Day by day, handling the SEO (Search Engine Optimization) issues becomes harder. Because each day, a new predator joins the web jungle to enjoy a slice of its profits. It might be hard to identify long-tail keywords if you are trying to survive in the fatal competition of the web universe with your website. Throughout this text, you can find answers to the following questions.
What is a long-tail keyword? How can you optimize your location in the search results by using long-tailed keywords? And the topic of this article, how do you identify popular long-tailed keywords that google trends will not ignore? Let’s start by explaining some basic facts about this easy keyword tool.
What Is a Long-Tail Keyword?
A long-tail keyword is a popular keyword with fewer frequent search queries than the other. Also, these keywords have relatively lower competition. Generally, websites seek shorter keywords to drive traffic to the website. But the thing is, if all the websites focus on shorter keywords, longer keywords will be further from the competition level of shorter keywords.
Let’s explain the difference. You open a google search and type “music.” Google will be finding billions of music. But if you type “middle-age Briton sailor music,” you will be able to find fewer search results, but you will probably be clicking one of the results. As you can see, long-tail keywords are easier to rank and good for achieving the target audience. The audience you achieve will be narrow but a niche one, which is the most profitable and beneficial. Remember, using long-tail keywords is one of the freeways to drive traffic to your website. You should use them wisely.
The Importance of Long-Tail Keywords for SEO
Keywords are the cornerstones of SEO, and there are two types of keywords; short and long-tail. You can be familiar with short keywords because you can find many of them when you research them. However, they are more competitive than long-tail keywords because keyword difficulty is high for short keywords. On the other hand, when you use some long-tail keywords, you will appeal to a specific audience. Therefore, you will not experience difficulty with the competition.
How to Identify Long-Tail Keywords
There are several ways to identify long-tail keywords. We will be explaining these different methods in this section.
Using Google Autocomplete
The most common way to find a long-tail keyword is to type a possible long-tail keyword into a Google search. How do you do it? Let’s say you are trying to start a marketing strategy on a mug with a Star Wars theme. Type “Star Wars” on Google search. If you see “Star Wars mug,” “Star Wars-themed mug,” or “Star Wars Darth Vader Mug,” you can use these as a long-tail keyword in the content of your product. People searching for these things on Google will probably buy your Star Wars mug. Remember, data never lies.
Examine the Relevant Queries on Google Search
After you search for something on Google Search, Google will show you search results that are probably about the search. If Google shows you these results, probably these search terms can be about your possible long-tail keyword. Don’t underestimate relevant keywords.
Let’s go into the depths of guerilla marketing. If you are an excellent social media user, you will be able to the trends on Twitter, popular hashtags on Instagram, and popular memes on Reddit. All of these are possible sources to find long-tail keyword ideas. For example, it would be wise to use the lines from Reddit memes if you sell gamer or geek products.
Take a Look at Keyword Research Tools
We will not be listing all the keyword research tools you can use, but the most classic example is Google Trends. You will be able to find monthly searches in a specific area. By the way, these tools are pretty useful to get your target audience. Using Google Trends, you will be able to answer the public needs in the market. People use search engines to find the things they need. Remember, these data sets are the base of most SEO tools. In the internet universe, data is the superior thing among all the things. You can use different free keyword research tools when you need to do keyword research.
Use Google Analytics
You can see the most searched keywords on Google Analytics. It will help find questions that begin with “what, why, or how”. The keywords you find on Google Analytics are the most searched by visitors to your website. Thus, if you find a valuable long-tail keyword, you can create a blog for it. If you have an e-commerce website, you can present your products more effectively.
Follow the Blogs and Question Websites
The other useful technique to identify a long tail keyword is to be on the trail of the blogs and question websites. People on these websites discuss the products’ pros and cons and give product advice. You can follow look at how people call the products. The nicknames for the products would be useful when you identify long-tail keywords. These websites can be LinkedIn, Quora, Old Forums, Reddit, or 8Chan. People discuss ideas freely on those websites.
Conclusion on Identifying Long-Tail Keywords
Using long-tail keywords is one of the freeways to drive traffic to your website with lower effort. The long-tail keywords have less search volume, but you can get a niche and your marketing campaign’s target audience. This is what a successful marketing campaign is. While using less budget and time, you will be able to get the exact customer base you need. Now that you have identified the long-tail keywords, it’s time to put them into use.