Millions of small businesses try to grow online because e-commerce has the most benefits in today’s world. Magento is one of the biggest e-commerce platforms and has thousands of users; therefore needs its SEO practices, namely Magento SEO. It has gained this success since 2008 because it is affordable and efficient. Instead of templates, it gives its users flexibility with various customization options. Therefore, companies can reach their clients in a way that they find proper and effective.
It may be hard to start a business on the internet recently because of the wide competition. Companies have different strategies to reach more people. Hence, you might struggle to improve your rankings, especially against experienced companies.
All these facts make it inevitable to utilize SEO strategies. Whether you are a beginner or not, you can find your company’s most proper strategies by a guideline. Consequently, you would be successfully optimized for your Magento SEO.
What Is Magento SEO?
To improve your business on Magento, one of the best CMS, you can follow SEO instructions. They definitely will be helpful because you also will be trying to improve your Google rankings. The better rankings on Google will lead to better traffic to your eCommerce store.
Title Tags and Headings
On search engines, visitors see the three main parts of the results of their queries. They are page titles, URLs of the pages, and meta descriptions. It means that you have three chances to appeal to your target audience in the first step.
It would be best if you kept in mind that Google prefers page titles under 60 characters. Hence, try to make them short in an effective way. Moreover, try to involve your main keywords in these parts and their beginning parts. That’s the way that Google prefers.
To edit your headings and titles, you should change your default settings by clicking Content à Design à Configuration. Then, you should check the Default Store View to edit your headings and titles. Once you enter the edit page, each section will have the title and description boxes.
URL Structure
Both Google and your leads prefer the simplest URL structures because they are easy to read and SEO friendly. Hence, it directly affects your website’s rankings. To exemplify, www.companyname.com/health4469634hlm would be harder to read than www.companyname.com/healthydiet. Thus, rewrite your URL in an SEO-friendly way.
If you want to change your URL structure, applying to Store à Configuration à Catalog à Search Engine Optimization is simple. Once you follow the instructions, you will see another option named “Store View,” click it to see the edit page. Then, you can rewrite your URLs on the “Product URL Suffix” and “Category URL Suffix” boxes.
Valuable Content
The online store that you set up with Magento will face great competition. For this reason, it is very difficult to reveal your store only with your products. In this case, you need to do is to create valuable content other than your products. You can create blog posts with the keywords which you might reach your customers. Therefore, your customers will use your website to buy products and benefit from your informative blogs. This will help you rank higher in search engines.
Product Content
Your products must have an explanation with the main keywords. If you have very similar products or the same products with different colors, add these products with an explanation. You need to add content to every product that you sell.
XML Sitemap
You can think of your e-commerce store as a supermarket to better understand the sitemap’s logic. When you can’t find a product, you will look to the directions in the market. If chocolate is sold in the market, but there is no sign to direct you to junk food, you will not find that product again. Thus, search engine crawlers examine your sitemap for indexing. If you don’t set up the sitemap when you add the new product, the search engine crawlers can’t find your product and can’t index them because you don’t give directions to the crawlers. Magento 2 has a function for setting up an XML sitemap. Open the configuration page and catalog. You can see the XML Sitemap button.
Robots.txt
Search engines use robots.txt files for indexing websites, telling Google which page of your website to crawl or not. If you want that search engines to index your website, you can use the “index” tag. If you don’t want to index a product, you should use the “no-index” tag; thus, search engines can not find your product.
Backlinks
Backlinks are the basic referrals for your websites. Other websites or users involve your website’s link on their comments or pages. Consequently, other users can be directed to your website.
Deciding on a backlink strategy or successfully conducting it is not easy. It will take your time and effort, especially at the beginning. However, if you work carefully on your backlink strategies, the returns will be more than enough. You can follow a couple of ways to get backlinks:
Get Customer Comments or Guest Posts
Digital marketing and content on the internet spread through users’ suggestions most of the time. It is because the digital world contains numberless companies with stressful competition. All companies try to prove their reliability. Your clients’ comments will increase your reliability if you serve products or services. On the other hand, if you run a blog, suggestions for your website will help you increase your website’s traffic.
Make Collaborations With Blogs
In today’s world, the first thing people do when they have questions is searching the information on blogs. Other than that, blogs also have their permanent readers. It means that there is constant traffic coming from readers.
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Blogs that have high traffic prove their reliability. Their audience trusts the information placed on the website. Therefore, they check regularly and read the content. This trust can facilitate your website traffic too. If you make collaborations with blogs that have reliability and validity, their readers will not hesitate to check your website and services.
Create Linkable Assets
Linkable assets are the content that can possibly be shared because of the quality content. If you spend additional effort on your content and make it high-quality, the possibility of being promoted will also increase. These contents can include anything unless they are hard or boring to read. For example, how-to articles, guidelines, and entertaining articles bring good website traffic. Besides, they have a promising probability of being promoted or shared.
Image Optimization
Image use and optimization are one of the most underrated SEO strategies because they may seem complex. However, they are significant for Google to rank your website. Besides, spending time on your images will help you to higher the quality of them. There are a couple of strategies for image usage:
Compress the Images
Formats of the images are crucial due to their quality. Firstly, use only JPG format instead of PNG or GIF format because JPG serves the highest quality with the smallest size. On Magento, you should use images that are under 100kb. If you do not know how to compress images, you can use compressing tools too.
Rewrite the File Names
File names are the characters played in the background without users’ acknowledgment. It is because they do not see the file names, but they are important for the rankings of your website. They should be SEO-friendly. To exemplify, a file name like “469655.jpg” does not have an advantage for your SEO strategies. However, using a file name like “healthy-diet.jpg” will influence your rankings positively since it is a more noticeable form for search engines.
Meta Descriptions
Under the first title, we have seen how we can add and adjust meta descriptions. However, there are a couple of things that you should be careful about them. A meta description that includes your keywords can help Google rank your website; however, they should be appealing too. It means that you should encourage users to click on your website. Hence, try to involve additional information to get clicks. For instance, you can write your special offerings, such as discounts or free shipping opportunities. Therefore, not only will it be preferred by Google while ranking, but also it will increase your website’s traffic by appealing to your potential clients.
Magento SEO in Short
Magento has become the most popular eCommerce website over the years. Besides, it seems like the situation will not change for a while because they offer high quality and flexibility to their users. The important thing is that you should pay approximately $2000 per month when you start. Therefore, the situation becomes more serious, and you should focus on your profits and growth. If you want to develop your company and increase your traffic and earnings, you also should pay attention to SEO strategies. They will be more than helpful while trying to enhance your company.
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