Articles About SEO

If you want your website to be SEO-friendly, getting high-quality backlinks is a must. There are several factors that affect SEO, and one of the most important factors is getting backlinks. It is pretty important because having quality backlinks is a ranking factor for Google. Backlinks are the links that connect a website to another. You can think of it as a referral to other websites. It is sort of like the connections you have in your business life. The more you have them, the better you are in the eyes of the search engine. That is why we are going to explain how to get quality backlinks.  Of course, […]

WordPress is a content management system (CMS). It helps its users to create websites effortlessly. What is more, WordPress also has plugins that would facilitate the website creation process further. If you are using WordPress, you should know that there are many themes you can choose. It doesn’t matter if your themes are free or paid; they all support some plugins for you to add on your website. So, which plugins should you use, and which are the best for your benefit? Here are the ten best WordPress plugins that would come in very handy for your website.  There are many kinds of plugins. From SEO to e-commerce, you can […]

If you want to create your website, WordPress is a great choice to start. It is a content management system (CMS) that facilitates the process of making a website. WordPress saves you from doing coding and designing the website all by yourself. In the designing part, WordPress offers lots of themes that consist of pre-made templates. Yet, they can differ a lot, and you can make changes with the customization options that the site offers. If you want to choose a theme for your website, let’s take a look at some of the best free WordPress themes.   When you’re looking for a free WordPress theme, you would realize that there […]

If you are making a website, you have to know all the security features that you should have when doing it. SSL is a security feature, and you need to have one on your website, especially if you are holding any information related to your site members, or vital information such as banking data. SSL stands for Secure Sockets Layer. It is a security technology that creates an encrypted link between a server and a client. A server here means a website, and the client can be a browser, a mail server, or a mail client such as Outlook.  How Does SSL Work? SSL carries high importance because it provides […]

Marketing has reshaped itself a lot in recent years. Although the rules of traditional marketing still apply in most marketing strategies, the practice, on the other hand, is heading to be digital all the way. Building a website for marketing is a detailed process. You need to consider what kind of content will take place in your website and how you will optimize it. However, maybe the most important park when creating a web page is the content on the landing page. So what is a landing page? A landing page is a page when your potential customers land on after clicking a link. It is a link that includes a call to […]

In today’s world, everything is online and has a place on the internet. All businesses have carried their works online, and the ones that could not carry their business are not doing so well. That is why it is essential to have a website or even a social media account for business. Luckily, creating a website is not as complicated as it was before. Today, we have tools that can help us create websites in an easy way. One of them is WordPress. So, what is WordPress?  In this article, we will explain what WordPress is in a detailed way. From its history to how to use it, we will touch […]

Yoast SEO is a savior if you need an all in one SEO tool. If you wonder the question of “What is Yoast SEO?” then keep reading to find the answer. We include a detailed how-to-use part in our article as well. Without further ado, let’s start.  To install Yoast SEO, log in to the back end of the WordPress site, and click on Plugins in the menu. You will see the Install button in the submenu. Select this option and search for Yoast SEO via the search bar. Find it and then click on Install again. This way, you will integrate the plugin in WordPress and can then activate […]

Throughout the digitalization of the world, marketing changed itself as well. If you are familiar with the techniques of marketing, then you can see the same techniques in digital zones as well. Although they are applied a bit differently, it is not much different than traditional marketing. When it comes to digitalization, SEO and SEM are the most important elements of digital marketing. That is why we are going to explain the importance of SEO in marketing.  Marketing differs a lot in itself. Yet, it has one simple base strategy that is called 4Ps of marketing. If you haven’t heard of this term before, 4Ps of marketing stands for product, price, […]

Structured data play an increasingly important role in the high information content of the SERPs as you know them today. Didn’t you also like to click on a search result with rating stars yourself, or have you already been inspired by a delicious cooking recipe in the SERPs? But how does this data get into the SERPs, and what can you do about it? What is Structured Data? This structured data guide gives you all the essential answers to these questions. What is Structured Data? The term “structured data” sounds very technical and bureaucratic at first. There is something straightforward behind it: Structured data is data from websites that are […]

Today SEO is inevitable in the digital world. If you want to make money on the internet, you have to know how to do SEO, or you have to have enough budget to hire a professional SEO team. SEO includes many things in itself. From getting quality backlinks to creating unique content, there is a lot to do. Yet, one of the most crucial parts of SEO, and maybe the most important is keyword research. Keywords are the key to success in SEO. Without them, all of your work would be useless. That is why many people wonder how to search for keywords. Searching for keywords is quite easy, thanks […]