If you own a company, you must comprehensively understand digital marketing. This knowledge will serve as a foundation for your company's success in the digital realm. Along the way, we will delve into the intricacies of the marketing mix that will put your company in a modern and advantageous posit...
One of the most helpful digital marketing strategies for achieving your goals, whether personal or related to your business, is using Facebook ads. Utilizing relevant keyword data can not only make the process of creating a Facebook ad campaign more efficient. However, it can also help to accelerate...
We have a pretty self-explanatory title for today's article. As we're about to welcome a brand new year, this might be the right time for a treat that would render your marketing efforts more flavorful. After all, every new year is usually filled with new hopes regarding our careers, too, right? The...
If you're a marketer, you've probably heard about sales funnels. Also known as purchase funnels, they serve as a graphic representation of the buyer's journey. The journey in question is the one that gradually leads the customers to purchase by nurturing them step by step. The role of mark...
Today we would like to take a moment to discuss one of the essential concepts of the business world: the value ladder. To be more exact, it's more than just a concept. It's a whole methodology in itself. Why is that? Because a value ladder (also called a sales ladder) represents a range of products ...
As you probably know, marketing and sales funnels are among the bullet tactics that almost every modern business should adopt. Why 'bullet'? Because they have a straightforward trajectory. They don't waste time with clumsy marketing trials and errors that end up all over the place. Here's the thing,...
Our topic of the day is a question: What is a funnel? If you want to hear the shorter version, let's just say that it's undoubtedly one of the most important marketing concepts. But if you're rather looking for a more elaborate answer, our article might be the go-to guide. Definition of Fun...
We seek online ways to monetize our websites and mobile apps because we live in a digital world. So, it should be no surprise that website owners or mobile apps may wish to make money from their online business. This raises the question of how to generate money from our website. Today, most compa...
Affiliate marketing is one way of making online money that many people use these days. If you are planning to get into it, you might be looking for affiliate marketing programs to join. There are many different programs online that allow affiliate marketers to make a buck. However, if...