Technical SEO

What 502 Bad Gateway Means and How to Fix It

What 502 Bad Gateway Means and How to Fix It

A 502 Bad Gateway error is a pretty common, yet annoying issue for most web users. It's one of the HTTP status codes that point out the presence of a communication breakdown with a given server. Are you frequently encountering this kind of response and wonder how to deal with it? Then our article mi...

The Most Common Indexing Problems and Their Solutions

The Most Common Indexing Problems and Their Solutions

Welcome to our troubleshooting guide for the most common indexing problems. It's high time we wrote one, considering how often those issues are encountered across the web. We are going to pay more particular attention to the case of Google since this is where we notice most of the complaints. After ...

How to Create a Sitemap

How to Create a Sitemap

Sitemap experts (including future experts) get ready: today, we will be brainstorming on how to create a sitemap. For some of you, this might be nothing but an opportunity to refresh your memories and maybe reset a few things. For others, there can be new tips to be found and learned. https://w...

How to Check If a Website Is Mobile Friendly

How to Check If a Website Is Mobile Friendly

Not much; just a decade ago, users used to need desktop devices or laptops when they wanted to reach the internet. Then, mobile devices started to rise, and now, all basic processes can be done with mobile devices as well as with computers. For instance, you can reach any information via browsers, s...

How to Create Robots.txt File

How to Create Robots.txt File

The robots.txt file makes search engine bots more efficient when looking at the SEO of your site. A good metaphor is that the robots.txt file helps point google to where you want them to go, like a signpost to your content. This article will show you how to create robots.txt files to optimize your w...

Technical SEO

You can find all kinds of information in our technical SEO category written by our expert analysts. In our blog category; We cover a lot of content such as crawling and indexing, XML sitemaps, stolen content and href tags.

What Is Technical SEO?

It is the process of ensuring that a website meets the technical requirements of modern search engines with the goal of improved organic rankings. Its important elements are crawling, indexing, loading speed and website architecture. Even if your site’s content is the best in its field, you won’t be able to rank if you haven’t done technical SEO.

In its simplest form, Google and other search engines need to find and index your content. But that alone is not enough to rank. You need to optimize your site from start to finish. This; security, mobile compatibility, fast loading etc. many things are included.

But let’s say you weren’t aware of these, then what? In rare cases, you may rank even if you don’t optimize your site. But an optimized site will always be one step ahead.

It also refers to improving the technical aspects of a website to increase the ranking of its pages in search engines. Making a website faster, easier to crawl and understandable to search engines are the pillars of technical optimization. Technical SEO is a part of on-page SEO that focuses on improving elements on your website to achieve higher rankings. This is the opposite of off-site SEO, which is about building visibility for a website through other channels.