Reddit is still one of the most popular and active social networking sites, founded by Alexis Ohanian and Steve Huffman in 2005. Millions of people visit the website regularly to share and discover new content, find the answer to their questions, get information about different topics, such as music, food, game, or travel. The most significant advantage of the website is that hundreds of subreddits are available about anything you can think of. That’s where Reddit marketing comes into play. Today, we are going to look at it in more detail and answer, “How do you advertise on Reddit?” Let’s start without wasting time.
How to Join Reddit
As we know, the number of Reddit users is increasing with each passing day. Well, how can you join this growing social networking site?
You need to create an account to share content on Reddit. Like other social media platforms, all you need to have is an email, a password, and a user name. That’s it!
Like Facebook, Twitter, or other social media platforms, Reddit advertisers don’t need to guess what type of ads will be more useful to attract people’s attention. This is because there is an endless flow of content on the platform. It will help marketers to find the right target audience at the right time.
Reddit has its own rules and regulations that marketers must be aware of. For this reason, compared to other social media platforms, the next step is going to be much more difficult for Reddit marketers because they have to find more information about the platform and its users to obey the rules; otherwise, their ads efforts will be affected negatively. For example, the effectiveness of ads will be seriously limited.
How to Advertise on Reddit
Now, we are going to look at the steps you need to follow to advertise on Reddit.
Create an Advertising Account
You shouldn’t use your personal Reddit account for ad campaigns. A new account will help you more than you think. To give an example, when interacting with users who leave a comment on your ads, they will directly see that ad username. That’s why you will be able to give potential customers an idea about your brand.
Well, your new username needs to be simple, memorable, transparent, and professional to attract more people’s attention.
Find the Right Target Audience
Like we earlier mentioned, Reddit has approximately 450 million monthly users. Your products or services cannot be suitable for every user on the platform. In other terms, you cannot get all people’s attention simultaneously. That’s a fact!
You shouldn’t advertise on the Front Page. Although there are millions of people here, you may not choose the right target customers for your business. So, what should you do? Reddit users use subreddits in order to find things on specific topics. It means that you will find the most appropriate customers for your brand under these topics.
Suppose that you wish to advertise to music lovers. Compared to Google ads, you do not need to guess where people are located. Go to the music subreddit. You will find hundreds of people who are talking about this topic. They are your target audience, right? At this point, we have two tips for you.
1- You should find the most relevant subreddit for your business.
2- The relevant subreddit should be as efficient as possible. To give an example, it should have enough pageviews.
Create Your Advertising Account
You can start by visiting the Reddit Advertising page.
- Go to the redditinc.com/advertising/ page.
- Click on the ‘Advertise on Reddit’ button.
- You will see a list to get started with Reddit Ads. Fill out the necessary fields. These are ‘Company Username to Appear On Ads,’ ‘Password,’ ‘Company Name,’ ‘Business Email Adress,’ ‘First and Last Name,’ ‘Business Phone Number,’ ‘Industry,’ and ‘Country.’
- You will see the “I work with or at an advertising agency” option at the end. It’s optional.
- Click on the ‘Sign Up’ button. That’s it!
Create Your Advertising Campaign
Time needed: 1 day.
Once you’ve chosen your subreddits, the next step will be to create your ad campaign. Here are steps that you can follow.
- Click on the ‘Dashboard’ button, and choose the ‘Create Campaign’ option.
Enter the name you wish to identify your campaign, choose a funding instrument to use for your campaign, and select your campaign objective from the options: ‘Brand Awareness and Reach,’ ‘Traffic,’ ‘Conversation,’ ‘Video Views, and ‘App Installs.’
- Click on the ‘Continue’ button.
Choose who you want to see your ads. You will have two options. Reddit Audience or Pixel Retargeting. You will also see the “Allow Reddit to expand your targeting to maximize your results” option. It’s optional, again.
- Choose ‘Interests’.
At this point, you will have lots of options, from ‘Animals&Pets’ to ‘Healthy living.’
- Choose ‘Communities.’
Mobile Type,’ and specify Mobile Device (iOS or Android).
- Now, it is time to choose ad placements.
You will have two options: Feed or Conversation (Beta).
- Choose how much you want to spend and when you want your ads to appear on Reddit.
‘Daily Budget’ or ‘Lifetime Budget.’ Then, set your campaign start and end dates.
- Add thirty party trackers.
Click trackers, and create a new post.
- Once you’ve reviewed all the information, click on the ‘Submit’ button.
If your ad is approved, you will receive an email notification from Reddit.
The Final Word on Reddit Marketing
Nowadays, Reddit is ranking among the most popular social media platforms in the world, which makes it essential for marketers to promote their brands and businesses here. In this article, we’ve talked about how to advertise on Reddit for Reddit marketing. Before starting your ad campaign on the platform, you need to create a new account to be more effective. Then, you can create your advertising campaign. That’s all! We hope you found this article informative. Lastly, make sure you utilize every popular social media platform out there, including Facebook. Here’s a detailed guide on Facebook marketing.