SEO

SEO (Search Engine Optimization) is the combination of the works done to promote your website and attract organic traffic. Building up an SEO strategy might take effort, but the outcome will be worth it. You can bring your website to the top of the search results. You can also increase your sales by benefiting from our SEO efforts, so contact us now!

Why Do You Need SEO?

SEO is a long-term process; it's true. Its results will not be seen quickly like paid ads. We have already mentioned why SEO is better than paid ads, and it was because of the higher number of people who click on organic searcxfh results. Well, it is not the only advantage when compared to paid ads.

SEO is done for several things. One of the main reasons to do SEO is building awareness of your website or brand. That is why it is a part of digital marketing. If you want people to see your website and your brand's name when they search for something on search engines, you have to turn the search engine algorithm in your favor. So, SEO is not just for users; it is also for the search engine as well. That is what makes it special. If you turn the algorithm in your favor, it proves that your website offers the best information, and the experience, because no website is coming first in the search results for nothing.

How Does SEO Work?

SEO is based on search engine algorithms. In order to rank first in the search results pages, websites need to follow some ranking factors. A search engine has crawlers that visit all pages and sides of a website, including external links. When a crawler visits the website, it checks whether what it comes across is suitable for the ranking factors or not. Since it is artificial intelligence, it is not possible to cheat it. Although there are some attempts to cheat the algorithm named Black Hat SEO, it is very risky to implement them. Search engines like Google have penalties for Black Hat SEO tactics. If a website gets caught doing Black Hat SEO, it will face penalties such as losing its ranking and fall 30 - 35 pages behind. It is against search engines' terms and conditions.

So, it is important and best to follow the guidelines to ranking factors and optimize in the right way, which is called White Hat SEO. Applying these methods will take time, but in the end, it will definitely increase your website's domain authority and ranking. So, what are these ranking factors?

There are six main ranking factors for a White Hat SEO strategy, and each one is not complete without the other. These ranking factors are content, backlinks, keywords, user experience, page speed, and mobile-friendliness.

How to Do SEO

Search engine optimization (SEO) is a field that requires expertise and sustainability. SEO, fundamentally, encompasses multiple sub-disciplines and hundreds of details that need meticulous attention. When looked at in its most basic form, SEO efforts to optimize websites can be categorized under three main categories:

• Technical SEO
• On-Page SEO
• Off-Page SEO

These main categories have numerous subfields within them. However, for the purpose of analyzing SEO efforts as a whole and establishing a specific hierarchy, these three main categories should be considered. Additionally, you can explore our academy "Guide About SEO" for more in-depth information.

SEO References

What is Technical SEO?

Technical SEO is an optimization process that encompasses the software processes running in the background of websites and involves numerous criteria. The criteria within technical SEO are considered the most significant factors that directly impact the overall SEO efforts. Essentially, the goal is to optimize websites from a software perspective, taking into account the criteria of search engines, enhancing the user experience, and sending the best signals to search engines like Google, Yandex, and Bing. The most crucial subfields for Technical SEO include the following;

HTTPS (SSL)

Websites with the HTTPS (SSL) extension are those that possess an SSL certificate, guaranteeing a more secure service for their users. Considering that Google and other search engines are user-oriented, having an SSL certificate for a website is a necessity for SEO.

URL Structure

All the URLs/Permalinks on your website should be SEO-friendly. They should not contain special characters and should incorporate the use of keywords. Additionally, your link structure should not have broken links or 404 pages. This way, you will ensure an SEO-friendly URL optimization.

Website Structure ve Sitemap

Websites with a flawless site structure have an advantage both in terms of search engine optimization and user experience. Creating a sitemap is also the easiest and quickest way to showcase your site architecture to search engines.

Structured Data

Structured data is used to provide search engines with vital information about web pages and to enhance relevance. Pages with comprehensive structured data markup will have an advantage in terms of SEO.

Mobile-Friendliness

Mobile device usage accounts for approximately 40% of search engine usage. Having mobile-friendly websites is a criterion that is important for both search engines and users. Mobile device usage accounts for approximately 40% of search engine usage. Having mobile-friendly websites is a criterion that is important for both search engines and users. Therefore, you should conduct your mobile compatibility tests quickly. Do not publish images that do not add value to your users.

What is On-Page SEO?

On-Page SEO is the optimization process conducted within the internal structures of websites, typically involving non-technical or less technical adjustments. These steps, known as on-page SEO efforts, directly impact your rankings and traffic rates, affecting your visibility. It is possible to examine and evaluate on-page SEO efforts in five different steps:

SEO-Friendly Content Creation

Search engines are primarily used to gather information and gain insights. The quality of information you provide to users and how unique you are is a factor that directly determines your position in search engines. Creating original content related to your industry and the areas you serve can bring you high traffic rates and enable you to rank at the top of search results. If your content is not original or is copied, your website may face severe penalties from Google. These penalties include actions like deindexing your website, manual spam, and removal from the index, which are critical consequences.

Being entirely original and avoiding plagiarism.
Creating SEO-friendly content.
Integrating keywords and semantic terms into the content.
Aiming for clear and informative content for users.
Incorporating images and video materials into the content.
Adhering to the heading hierarchy.
Paying attention to keyword density.

Title and Descriptions

Titles and meta descriptions are the elements that directly represent your web pages, catch the users' attention first, and are the most crucial components of your content. Having SEO-friendly titles and meta descriptions that contain compelling keywords directly affects your click-through rates and positively impacts your rankings. The optimization of page titles and meta descriptions plays a critical role in determining how your site appears in search results. Additionally, by using relevant keywords in the Title and Meta descriptions, you can send positive signals to Google and other search engines. To make the most of these signals and utilize meta elements effectively, you can refer to the criteria outlined below.

You should adjust your page title to be a maximum of 65 characters.
Make sure to include your main keyword in the page title.
You can increase your click-through rates by writing compelling text.
You must use a title on every page.
Ensure that the title tags appear only once on your page.
Create a text for your meta descriptions that is between 140-165 characters.
Make sure to include your main keyword in the meta description.
If your meta descriptions do not appear in search results, write more relevant ones.
Create a meta description for every page you want to index.

Image Optimization

The images created for content will allow users to stay on the page longer and perceive the content as more appealing. However, it is essential for the created images to be designed in an SEO-friendly manner. Images that are not designed with SEO in mind can do more harm than good to your website. Therefore, you should never overlook image optimization processes. There are many important details to consider when optimizing images. By keeping these details in mind, you can elevate your pages to a flawless visual dimension.
• Make sure to add alt text (alternative text) for every image you upload.
• Try to produce images with the smallest possible file sizes. Aim for a maximum of 100KB.
• Consider SEO-friendly permalinks when creating file names for your images.
• Upload your images to your server in next-generation formats (PNG, JPG, SVG, WEBP).

Keyword Research

Keywords are specific words or phrases determined in line with the goals of a website. The accurate selection and integration of keywords into SEO efforts are of vital importance. Achieving desired results with highly competitive keywords requires a challenging and long-term effort. The process of defining target keywords should not be considered as a one-time, finite task. Keyword analyses continue both in a fundamental and semantic sense throughout the entirety of SEO efforts. Given its critical nature and ongoing aspect, there are many details to be mindful of when it comes to keyword selection.

• Pay attention to keyword difficulty.
• Consider the keyword competition rate.
• Ensure that multiple pages within the site are not targeting the same keywords, as this can harm your targeting efforts.
• Make sure that keywords are used in both content, images, permalinks, and meta descriptions.
• Focus on potential new keywords by examining the keywords your competitors are ranking for.

Internal Linking

Internal linking, while directly related to site architecture, is a crucial component of on-page SEO efforts. Providing internal links to other pages that are relevant to your content and support each other will not only strengthen your site architecture but also encourage your users to navigate more extensively within your site. Furthermore, when giving internal links, the use of anchor texts can further enhance site architecture. The use of meaningful and powerful keywords will have a very positive impact on the site's internal link structure. Here are some details to consider when structuring internal links:

Are there orphan pages? Ensure that internal linking is done on every web page.
When selecting anchor texts for internal links, focus on semantic keywords.
Make sure that the words used in internal links are not meaningless to the user.
In the site's internal link structure, provide more outbound links to the most important pages for the website.
The link distribution can be structured to strengthen categorical meanings.

SEO Customer Reviews

Özgür Gülbudak

Founder of Kumashome

We are always looking for innovative solutions to offer our customers the best quality fabrics. Therefore, by collaborating with Dopinger, we can closely follow the developments in the field of digital transformation and take quick actions. Dopinger; With its professional, innovative, and solution-oriented approach, it has met all our expectations by increasing the authority of our website and providing the services they promised us within the scope of SEO".

Onur Şensabah

Sales and Business Development Director

"...Particularly in the fields of Digital Transformation, Open Banking and Artificial Intelligence, it has been a stakeholder in our success by looking at our optimization processes and our brand as their own value. Its experienced team has always given us the feeling that we are in the right place for SEO. As the NetBT family, we would like to thank all the Dopinger team, who constantly develop and do not compromise on keeping their energy high under all circumstances!"

What is Off-Page SEO?

Off-page SEO is a term that refers to optimization activities conducted outside your website, independent of your website's elements. Off-page SEO efforts are aimed at increasing the popularity of your website, enhancing its visibility, and presenting it as a higher-quality source in the eyes of search engines. While off-page SEO (off-site SEO) processes do not directly impact your ranking in terms of optimization, they can indirectly bring significant gains and serve as one of the primary architects of your ascent. It is possible to examine off-page SEO efforts conducted through external factors in six different subcategories:

Link Building & Backlinks

Backlink is a specialized term that means a backlink. Backlinks are external links provided from one website to another. They hold great importance for off-page SEO.

Social Media

Social media hosts millions of individual internet users. Representing your brand and website professionally on these platforms and consistently building an interaction network is of great importance for your goals.

Anti-SEO Analysis

Due to the competition within SEO efforts, it is possible to be subjected to negative SEO (Anti-SEO) attacks. Especially, the actions taken by your competitors can result in a loss of rankings and traffic for you.

Local SEO

Local SEO is highly important for reaching brand visibility and users conducting local searches. You should definitely include regional SEO efforts in your off-page SEO processes.

Guest Posting

Guest posting allows you to create viral content on external sources about your website and services. These contents provide you with organic traffic and brand visibility in return

Video Marketing

Video content is highly beneficial due to its presence in search engines and the billions of users on the YouTube platform. It contributes to off-page SEO efforts.

Grow Your Business with Our SEO Services

Search engine optimization is vital to your business success in today's online world. This is where Dopinger comes in. There is something definite when we consider all the services the platform offers for its clients. This website is the number one in the SEO industry. The platform can be defined as a place where experts use smart techniques to help small or big businesses get noticed online. Their professional team knows each aspect of search engines, especially Google.

There is one more important thing you should know about Dopinger. We learn about your business's unique needs and figure out what will work best for you. So when you choose Dopinger, you choose a partner who cares about you and your business's success. Whether you are a small or big business, we are glad to help you grow and get noticed on the web.

Dopinger Tools that Can Be Used in SEO Campaigns

Dopinger SEO tools are designed to help you analyze in the most accurate way and develop strategies to improve your site's performance. Our variety of tools are created to provide you with the most accurate data to ensure that your website ranks at the top of search engine results in line with your keyword goals. The types of free SEO tools we have for you are as follows:

Website Analyzer

It enables you to identify the missing or faulty elements of your web pages and explore technical SEO details.

SEO Competitor Analysis

It is an SEO tool that allows you to analyze competitors in your industry who target the same keywords as you.

Website Speed Test

Through our site speed testing tool, you can analyze the page loading speed of your website in detail..

Rank Tracker

It is our tool that allows you to track keyword distributions for your web page on search engines.

Rank Checker

It is a professional tool that allows you to determine the position of your ranking website within search engines.

Our Services

As Dopinger digital marketing agency, our services that will add value to you and increase the visibility of your digital assets are as follows:

SEO Consultancy

We analyze your website according to all fresh & valid SEO criteria and ensure it reaches your goals.

E-Commerce Consultancy

We ensure the correct analysis and revenue-focused optimization of your e-commerce projects.

Web Design Services

Making your dream project come true and becoming a website owner is very easy with the Dopinger team!

Google Ads Management

At Dopinger, budget and conversion-focused solutions for your Google Ads campaigns are waiting for you.

Social Media Advertising

At Dopinger, budget and conversion-focused solutions for your social media ads are waiting for you.

SEO F.A.Q.

Click the questions to see frequently asked questions and their answers.

What is SEO, and how does it work?

Search engine optimization (SEO) is the combination of the work done to promote your website organically. The main purpose of SEO is to rank the website in a good place and reach many people.

What are the types of SEO?

SEO has three main types, on-page, off-page, and technical SEO.

What are SEO skills?

To be able to come up with the best SEO strategy and practice, you better have knowledge of technical SEO (HTML & JavaScript), content marketing, link building, and information architecture. Also, social media marketing is a good plus.

Why does SEO matter?

SEO matters because with paid pads, you can only attract visitors for a certain amount of time, and it is questionable since most people click on organic results. By taking your website to the top of the SERPs, SEO guarantees you clicks.

What is a backlink?

A backlink is a link that connects your site with other sites. If websites with a strong domain have your website's link, your website will be stronger in the search engine algorithm.

How to write SEO-friendly content?

First of all, you should have done a good keyword research. Then, you should use the keywords wisely and just in the right amount. Don't do keyword stuffing and only include the necessary information.

How can I learn SEO?

You can learn SEO by learning what the SEO metrics are. There are online courses with experts as well. Yet, it is best to learn it by practicing it also.

How long does SEO take?

It varies due to the position of your website's SEO. If you're doing it from the start, it may even take more than 6 months to get results.

What Factors Influence SEO Prices?

SEO prices are influenced by factors such as keyword competitiveness, project complexity, geographic targeting, industry competitiveness, and the reputation and expertise of the SEO service provider.

How Can You Budget for SEO Prices Effectively?

Create a realistic budget by considering your business goals, the level of competition in your industry, and the desired scope of your SEO campaign. Allocate funds for ongoing optimization and be prepared to adjust your budget as needed.

How Can You Find the Right SEO Price for Your Business?

- To find the right SEO price, assess your business goals, industry, and budget. Consider long-term ROI potential rather than just upfront costs.

Do SEO Prices Differ for Local SEO and Global SEO Campaigns?

Yes, SEO prices can vary for local and global campaigns. Local SEO often focuses on specific geographic areas and may be more affordable, while global SEO targeting broader audiences can be more competitive and costly. The pricing depends on the campaign's complexity and reach.

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