your website will be mobile-friendly if you use a mobile-friendly theme. You may easily choose a mobile-responsive theme because Woocommerce has a large selection of themes. You can use Google’s Mobile-Friendly Test tool to see whether your website is mobile-friendly.

Absolutely. Like WordPress, the Woocommerce SEO plugin is offered without charge. However, bear in mind that some themes come at a cost. While using this plugin, you must also pay for a domain name, an SSL certificate, and a WordPress hosting account.

Regarding the plugins Woocommerce SEO provides, there are plenty of options. To increase your visibility to search engines and improve your rankings in search results, we advise checking out tools such as Yoast SEO, Rank Math, SEMRush, and All in One SEO.

Gizem Akmanlı

Posts: 206

Jr. SEO Content Editor at Dopinger, Gizem Akmanlı graduated from Literature department. With her interest in content production and editing, she managed a blog for 5 years, then turned to digital marketing and started to develop herself in the field of SEO. She is a supporter of sustainable living... Read More

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