SEO

How to Perform an SEO Audit

How to Perform an SEO Audit

What can you do to increase your website’s visibility in search engine results? You should go through a long process to do this. At this point, there are a lot of reasons why you should perform a search engine optimization audit. In this article, we are going to cover its basics and essentials and try to answer the following questions: “How to perform an SEO audit?” and “Why is it important?” What Exactly Is an SEO Audit? It is surely beyond doubt that big journeys begin with small steps. In the SEO world, big optimization journeys begin with a search engine optimization audit. An SEO audit refers to the process […]

How to Make a Good Infographic

How to Make a Good Infographic

An infographic is any visual representation of information or data. Yet, the true meaning of an infographic from a graphic design point of view is a package of visual content giving important information in an easy-to-understand way to your readers. If used correctly, infographics can attract major attention. There are many infographic templates on the internet you can use to create your infographics, but a few tips along the way can help. Here are ten tips and infographic ideas to improve the quality of your infographics, whether you want to use your infographics on your blog post, on your social media, or in content marketing. How to Improve Your Infographics? […]

How to Write an About Page

How to Write an About Page

What is the first thing that comes to mind when you find a company and want to learn about them more? That’s true, about us page! Let’s take a look at how to write an about page. Usually, people visit those pages to get information about the company’s history, so it is a good idea to write a powerful about me page.  A well-written about us/me page with a powerful mission statement can help you attract potential customers.  In this article, you’ll find: What is an about page, How to write an about page, A few real-life examples. What Should an About Page Include? An about page gives brief information about a company or a brand. Those pages generally include: How the company/brand […]

How Long Should a Blog Post Be?

How Long Should a Blog Post Be?

If you started writing a blog, you probably have some questions in your head. And one of the most important things that you should decide is “How long should a blog post be?” The reasons why this question is so important are various. Let’s see a few points to find the ideal blog post length. Tips for Deciding the Length of your Blog Post: The Length of a Blog Post Affects the Search Results SEO research is essential for this process. SEO means search engine optimization, which is also related to article word count. Search engines may apply different algorithms during the search process of your blog post. A 1500 words post and 300 words post can have different alignments in […]

How to Get Traffic to Your Blog

How to Get Traffic to Your Blog

Every single person, at some point in their lives, must have considered writing a blog. Once sharing becomes fun, you may want to reach a larger audience. It may be a challenge building an audience. However, there is no need to panic. There are multiple ways to increase and get traffic to your blog. In this article, you will be reading about the easiest and most effective ways to get traffic to your blog. Let us guide you step by step through this strategy.  Getting traffic to your blog requires some actions. However, the actions that we’re going to mention are not only useful for blogs but also useful for […]

How to Adapt to a Google Algorithm Change

How to Adapt to a Google Algorithm Change

There is a very important place between websites and users that brings them together: Search engines. Google’s main goal is to provide users with the most relevant results for their search. In order to present them the most relevant results, it constantly reveals new scanning, indexing, and ranking updates. These updates are basically the changes that determine what to pay more attention to while your website is crawled. In this respect, it is very valuable to follow the Google algorithm change and to set your website’s SEO strategy on the right ground. How to Survive Against Google Algorithm Changes? Google constantly works to determine which site should rank higher on […]

Guide to Use UTM Parameters

Guide to Use UTM Parameters

After creating a marketing strategy, it is necessary to use some methods to achieve success while working in this direction. For example; It is important to collect various data in order to understand the target audience as well as possible. The tools that will provide you with this and similar data are called UTM. By learning much more about UTM parameters, you can effectively implement your marketing strategy. Measurement is the interpretation of transactions in digital media with numerical data. In this way, you can make the most accurate performance analysis and make improvement decisions. Using UTM code, which helps to measure digital performance, is a very important tool for […]

What Is Click-Through Rate?

What Is Click-Through Rate?

CTR, also known as Click Through Rate, is the ratio of people who clicked your link to the number of total people who viewed your page. It’s important in digital marketing. It’s the percentage of the number of click-throughs and the number of impressions. Today, we are going to talk about CTR and answer the question “what is click-through rate?” Why Does It Matter? As search engines use pay per click method, good CTR starts affecting your Quality Score. Another thing to consider is most of the search marketing platforms like Google ads offer discounts for relevant ads. A good quality score helps you maintain an add position for cheaper. […]

Google PageSpeed Insights

Google PageSpeed Insights

You write a topic you want to research into the search engine and click one of the results and wait. If the page loads very slowly or does not load, you unintentionally leave that page and choose another search engine. In this article, we will explain how to get speedy site with the help of Google PageSpeed insights. What Is Google PageSpeed Insights? Google PageSpeed Insights is a site testing software prepared by Google. The test scores your site on Google, taking into account certain criteria. This tool has been in use for years and continues to be developed regularly. PageSpeed Insights completes the analysis of the relevant URL, lists […]

What Is Search Intent & How to Optimize for It?

What Is Search Intent & How to Optimize for It?

Search intent is the reason behind a researcher’s query on search engines. In other words, it is the answer to why the person searched. Is the user searching for a question? Does the user want an answer to this question? Putting all these aside, they might just want to visit a specific website. Maybe they want to buy something. Here the answer to these questions is called search intent. Search intent is the first target a user has when searching for a search query in a search engine. Users are looking for a specific type of answer or source while searching. After all, anyone searching online hopes to find something. […]

SEO

SEO stands for search engine optimization. It is one of the most important things to be successful in the digital world, maybe the most important. To understand SEO, you need to understand how search engines work and what is their algorithm.

Getting good services in this manner is pretty important for both small businesses and large companies. It doesn’t matter what kind of business you do, if you want to have a name for yourself, you must have an SEO strategy for your business.

Thankfully, there are a lot of SEO tools and professional teams and experts to help you with this process, Yet, if you want to develop your own strategies, read our articles to guide you through some of the crucial points of SEO. This way you can develop your skills and knowledge and become an expert yourself.

If you are already in the SEO business, some of our articles can help you with your strategies. We will touch upon some of the tools and how they work, how to improve your work by following some of the key points that are crucial in digital marketing.

You can also learn some of the basic points in digital marketing that will help you with your business strategy in digital media and the internet. There are lots of people who developed themselves to become a professional and there is nothing holding you back from becoming one of them as well.

We are helping you through your journey to become an expert. So take a look at our articles and start developing yourself.