Building a website is a common thought nowadays, with or without website statistics. You may be someone who has this idea and has projects and dreams in this regard. If so, you must do meticulous work to bring your idea to life. You may create a good website at the end of this hard work.
There may even be many people waiting for your website. You may also have prepared large online advertising campaigns to announce your website to these people. So what will happen after this stage? How would you know if your great website, the product of your hard work, is performing as you expect? You may measure the performance of your website by examining certain criteria. The statistics for these criteria will tell you a lot about your website. So, let’s take a look at the important criteria by which you can measure the performance of your website.
What Are the Best Tools to Analyze a Website?
We have discussed the importance of examining your website’s statistical data. However, before we explain these important data, let’s explain something else. What tools to use to analyze this important data best? Let’s answer this question first.
Google Analytics
It is the most used tool among website analysis tools by website owners. The biggest reason is that Google offers this tool free of charge. Although it is free, it offers the opportunity to perform very advanced analysis with various metrics.
You can find many details about your website. It is the best tool to track your website’s strategy and performance.
Gauges
This tool only provides real-time data service. The air traffic feature of this tool is the most remarkable feature. This feature allows users to review site visitors on a single full-screen map. This tool is not free.
Yandex Metrica
This tool is also one of the best website analysis tools. It has analysis metrics similar to the features of the GA tool. That’s why it’s the best alternative to GA. Besides, it stands out with its Webvisor feature, offering more detailed metrics.
W3Counter
It is a rare website statistical analysis tool that can be both functional and simple. This tool also stands out with its Real-Time Pulse feature. This tool is free for the first month only.
Fox Metrics
This tool has been developed for examining e-commerce sites. You can integrate this tool with GA.
Piwik
It is an open-source tool. It uses PHP and MySQL as infrastructure. You may also host Piwik on your server. It has some advantages due to its open-source code. The most important of these advantages is that you can customize this tool as you wish.
It presents the statistics it collects in real-time, not delayed. The presence of many plugins and themes belonging to the tool is another plus.
Clicky
This tool is also free up to a certain point. It offers a lot of detail in real-time data compared to competing tools. Corporate customers are the most common customers who prefer to use the paid version of this tool. This tool stands out with its temperature map and uptime monitoring features.
Top 5 Website Statistics You Should Track
As the name suggests, this section contains the activities on your website in the last 30 minutes. This section includes all the activities of the users who visited your website in the last 30 minutes.
The data contained in this report includes the traffic source. The content users view, their geographic location, and the targets they trigger are also statistical data this report includes. This report’s statistical data helps you measure your current activities’ impact. It also helps you measure your campaign effectiveness on your website live. So, this report provides useful statistical data for measuring the live impact of your marketing campaigns.
Website Traffic
The primary metric to track is website traffic. After creating a website and sharing content, the first aim is to get visitors. Thus, you must check your website traffic to learn whether your strategy is successful. If the visitor numbers are low, you must plan a new strategy and start again. On the other hand, having traffic is not the process. It requires follow-up regularly. When it turns to regular traffic, it means your strategy is successful.
Bounce Rate
People search many queries on search engines, and their biggest expectation is to find answers to their questions fastest. That’s why they tend to leave the website in a few seconds. The problem can be the website design, website speed, mobile compatibility, or just the text.
When users leave the website in seconds, it means that the user has bounced. If the bounce rate of your website is so high, you can understand that there is a problem with your website. In addition, high bounce rates affect the rankings on search engines. Thus, the bounce rate is an important element of the website statistics to check regularly. After checking it, you should find ways to keep visitors longer on the website. You should learn how to reduce bounce rate and develop a strategy.
Action Flow Report
This report includes all kinds of detailed information about the pages and contents of your website. It may highlight a specific segment you want to examine. This report also shows which web page users visit the most on your website. This data also shows you how long visitors spend on which web page. If you are wondering about the performance and speed of your website, you can use the site speed tab. This section also contains advice that can help you improve your website’s performance.
Target Audience Data
Target audience statistics are one of the key metrics you need to examine to improve the performance of your website. This report includes some typological information about your website viewers. We may sort this data as follows:
- This report contains the locations of visitors to your website.
- It includes data such as the gender and age of your visitors.
- Includes the devices on which visitors access your website.
- Includes the browser through which visitors connect to your website.
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This report contains useful data to measure the retention power of your website. You can use this data to increase the percentage of returning visitors to your website. Thus, you will be able to increase user loyalty to your website.
Conversions Report
These statistics are important for you to evaluate your previously defined goals and e-commerce data. This data allows you to make an effective measure to compare your goals and the current state of your website. Here are the types of actions for which you can set different goals to measure:
- Download confirmation page
- Sessions on the registration page
- Purchase amount
- Minimum session length
- Product sales
- Billing locations
These metrics are essential for business websites. You can make an effective analysis by associating all these data with GA.
- Acquisition Data
This report contains the most useful data to help you manage your website’s overall performance. Through which main channels do your visitors come to your website? Which main channels get more visitors to your website? You can find all the answers to these questions in detail in this report. Thus, you may distinguish between two types of visitors.
First of these are those who come to your website through organic search. The second is those who come through your social media campaign. So you will be able to determine how successful your social media campaigns are more clearly. Examining traffic data from organic search sources helps you understand how effective your natural reference is. If the website traffic you earn from this source is insufficient, you should build a more effective SEO strategy.
The Basic Relationship between Website Statistics and Digital Marketing
The internet is a vast universe. It is not easy for websites to be known and found in this vast space. Not to mention how important this is. It is possible to achieve this by analyzing the statistics of your website successfully. Based on these website stats, you may also develop more successful forward-looking marketing strategies. These statistics reports are also very critical for SEO. Analyzing this data, you can create a much more effective SEO strategy.
You should consider such reporting and review processes while creating your website. Besides, you should continue to monitor these processes after you create your website. There is a quite basic reason for this. The internet is a non-stop movement all over the world. All these movements have a sensitive structure that affects and depend on each other through many variables. In this context, site analytics allows you to keep your website updated in this volatile environment.
Website Statistics in Short
The internet is an ever-evolving structure. There are millions of websites on it. In this structure, it is quite difficult for your website to be noticeable. That is just as important. The most effective way to ensure this is to examine your website stats. In this article, we have introduced you to important tools to help you achieve this. We have also explained the metrics you should consider in your reviews. These metrics are important metrics, such as website readership and returning visitors. We hope our article will help you analyze and improve your website.
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