SEO (Search Engine Optimization) is the combination of the works done to promote your website and attract organic traffic. It is something that you do to promote your website, but SEO shouldn't be mixed up with paid advertisements. Building up an SEO strategy might take effort, but the outcome will be worth it. You can bring your website to the top of the search results. It is a fact that SEO is better than paid advertisements in terms of attracting traffic. Although carrying the website to the top of the search engine results page (SERP) can take some time, the results will be worth it; because the number of people to click on organic search results is more than the number of people who click on advertisements. 

why seo

Why Do You Need SEO?

SEO is a long-term process; it's true. Its results will not be seen quickly like paid ads. We have already mentioned why SEO is better than paid ads, and it was because of the higher number of people who click on organic search results. Well, it is not the only advantage when compared to paid ads. 

SEO is done for several things. One of the main reasons to do SEO is building awareness of your website or brand. That is why it is a part of digital marketing. If you want people to see your website and your brand's name when they search for something on search engines, you have to turn the search engine algorithm in your favor. So, SEO is not just for users; it is also for the search engine as well. That is what makes it special. If you turn the algorithm in your favor, it proves that your website offers the best information, and the experience, because no website is coming first in the search results for nothing. 

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how does seo work

How Does SEO Work?

SEO is based on search engine algorithms. In order to rank first in the search results pages, websites need to follow some ranking factors. A search engine has crawlers that visit all pages and sides of a website, including external links. When a crawler visits the website, it checks whether what it comes across is suitable for the ranking factors or not. Since it is artificial intelligence, it is not possible to cheat it. Although there are some attempts to cheat the algorithm named Black Hat SEO, it is very risky to implement them. Search engines like Google have penalties for Black Hat SEO tactics. If a website gets caught doing Black Hat SEO, it will face penalties such as losing its ranking and fall 30 - 35 pages behind. It is against search engines' terms and conditions. 

So, it is important and best to follow the guidelines to ranking factors and optimize in the right way, which is called White Hat SEO. Applying these methods will take time, but in the end, it will definitely increase your website's domain authority and ranking. So, what are these ranking factors?

There are six main ranking factors for a White Hat SEO strategy, and each one is not complete without the other. These ranking factors are content, backlinks, keywords, user experience, page speed, and mobile friendliness. 

What Are the Types of SEO? 

SEO has three main types, and each one has different aspects and strategies. However, as ranking factors, you shouldn't think of them separately. Each one completes another. These types are on-page SEO, off-page SEO, and technical SEO. What they have in common is they all meet the ranking factors one way or another. So, let's take a look at them in more detail.

On-Page SEO

As you might guess from its name, on-page SEO consists of the works done on your website. You have full control over these optimizations, and you can change or update them easily. On-page SEO is the basic part of SEO where you use the necessary strategies to meet ranking factors. The first and the most important part of on-page SEO is content.

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Good quality content means everything on a website. Even if you optimize other parts, it will be difficult to make it to the top of the SERPs. The main reason why content is important is the evaluation of the site's viewers. If the people who click on your website didn't find quality content that explains what they are looking for and answers their questions, they would close the page immediately. So, in order to offer the best user experience, you need to have quality content. The best way to create content is by working with a copywriting expert. Yet, if you're the one doing all the work, that's another case.

Visual Elements

In an on-page SEO strategy, visual elements are one of the main elements. If you have too much writing but no images on your website, it is not the best for user experience. A page without images wouldn't look professional and reliable. Also, if there is too much writing, it will be eye-tiring and not pleasing to look at. So, make sure that you have SEO friendly images and videos. 

Title & Description

We have stated that SEO is not just for users. It is also for search engines as well. With your title and description, you have a high chance of getting featured on the first page of search engines. If you can optimize these elements, all you need will be domain authority. Other than that, your website will be ready to rank high on results. So, how do the title and description affect the algorithm? A search engine's job is to offer the most relevant results when a user searches for something. So, it has to recognize what websites are about and take action according to them. Title tags and descriptions are the fastest ways to tell the search engine what your website or web page is about.


Like title and description, a URL is one of the fastest ways to inform a search engine what the website is about. If you write an SEO-friendly URL for your web pages, it will be easier for both search engines and users to understand your website. An SEO-friendly URL is not too long, and it definitely consists of related keywords. So, it is possible to say that short and informative URLs are SEO-friendly. 

Keyword Research

To do keyword research, you need to analyze your target audience very well. Your product or service is also important when finding keywords because the ones you want to use may vary from time to time. There are four types of keywords:

  1. Seasonal keywords
  2. Regional keywords
  3. Competition keywords
  4. Long-tail keywords
Internal Linking

Internal linking is a part of on-page SEO. If you have links on your pages that are leading to one and other, it will be easier for search engine crawlers to index your website. Internal links are also helpful for building authority and increasing user experience. When you are doing internal linking, you should consider following some guidelines; this way, you can optimize your internal links the best.

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Off-Page SEO

Off-page SEO is the combination of works done for your website, but it cannot be seen directly from the users' perspective. If you want your website to achieve greater success, off-page SEO is a must. We have explained on-page SEO in detail. Off-page works are not so detailed as the ones on the on-page. Although off-page works do not directly affect your ranking, it helps your website and gives it a boost to get success. Off-page SEO consists of three main parts:

  • Backlink building,
  • Social media,
  • and anti SEO analysis.

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What is Backlink?

Backlink Building

A backlink is a connection between two websites. When you include a link from another website to your website, it is a backlink for the other website. Backlink building is necessary to gain domain authority. 

Social Media and SEO

Social Media 

Having a website is not enough. If you want to increase awareness, you have to have professional social media accounts. Link your website to your social media accounts, and you can draw traffic from those platforms.

What is Anti-SEO?

Anti-SEO Analysis

Unfortunately, like in any business, there will be people trying to mess with your business, in this case, the website. You should be ready for these issues and be able to protect your website.

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Technical SEO

Technical SEO is the work done in the background. You cannot see it directly, but technical SEO is something necessary and helps a lot in promoting your website. Technical SEO covers many crucial ranking factors. Technical SEO consists of:

  • Optimization of CSS resources,
  • Rich snippets,
  • SSL (HTTPS),
  • Robots.txt,
  • Structured data,
  • XML Sitemap
  • Meta tags,
  • Crawl budget,
  • Latent Semantic Indexing (LSI),
  • Breadcrumbs,
  • Canonical URL,
  • Page speed,
  • and Sitemap.

If we were to explain some of the most crucial parts:

SSL(HTTPS) Sertificate


Using an SSL certificate ensures the users' safety. It is a brilliant way to increase user experience on your website. Since search engines such as Google, Bing, Yandex, and etc., are user-oriented, it is best to obtain an SSL certificate. 

XML Sitemap

XML Sitemap

An XML sitemap or shortly sitemap is created for a practical understanding of a website's structure. It helps search engines' crawlers to index your website. Also, it helps you to organize your website easier.

Structured Data

Structured Data

Structured data helps search engines to understand what your website is about. So, for Google to feature your website's structured data, you need to optimize for it. Give the search engine the information it wants.

Our SEO Services & Packages

As, we are aware of the required professionalism and effort for search engine optimization studies. While carrying out these studies, we are always at your side to take the necessary steps and create the road map to be followed and to carry out all processes flawlessly. We are ready to give you all the support you need to reach your target audience and maximize your conversion rates. You can leave your information on the form below to rise with the difference of Dopinger. Also, you can take a look at our special SEO packages.

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Click the questions to see frequently asked questions and their answers.

Search engine optimization (SEO) is the combination of the work done to promote your website organically. The main purpose of SEO is to rank the website in a good place and reach many people. 

You can learn SEO by learning what the SEO metrics are. There are online courses with experts as well. Yet, it is best to learn it by practicing it also.

SEO has three main types, on-page, off-page, and technical SEO.

To be able to come up with the best SEO strategy and practice, you better have knowledge of technical SEO (HTML & JavaScript), content marketing, link building, and information architecture. Also, social media marketing is a good plus.

It varies due to the position of your website's SEO. If you're doing it from the start, it may even take more than 6 months to get results.

SEO matters because with paid pads, you can only attract visitors for a certain amount of time, and it is questionable since most people click on organic results. By taking your website to the top of the SERPs, SEO guarantees you clicks. 

A backlink is a link that connects your site with other sites. If websites with a strong domain have your website's link, your website will be stronger in the search engine algorithm. 

First of all, you should have done a good keyword research. Then, you should use the keywords wisely and just in the right amount. Don't do keyword stuffing and only include the necessary information.