SEO Monitoring: How to Do It & Tools

SEO Monitoring: How to Do It & Tools

SEO strategies work well while trying to grow your business. Therefore, it is important for you to examine if they are effective or not. Otherwise, you can lose media control over your business, and it will hurt your process. However, while monitoring SEO performance, you should take some SEO metrics into consideration. They can be powerful guidelines for your rankings.

Besides, there are powerful tools for SEO monitoring to make your work easier. They are the best for alerting business owners. After understanding SEO metrics, you can work on these tools better.

SEO Metrics

Time needed: 1 day.

If you want to do SEO monitoring, then you should know the SEO metrics in the first place. Here are the metrics you should consider:

  1. Traffic Flow

    Since the point of SEO is ranking at the top and driving traffic. You should consider traffic flow as one of the necessary metrics.

  2. Keyword Ranking

    Keywords are of the basic parts of SEO. Without a good set of keywords, your strategy cannot do well.

  3. Conversion Rate

    What are you doing SEO for? Of course to promote yourself and turn it into money. That’s why you should consider conversion rate as one of the necessary SEO metrics.

  4. Bounce Rate

    For a successful on-page SEO strategy, you should pay attention to the bounce rate. Take it into consideration for SEO monitoring.

Now let’s take a look at these metrics in more detail.

Traffic Flow

Traffic flow is one of the most important things while improving your rankings. Proper SEO strategies will increase your website’s traffic. If you have success with your strategies, it will become a cycle that brings traffic more and more. Therefore, it is essential to monitor your traffic flow. When you monitor it, you can understand the effectiveness of your strategies and create new ones if necessary.

Keyword Ranking

Keywords are essential tools to decide your SEO strategies. The most searched words can improve your rankings if you use them properly. However, even some words can be searched a lot, and they might not be helpful for your traffic. Hence, you should monitor their effectiveness. SEO monitoring tools show you the success of your keywords. You can both stick to some keywords or change some of them due to their lack of success.

conversion rate

Conversion Rate

All traffic and ranking improvements are connected to conversion rates because even though traffic is important by itself, the purpose is to get actions. Your conversion rates show these actions. Nevertheless, conversion rates and your website’s traffic might not be parallel. Your rankings may improve while your conversion rates are still the same. In this case, you may want to rearrange your strategies.

Bounce Rate

You should expect your bounce rate to be low since it shows the rate of people who leaves your website after visiting one page. There can be different factors for this rate. Your content or your services may not be thrilling for visitors, or your website may be difficult to understand. Thus, you can examine them while monitoring and detect the problem.

SEO Monitoring Tools 

Now you know what to look at when you are monitoring your SEO practices. Let’s see which tools you can use to do it.

Google Analytics

Google Analytics is a tool that has both paid and free versions. Except for advanced features, the free version will be more than enough for basic monitoring. Firstly, you can distinguish the organic and non-organic traffic of your website. Besides, if there is fake traffic on your website, it can detect and spam them because they can mess up your rankings. Other than that, Google Analytics can show you which page of your website gets the most traffic. It can be helpful to understand your customers’ needs.

hubspot website grader

HubSpot Website Grader

HubSpot is another excellent tool for monitoring. When it comes to your website’s performance, you can learn the details very fast. If there is a problem with your website in terms of performance, HubSpot can detect them and give you specific feedback. Hence, it would be easy to fix issues before they affect your rankings.

Bing Webmaster

Bing Webmaster is not a tool by itself; however, it contains different SEO tools, and they all work well. With these tools, you can detect errors and receive feedback to fix them. Besides, you can see your keywords performances, which is significant for your rankings. As well as these performances, you can see the keywords that your target audience has searched most.

gsc for seo monitoring

Google Search Console

Google Search Console guides you for your SEO strategies while monitoring your performance. Firstly, you do not need any coding knowledge since the tool basically explains anything. Besides, most users reach websites through their mobile phones. Hence, your website should be mobile-friendly. Google Search Console checks your website’s mobile-friendliness and gives guidelines if it is not.


Seoability is a checker more than a monitoring tool. It does not show your detailed performance; however, it is a perfect tool to detect issues and take suggestions. Once you paste your website’s URL into the box on the page, the tool checks your website’s compatibility with SEO. If there are issues with your keywords, titles, meta descriptions, URLs, or any other part of your website, the tool detects them and gives you feedback about how to fix it. This feedbacks are worthy of paying attention because otherwise, your rankings can be hurt, and your traffic may decrease.

semrush for seo monitoring


This tool is excellent but may be proper for only big businesses. It is because the tool may be expensive and too comprehensive for small businesses. Firstly, their subscription plans start at $119.95 per month. Small businesses may not afford this price for a monitoring tool. Secondly, if you have a small business, you may not need all features of the tool. However, SEMrush can save big business owners from a lot of trouble.

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It analyzes your competitor’s activities and compares them with your website. Besides, it examines the backlinks that your website gets and gives suggestions. Other than these features, it has different options that basically aim to make your website totally SEO compatible and increase your rankings as much as possible organically.


Seolyzer both checks your website’s compatibility to SEO and continues to monitor the performance of your website. It is another powerful tool that detects issues of your website and gives useful feedback for them. Therefore, you can avoid any big damage in advance. Besides, it analyzes your website’s performance in a detailed way to improve every component of your website.


SEOquake is another free tool for SEO monitoring. It is mostly focused on your website’s link effectiveness. These links can be URLs or any other link types that your website includes. The tool analyzes them and their performances, detect errors if there are any, and shows you the results with proper suggestions.

internet marketing ninjas

Internet Marketing Ninjas

Internet Marketing Ninjas is a company that tries to include SEO tools for any kind of necessities. With these tools, you can compare your website with your competitors, you can check your website compatibility to SEO, and you can detect issues and errors with your website. As well as other tools, you receive feedback and proper advice for your website to increase your rankings.

UpCity Free SEO Report Card

By taking some of your contact info, this tool helps you to analyze your website and compare your performance with competitors. Firstly, it reports your performance on different search engines instead of just Google. Other than that, it shows your success compared to other companies in the sector. Besides, you can investigate and find errors or issues with this tool to avoid any harm in advance.

SEO Monitoring Shortly

SEO monitoring is a necessity while growing your business and trying to be active on the internet and social media platforms. Website owners put time and effort into SEO strategies, and it is significant that they work. Otherwise, the resources of companies can become waste and harm. Hence, SEO monitoring tools can show your website’s activities in a riskless way. You can find the issues that may affect your strategies and prevent them. All you need to do is register to one of the SEO monitoring tools and check them regularly.

Frequently Asked Questions

Your efforts on your SEO strategies bring you traffic and success. However, they may not be that powerful all the time. Therefore, you can analyze your strategies’ outcomes by monitoring them. To do that, SEO monitoring tools will be more than enough by measuring all components of your website.

In the most basic way, SEO aims to grow your business by increasing your traffic and sales. To do that, you should use different strategies that include using proper keywords or contacting your potential customers. Over time, you will see how it is working if you act properly and strategically.

Checking your website’s compatibility with SEO is easy with the right tools. According to your needs, you can pick the best tool and check your website’s any part, such as links, keywords, meta descriptions, etc. Thus, you can be aware of any issues that may negatively affect your rankings and prevent them in advance.

In this technological era, nothing is impossible. Yes, it may require more effort or time when you learn it by yourself. However, it is possible. There are tools that can help you to improve your SEO or videos that can help you to understand the essence of SEO.

The best SEO tool may differ depending on the size and needs of your business. If you have a big business, you can prefer paid tools. However, if you have a small business, free tools such as Google Analytics or HubSpot would be more than enough.

Diego Manson

Posts: 217

My name is Diego Manson, or as people call me, Seodiego. I'm an SEO enthusiast and blogger. Because of my interest in the internet, I wanted to make it a better place for myself. That's why I'm into SEO. I try to share all I know and learn with everyone to help people improve their online skills.

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