Types of Content in Digital Marketing

It is not just enough to create content for your blog; the content requires a piece of helpful information that helps your company build a good relationship with your audience. Hence, you can gain trust. Creating content sounds relatively simple, but the truth is that writing content and creating a different subject is an art more than a science in the digital era. Simply put, digital media offers us to create different types of content in digital marketing. 

Types of Content in Digital Marketing

The customer decision-making process has changed with the use of social media. Social media intelligence tools help your company effectively engage with customers by sharing your product information. Thus, companies have decided to change their strategies to influence customers, minds, and hearts with their brand and product quality. Of course, influencing a customer’s decision in this competitive market has become even harder with the use of technology, and it has become more important to meet customers; expectations as technology evolves.

The hungry customers were delighted to learn and read stories about the company’s products on social media platforms. For this reason, in 1994, the first blog was invented to help companies update their latest news to impress customers with their brands to create brand awareness and make customers aware of their companies. In the 21 century, using digital marketing is more common for businesses to create content about their brands to make them more interactive. That means your company may increase its engagement rates on social media. Thus, you need know how to find new content ideas to cope with the competition. The regularly updated blogs with good content help companies attract their followers and boost popularity among competitors. 

What are the Main Content Marketing Types?

  • Blog content
  • Images
  • Videos
  • Infographics
  • Guides and how-tos
  • eBooks
  • Social media posts
sharing stories

Success from Sharing Stories on Blogs

Having a blog for your company is an intelligent way to communicate with your existing customers while finding a high volume of leads by maintaining high-quality content. In short, to sell your products and services, you need to deliver the message effectively to the right people in the right way.

Why Do Companies Need a Blog to Share Their Contents?

Social networking is older than people think. The internet was born in the 20 century, and in 1971 the first email was sent. In the following years, the internet has continued to develop and brought people more information, more fun, and now hosts various social network services. Since the internet has grown, it has transformed the way people live their lives and has advanced their shopping behavior.

Benefits of Promoting Content With Blogs

People use these great communication tools effectively to learn about brands, products, and services. Social media environments make people curious about each company’s benefits and encourage them to search to choose the best product for themselves. When customers decide about a product, a blog can be a helpful interactive tool that improves audience engagement. 

Benefits of Promoting Content with Blogs

Here are some positive aspects of promoting your content for business purposes.

  • Increases website traffic: Your website will be swarming with newcomers, and therefore you will have a bigger opportunity to promote your products and services.
  • Increases your Search Engine Optimization (SEO) ranking: Regarding the previous statement, your SEO ranking will naturally increase in the eyes of Google. If you are still struggling with the SEO results, you can check Dopinger’s SEO services.
  • Creates brand positioning in the customers’ minds: Brand positioning is hard to create nowadays. However, if you follow the steps we have mentioned, you will likely succeed in creating a brand positioning.
  • Develops strong, positive, and better relationships with customers: You want to make sure that your customers come back. That is why you should develop strong bonds with them and make sure they will return.

To create a unique impression in the customers’ minds, companies; content needs to provide useful information to their audience about their brand. By writing high-quality content, companies don’t just entertain and inform the audiences, but they also help attract new leads. Engaging with the customers effectively by creating content is a smart way to increase company image.

More Points to Consider

Besides, having a company blog lets your company’s audience know about your latest products, services, and promotions. In fact, using company blogs cleverly and sharing content helps you strategically sell your brand and product.

Furthermore, 97% of customers are using the internet effectively to find local businesses. For this reason, having a strong online presence is becoming necessary to contribute to your company’s success. In short, creating a ton of information on your blog is not just helping your company to improve its online presence, but it will also help your company stand out amongst its competitors. 

How to Make Effective Blog Posts with the Content Types?

Finding quality content is not enough to boost site rankings. You should add content types to your blog post as images, videos, and more. Content types will increase site traffic and it will help create brand positioning in the customers’ minds. You can find the content types below. Of course, you can use all content types without blog posts for marketing your company.

1. Images


When you use visual content in your blog, it will provide a user-friendly site. Adding images to the blog posts will increase your visibility on Google Images Search.

2. Videos

types of content in digital marketing

Sometimes reading an article can be hard for customers or they may need some simple learning method. In this situation, adding videos might be helpful for them. In addition, customers can understand the article easily thanks to videos. Especially, if you own videos of your company, it will be beneficial for your brand.

3. Infographics / Guides and how-tos

types of content in digital marketing

When you write about a complex topic, you can prefer to use infographics and guides and how-tos. They are simple guide tools for readers. In other words, they are great strategies for the relationship with your customers.

4. eBooks

types of content in digital marketing

You may create long-term text for your brand. In this situation, adding eBooks might be a great solution for blogs.

5. Social media posts

social media posts

In today’s world, most people use social media, and they get bored reading long texts. Thus, these types of people can be difficult to impress with blog posts. You should use social media effectively for digital marketing. On the other hand, you can use social media posts for your blog post.

Conclusion on the Types of Content in Digital Marketing

So far, we have talked about the types of content in digital marketing. In short, content marketing will be useful for your business to reach audiences. 90% of the business in the world using content marketing effectively to get lots of attention. Now, it is time to create your blog and have fun. 

Frequently Asked Questions About

Types can be classified as blog content, images, videos, infographics, guides and how-tos, eBooks, social media posts, podcasts, and more.

You can Email a newsletter, post on Facebook, Share on Linkedin, use tweets or hashtags and even ask bloggers or site owners if you can share your content.

Yes, you need to improve your SEO to increase traffic. 

Yes, it does takes time. To achieve a good result in this marathon requires patience. 

If the subject does not engage with customers or if the content does not have sufficient quality, it might not be appreciated. 

Gizem Akmanlı
Gizem Akmanlı

Posts: 170

Jr. SEO Content Editor at Dopinger, Gizem Akmanlı graduated from Literature department. With her interest in content production and editing, she managed a blog for 5 years, then turned to digital marketing and started to develop herself in the field of SEO. She is a supporter of sustainable living... Read More
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