There was a time when one could create a mini buzz by simply posting one or two pictures on Instagram, even by using the most amateur filter of them all. Those days are long gone. The rules of the game have changed since, turning Instagram into an entire business on its own. So, here’s how to get more followers on Instagram.
We are not only talking about business owners here. Artists, students, freethinkers… Everybody has something to share, be it commercial goods or innovative ideas. The general goal now is to transform Andy Warhol’s 15 minutes of fame into 15 years of fame, at least. And one has to admit that the golden key to longevity and success in that context is to get more followers on Instagram. Let’s see how in a simplified way.
Optimize Your Instagram Profile
Let’s say you want to buy a dress but don’t know which store to go to. In this case, you will choose the best-looking store per your style. The Instagram profile is quite similar to a store because Instagram users tend to follow the accounts they like. That’s why you must optimize every detail of your profile.
Identify Your Target Audience
Before creating your account, you must analyze your target audience to create the best account for them. It is crucial to track age range, gender, occupation, what they like, etc. You will design your logo according to their interests and create content to attract them. Therefore, you can catch their attraction and get more followers.
Be a Mindful Autobiographer
Don’t panic; we are only referring to the bio section of your page. Also known as the showcase of your style, online public life, and reason to be on the platform. Since you have to deal with a space limited to 150 characters, you must make it as accurate and striking as possible. You can use some main keywords to appear on searches. There’s no way to grow Instagram followers without putting some effort into the presentation.
So, write a short yet clear description of yourself, your activity, and your philosophy. Even better if you insert a call-to-action and/or a link related to your brand. You are trying to get real Instagram followers, so awakening their curiosity and motivating them to follow you elsewhere would benefit your overall undertakings on the Internet. Emojis work too, but please use them moderately, though. Also, remember that you would better update your bio from time to time: indeed, there is nothing more boring than an account with stagnant information.
Choose the Best Profile Picture
There is no definition of “the best”; however, if you know your audience, you can find the closest to the best. If you create an Instagram account for your brand, you need to use your brand’s logo. If you are just a content creator, you can use a photo of yourself. Briefly, the key strategy is to identify the aim and create a profile for this purpose.
Create a Hashtag Signature
Some things never get old, as is the case for the famous # tag. We strongly recommend you start by designing a specific hashtag for your brand or whatever you try to disseminate on Instagram. Don’t forget that; ideally, your goal is to get real Instagram followers. So you can’t just sit and use ready-made, boring material randomly picked up here and there. Your hashtag should really reflect your genuine spirit and become a signature to be used whenever you can, inside and outside of Instagram. Caution, though: don’t start parroting it in irrelevant contexts. Indeed, sometimes you may be conducting a particular campaign or getting involved in someone else’s to show your support. In such cases, please use context-related hashtags. As almost always, keep it simple.
For instance, something like #youshouldabsolutelytryoutmyfabulousinflatablemugs doesn’t sound like a good idea for those who want to get followers on Instagram. Your hashtags should be as short as possible and easy to memorize since other people (hopefully your followers) may want to use them someday when discussing or promoting your products. Overall, your strategy here should be a mixture of well-thought personal hashtags and more general yet still trending hashtags such as #instagood or #nofilter. Keep an eye on the most influential accounts to see how they use this combo in a balanced way.
Stay Consistent
Perhaps the most stereotyped advice to whoever is wondering about how to get followers on Instagram, but still a valid one nonetheless. Statistics for 2021 reveal an average of 4 posts per week for some industries. Add three more and make it one post per day. Better be safe than sorry in the current context dominated by fiery competition, especially if you are targeting free followers. Indeed, all you can do to maintain their attention is frequently post high-quality content.
This is all the more true since the last modifications brought to the algorithmic system of the platform: frequency is among the six factors having an influence on what shows up in your timeline (the five others are interest, timeliness, relationship, following, and usage). Instead of breaking down those factors individually, thinking holistically and blending them into your global Instagram strategy is much better. So basically, you can get followers and become memorable by providing premium-level yet entertaining content on a regular basis and taking the time to engage in meaningful interactions with other accounts.
Post at the Right Time
Every social media platform has different times to share posts. You can discover these times by experimenting and analyzing the times to share posts. Generally, morning and evening hours on weekdays and lunch hours on weekends are the hours that bring the most interaction. However, these hours may vary for your area. Regular follow-ups will give pretty good clues about the correct times.
Surprise Your Audience
So yes, consistency is key when trying to gain Instagram followers. No more doubt about it. This doesn’t mean that you should always use the same type of content, though. Your daily sparkling good morning quotes on a magenta background will likely get boring after some time.
Why not present your message in a carousel post for a change and catch the attention of carousel lovers by doing so? The Instagram algorithm closely watches the type of content each user prefers to interact with. So if you want to get followers ‘from other lands’ (so to speak), you must match your content type with their affinities. In addition, Reels are really effective on Instagram, but when you just share them, it will not help your account get more followers.
Opt for variety by trying out different means of expression. Avoid being too predictable while also remaining within a relevant framework. Do you want to send greetings to your audience from a specific station on your latest trip? Then shoot and post a video from that location. Are you feeling in a #tbt mood? Use a Polaroid-type photo filter. As always, be yourself but don’t hesitate to innovate within your own style.
Capture Your Followers With Captions
Speaking of content and information: sometimes, a simple and untouched picture can be enough to convey multiple meanings. However, adding a caption to emphasize your point can be better sometimes. First of all, remember that we are talking about real followers here. This implies real human beings, each with their personal interpretation of the world and thus without any obligation to interpret it exactly as you do. So by using captions, you can avoid many misunderstandings and/or add clarity to your post.
Now, to get back to the more fun part of the story, captions are often compared to spices making your posts more ‘tasty.’ Once again, and just like in any other recipe, you should aim at the smartest use of the available ingredients. Even for those who have already managed to get followers on Instagram at a noticeable level, captions are still an excellent way to keep attention constantly alive.
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It all starts with the first sentence, which has to be kind of all-in-one: catchy, easily understandable, and reflecting your daily natural style. Remember, you are talking to people through your posts. You can use captions also to encourage interactions by asking questions, inserting a link that redirects to your website or latest project, etc. Let your creativity flow. Try to provide new and useful information every time. And, of course, you may also use emojis to illustrate your post’s tone or mood.
Engage with Other Instagram Accounts
Instagram is not a place to be the lone wolf. You should engage with your followers, customers, brands, and influencers. It can look challenging, but just replying to their comments and DMs is a strategy to start engaging with them. Your account will have higher credibility, and your followers may be more loyal. The other part of engagement is communicating with the brands and other influencers. It is a great strategy for getting partnerships and advertisements. Moreover, there is no doubt that the other accounts have their community, so they can also be your followers.
Avoid Fake and Bot Followers
Fake followers can look great at the first step because this kind of social media service provides you with many followers in seconds. However, fake followers are harmful to your Instagram account. Bots will change the algorithm of your account, and the organic followers can’t see your posts because of them. Moreover, they can’t provide anything to your account because they are unreal. Inactive and unreal followers can’t buy your services or share your content.
A Temporary Conclusion
There are ever-changing rules of social media. Who knows how things will evolve in Instagram in the next years… For now, try to remember the basics we have provided in this article: choose the right hashtags, write an appealing bio, post consistently, and keep your follower entertained with high-quality, diversified, and captioned content. The rest should follow in less time than you imagine. Good luck. Suppose you did all the above.
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1 Comment
I think it is best to use more hashtags and engaging content to reach a wider audience. Also, interacting with other accounts to get more visibility and followers. Thank you for the article.