Technical SEO

What 502 Bad Gateway Means and How to Fix It

What 502 Bad Gateway Means and How to Fix It

A 502 Bad Gateway error is a pretty common, yet annoying issue for most web users. It's one of the HTTP status codes that point out the presence of a communication breakdown with a given server. Are you frequently encountering this kind of response and wonder how to deal with it? Then our article mi...

What Is SMTP (Simple Mail Transfer Protocol)?

What Is SMTP (Simple Mail Transfer Protocol)?

SMTP server can be confusing, but you should learn how to use it for your business. Instead of using a portable SMTP server or third-party email clients. You can use these services for free with your Gmail account. It allows you to send emails both with a secure and fast server. Most people do no...

How to Force HTTPS For Your Website by Using .htaccess

How to Force HTTPS For Your Website by Using .htaccess

Visitors can view your website through HTTP and HTTPS when you install an SSL certificate. However, the latter is preferable because it protects and secures your site's data. We suggest that all sites that use SSL certificate follow these measures to ensure to have website traffic protected. While H...

Log File Analysis: What It Is And How It Is Related  to SEO

Log File Analysis: What It Is And How It Is Related to SEO

Today's article will be dedicated to SEO (Search Engine Optimization) strategists. We are going to refresh our memories about one of the central operations of SEO, namely log file analysis. By the way, when was the last time you've conducted one? Hopefully, not too long ago. In effect, it should be ...

How to Use Lighthouse Report to Optimize Your Page

How to Use Lighthouse Report to Optimize Your Page

Google Lighthouse is freely accessible software that checks and ameliorates the global functioning of web pages and apps. It stands as one of the most popular helping tools made available by Google to web developers. Especially since the latest major update to the 9.0 version in 2021, it wouldn't be...

How to Make Google Crawl And Index Your Web Site?

How to Make Google Crawl And Index Your Web Site?

Google adds many conveniences and innovations to human and internet life. The concept of a crawl page or crawl site is one of the most important of these. By crawling, Google aims to push your site or page to the top of the search results. If you want your site to be successful and frequently crawle...

How Subdomains Impact Your Website’s SEO Performance

How Subdomains Impact Your Website’s SEO Performance

Have you sensed a deep connection between domain names and SEO practices? But perhaps without really nailing yet the tangible effects that one may have on the other? Then our article should help you see more clearly. More precisely speaking, it will focus on subdomains, which are key constituents of...

Google Crawl Budget: What It Is And How It Works

Google Crawl Budget: What It Is And How It Works

Have you ever noticed that the web pages you browse on Google are just the tip of the iceberg? Of course, a website owner can guess there are many websites Google does not index. However, you can be sure that this number is much higher. Google bots travel to this invisible part of the iceberg every ...

NLP: What It Is And Why It Is Important For SEO

NLP: What It Is And Why It Is Important For SEO

With the development of technology, SEO continues to evolve. Every day, we encounter a new dynamic that is included in the search engine optimization process. One of these new changes is NLP. In this article, I will try to explain what it is and how it is related to search engines and their evolving...

Technical SEO

You can find all kinds of information in our technical SEO category written by our expert analysts. In our blog category; We cover a lot of content such as crawling and indexing, XML sitemaps, stolen content and href tags.

What Is Technical SEO?

It is the process of ensuring that a website meets the technical requirements of modern search engines with the goal of improved organic rankings. Its important elements are crawling, indexing, loading speed and website architecture. Even if your site’s content is the best in its field, you won’t be able to rank if you haven’t done technical SEO.

In its simplest form, Google and other search engines need to find and index your content. But that alone is not enough to rank. You need to optimize your site from start to finish. This; security, mobile compatibility, fast loading etc. many things are included.

But let’s say you weren’t aware of these, then what? In rare cases, you may rank even if you don’t optimize your site. But an optimized site will always be one step ahead.

It also refers to improving the technical aspects of a website to increase the ranking of its pages in search engines. Making a website faster, easier to crawl and understandable to search engines are the pillars of technical optimization. Technical SEO is a part of on-page SEO that focuses on improving elements on your website to achieve higher rankings. This is the opposite of off-site SEO, which is about building visibility for a website through other channels.