Organic search is the term used for entering keywords or phrases into an internet search engine. Organic results are those that rank highest without paying for advertisement. In other words, organic search results are those from sites with the most effective SEO.
What Does Organic Search Mean In SEO?
Within SEO, the main goal is to rank highly on search engines. Creating your content and website with SEO as a focus will help to keep web traffic increasing. You want your content to feature as highly in the Search Engine Results Pages (SERPs) as possible without paying for advertisement. This high ranking indicates that you are easy for your target audience to find. You can then focus on creating more content for them to enjoy.
Things to Remember
Search engines make their money from selling advertising, whether for individuals to appear at the top of the SERPs or as banner ads on the results page. This means that if you only use organic search to rank in the SERPs, then you are competing with the engine’s own paying customers for an audience for your content. Another point to remember is that search engines direct the majority of internet traffic. This makes organic ranking an essential tool for you to use to grow your online audience.
Best Methods to Maintain High Organic Search Results
There are a few steps to ensure that you stay there once you rate high on search engines.
Time needed: 1 hour.
These steps will help you to rank highly in organic search results:
- Competitive Keywords
Use competitive keywords. Analyze the keywords around your chosen topics. Try to select keywords and phrases that are more specific than the most popular keywords to increase your organic traffic.
- Niche Keywords
Create a list of unique and niche keywords, then create content for each one of them.
- Optimize Your Site
Optimize your website for visitors. Minimize the loading time on each page so that the content appears promptly.
- Ensure Design
Ensure the design of your pages is logical and flows together well. Avoid using confusing layouts that negatively impact the user’s experience on your site.
- Responsive Design
Make sure your website is designed responsively so that the most efficient version is displayed to the end-user, whether they are using a mobile or a computer to view your site.
- Use the Right Type
Only use paid advertising for keywords when the keyword you want to use is very popular. And there is no way to make it more specific to increase your organic ranking without paid advertisements.
Benefits of Improving Your Organic Searchability
By improving your organic ranking in engines, you reduce the amount spent on keyword ads. In the long run, you save money on advertising as well as increasing the amount of traffic search engines provide to your site. So by improving your search results, your site gets more views and saves money on advertising. This advertising saving is then investable in other areas of your website or business. Searches are how your customers can find you easily using a search engine such as Google or Bing.
Conclusion on Organic Search
Throughout this article, we have explained what organic search is and how it is vital for search engine optimized sites. Websites are able to use it to raise their ranking in SERPs without using paid advertisements. As you can see, the value of having a high organic search engine ranking can increase the web traffic directed to your site by significant amounts. Therefore, leading to increased page views, lead generation, and sales. Hopefully, you have enjoyed reading this article and learned something valuable about it and why it is important for SEO. Need to take a few steps back? Here is the complete definition of organic traffic.