Keywords are specific words or phrases determined in line with the goals of a website. The accurate selection and integration of keywords into SEO efforts are of vital importance. Achieving desired results with highly competitive keywords requires a challenging and long-term effort. The process of defining target keywords should not be considered as a one-time, finite task. Keyword analyses continue both in a fundamental and semantic sense throughout the entirety of SEO efforts. Given its critical nature and ongoing aspect, there are many details to be mindful of when it comes to keyword selection.
• Pay attention to keyword difficulty.
• Consider the keyword competition rate.
• Ensure that multiple pages within the site are not targeting the same keywords, as this can harm your targeting efforts.
• Make sure that keywords are used in both content, images, permalinks, and meta descriptions.
• Focus on potential new keywords by examining the keywords your competitors are ranking for.