Author Name: Gizem Akmanlı

The widespread adoption of technology and the internet has made it easier and more cost-effective to reach people today than ever before. Twitter is a highly effective social media platform that brings people together and provides information about the news. It is definitely worth considering as a v...

We have a pretty self-explanatory title for today's article. As we're about to welcome a brand new year, this might be the right time for a treat that would render your marketing efforts more flavorful. After all, every new year is usually filled with new hopes regarding our careers, too, right? The...

If you're a marketer, you've probably heard about sales funnels. Also known as purchase funnels, they serve as a graphic representation of the buyer's journey. The journey in question is the one that gradually leads the customers to purchase by nurturing them step by step. The role of mark...

Today we would like to take a moment to discuss one of the essential concepts of the business world: the value ladder. To be more exact, it's more than just a concept. It's a whole methodology in itself. Why is that? Because a value ladder (also called a sales ladder) represents a range of products ...

As you probably know, marketing and sales funnels are among the bullet tactics that almost every modern business should adopt. Why 'bullet'? Because they have a straightforward trajectory. They don't waste time with clumsy marketing trials and errors that end up all over the place. Here's the thing,...

Our topic of the day is a question: What is a funnel? If you want to hear the shorter version, let's just say that it's undoubtedly one of the most important marketing concepts. But if you're rather looking for a more elaborate answer, our article might be the go-to guide.  https://www.youtube.c...

You probably have word by now: The Irreversible winds of change are on their way regarding Google Analytics. Deadline? July 1st, 2023. On that date, good old Universal Analytics (UA) will be replaced by next-gen Google Analytics 4 (GA4). Beyond cosmetic considerations (as with any major upgrade), we...

It's time to familiarize ourselves with Google Analytics 4 a little better. Why? Well, simply because it will be the new way to go for data collection through Google as of July 2023. There's no need to panic since the transition is quite a smoothly progressive one. In other words, we all still have ...

If you used WordPress to build your website, you might be familiar with terms like keywords, titles, and meta descriptions since they are content-focused and work to improve your SEO. Meta descriptions may appear above website links when you enter a keyword in a search engine's search box. What is a...