If you have an online website for your business, you probably know and understand the basics of SEO or search engine optimization. You may even have an SEO campaign in place. But do you understand the different parts of SEO and both off-page and on-page SEO?
What Is On-Page SEO?
All work that takes place outside of your own site is called on-page SEO. It includes optimization of content and HTML source code. So why is it important? Google checks the content of your page to see if it is relevant to the searched word. At this point, you should use on-site SEO to make your site stand out. So what is it and how do you do it?
Optimizing sites to improve search visibility and traffic. That is, it includes page-specific elements such as title tags, titles, content, and internal links. If you want your page to appear in search engine results, you should take your on-site SEO strategy seriously. As Google algorithms get more sophisticated, user-centric SEO factors will become more important. But when done correctly, it helps search engines understand your content. Morever, your users will appreciate the order and clarity that on-site SEO brings.
As a result, effective SEO requires a combination of multiple factors. Two of the most important are analysis and regular observation. There is little use in optimizing a website’s structure or content if the process is not geared towards achieving goals. In the most extreme cases, optimization measures that are not based on a solid, evidence-based plan have the opposite effect. It can potentially harm the stability of keyword rankings or cause a decrease in conversion rates.
We have compiled this blog category, written by Dopinger’s SEO experts, for you. If you want to learn everything about on-page SEO, you are welcome to our blog.