How to Improve SEO With User Experience

How to Improve SEO With User Experience

User experience has become the cornerstone of every product and service, whether a site or an application. As you already know, in architecture, a cornerstone is the first stone laid as a reference. And just like a cornerstone, UX is an indispensable part of the website building procedure since everything else revolves around it. Want to improve your SEO with a better user experience? Here’s how.

Some Stats About UX

Word-of-mouth is a double-edged sword; those who tell a friend about a positive online shopping experience are also likely to complain about a negative one. Why?

  • Various studies have put forth that half of the users/visitors will lament a poor online shopping experience.
  • More than 80% of online shoppers do not return to a website that falls short of their expectations.

Although having an excellent user interface is a plus, the lack thereof will bring great harm. Why? Because, as studies confirm, 70% percent of failed businesses fail due to poor UX integration. On the bright side, however, it is concluded that better UX can quadruple sales, while a better user interface can only double it (which is excellent, but not by a great mile compared to the impact of UX.) In other words, UX is perhaps the most significant and the most undervalued aspect of any given website or application.

But the real question is, “how do we improve user experience?” After all, every interaction is a form of “experience.” So, what differentiates a good user experience from a bad one?

good ux vs bad ux

How to Improve SEO With User Experience

Time needed: 7 hours.

But the real question is, “how do we improve user experience?” After all, every interaction is a form of “experience.” So, what differentiates a good user experience from a bad one? Here are some tips that will drastically improve your site’s user experience.

  1. Less is more

    Firstly, like with every design project, your interface should not be too crowded. Some developers get wrapped up with their technical know-how and stuff their apps with functions nobody asked for. It is best to remove unwanted bits and leave room for ads by decluttering your site or application. This way, your site will not strain the viewer’s eyes and will render a better user experience as a result.

  2. Page Speed

    Next up, we have page speed. Almost half of the consumers will abandon a site unless it loads within three seconds. That’s why you should opt for a loading time of three seconds, even less, for better results. Try removing redundant CSS and resizing images and video clips (many online tools compress media files for free.)

  3. Utilize CTA

    Almost two-thirds of small businesses don’t use call-to-action buttons. That is a massive number regarding the effectiveness of CTA. Even though the average click-through rate of CTA is 4%, it is still a considerable improvement on a site that has little to no engagement. Also, be persistent with your design throughout the entire sitemap. Speaking of sitemaps, make sure that visitors can reach a specific page with only a few clicks at most.

Final Words

These tips and tricks should be enough to get you started. For more, stay tuned and occasionally check out our SEO support page.

Frequently Asked Questions

Better UX can quadruple sales.

The average click-through rate of CTA is %4.

70% percent of failed businesses fail due to poor UX integration.

More than 80% of online shoppers do not return to a website that falls short of their expectations.

Almost two-thirds of small businesses don’t use call-to-action buttons.

Yavuz Sadikoglu

Posts: 5

Yavuz studies and writes about the inner workings of different digital environments.

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