Monetizing a blog is a subject of interest for many internet users and is guided by a certain number of tactics that deserve to be discussed. Expressing oneself and promoting products or services through blog posts is already a big opportunity, but earning money directly from them is even better. Still, some people can be reluctant to monetize a blog only because they think it might be a laborious process. The following paragraphs will show that it does not necessarily have to be so.
A reminder before starting; our guidelines will be primarily based on application possibilities through WordPress. This is because it is the most widespread publishing platform across the world (over 75 million sites, which means more than 30%). However, feel free to interpret the following suggestions in a broader manner.
How to Monetize Your Blogs
Blogs are one of the best ways to spread the word out there. But why not try monetizing your blogs and turn them into a source of income in a few easy steps.
- Monetize your freelancer skills.
- Create a partnership with affiliate marketing.
- Become an influencer through sponsored posts and reviews.
- Use Google AdSense.
- Double connect with e-mail marketing.
- Create a course.
- Use banner ads.
- Create e-books.
- Create content for members-only.
- Accept donations from your readers.
- Link to your services.
- Optimize your blog.
Monetize Your Freelancer Skills
Freelance writing is one of the resources which can turn blogs into profitable tools. You may feel as if you were writing only for leisure purposes, without having anything to sell. Well, this is not totally accurate. You can certainly promote your writing skills and offer your services as such. There are many businesses (either B2B or B2C) experiencing difficulties when it comes to finding someone to write high-quality content for their websites, social media, or printed material. If you are skilled in graphic design, you can provide additional services such as website design, logo design, infographics, etc. All in all, being a freelance writer may open rentable new doors for you.
Create Partnership with Affiliate Marketing
Affiliate marketing is another common way to start making money through blog advertisements. The principle is simple: it is all about using your blog content to promote other people’s goods (products, services, etc.) and earn a commission whenever you generate sales for them. So you become a sort of brand ambassador. This may be the tricky part because, yes, you will need to ‘assimilate’ the products that you are promoting. That is, you will have to create valuable content and be credible as well as honest. It is thus even better if you use those products yourself.
Using this method, you basically play the role of a marketer and adhere to an affiliate program with one or more merchant(s). Your blog then becomes a bridge in which you give a review about the products and provide affiliate links to redirect your visitors to them.
Become an Influencer through Sponsored Posts and Reviews
Sponsored posts and reviews are another monetization strategy for bloggers. They share some similarities with affiliate marketing and belong to the influencer marketing logic. However, they also have their own particularities. The method basically consists of writing reviews about companies’ products and getting paid for them. Even though it sounds simplistic on paper, this might not be the easiest way to earn money from your blog. Indeed, you should have a strong online presence beforehand so that companies can notice you and your selling skills. Plus, gaining enough notoriety and credibility to generate satisfactory incomes can take a lot of time. Don’t be discouraged, though: nowadays, there are more and more businesses preferring to use this sponsored strategy. So as long as you provide quality content and honest feedback, your efforts are likely to come to fruition.
Use Google AdSense
The advertising program Google AdSense is another way to monetize a blog. The main idea here is to use CPC (Cost-per-click) ads on your WordPress blog. This means that whenever a visitor clicks on an ad displayed by Google AdSense, you will receive a fixed fee determined by the advertiser(s). Good news: you can use this method even if you are a beginner blogger. You will just need to create a Google AdSense account (or use your Gmail account) and add a Google script to your website before getting started. This process requires approval from the Google AdSense team, but it does generally not take much time.
Double Connect with Email Marketing
Email marketing stands as a good old classic for those who wish to monetize a blog in an interactive style. It would even be a must when you start a blog and want to inform people about your new undertaking. You will most likely have to start by creating an email list. Several options are available here: you can send cold emails to professionals whose interests match your niche (or the main theme of your blog). You can also add a signup form to your website to get a list of subscribers.
Email marketing often requires a specific platform to be integrated into your WordPress site. Platforms such as HubSpot offer quite intuitive formats. Once you have your list and platform, you can start sending content that redirects to your blog. Ideally, your emails should be short, appealing, and including several links to your latest blog posts. This kind of initiative will keep your audience constantly informed and nurture your relationship with them.
Create a Course
Another opportunity to turn your blog into a passive income generator is creating an online course through it. Think about an advanced skill that you have. Wouldn’t it be great to turn it into something beneficial both for you and others? You can also investigate your blog analytics to see which topics your audience considers most appealing. Not interested in teaching? You can promote other people’s courses as well, in exchange for a commission. Thinkific is one of the platforms that you may use for this purpose. Your blog posts can also host various materials, such as tutorials, exam announcements, etc. Make sure also to choose a relevant course topic by conducting some research beforehand and determining people’s most up-to-date centers of interest.
Use Banner Ads
Even though banner ads can be irritating, it plays a huge role in gaining you more income. To not scare away your visitors, you can keep the ads at a minimum level. The type that you must not include on your blog is pop-up ads. They are the most annoying thing you want to see when visiting a page.
Consider creating e-books and selling them on your blog. The moment your readers think your knowledge is worth the money, it’ll be very easy to sell your e-books. They don’t need to include long paragraphs or lots of pages. Just write about what you think will benefit your readers, you may even edit your current content and make it into a whole new book. You can publish your e-books directly or through a publisher service.
Create Content for Members-only
Share your specific knowledge with your exclusive members. Make sure that you’re charging a small fee and not oversharing everything you know on your members-only platform. Besides content and receiving an income, a members-only platform is a perfect place to connect to your members directly. They can ask you questions, chat with you and interact with other members as well, which is a great way to start a community.
Accept Donations from Your Readers
There are many ways you can accept donations from your readers. You can create an account on platforms such as Patreon, or use plugins to accept donations. You can place a button on your blog that makes the donation process easier too.
Link to Your Services
Why not make use of your blog to lead people to your e-commerce website? Create posts that are related to your products or services and link to your business website. It’s one of the best ways to website monetization.
Optimize Your Blog
To have readers and to make money through your blogs, you need to have an optimized blog. If people can’t find your blog or website easily on Google, the chances that you monetize your blog is relatively low. To fix that, you should optimize your blog by implementing an effective SEO strategy. By optimizing your blog, you’ll rank higher in the Google searches and people will find your blog easily. Create SEO-friendly posts and attract more visitors.
Last Words on Blog Monetization
We have tried to show you how to monetize your blogs throughout this article. Blogging still remains a profitable activity in 2021, either part-time or full-time. There are actually many people who wish to monetize a blog but do not consider this possibility to be accessible. But as you could see in the previous paragraphs, applying the right blog advertising strategies is not as difficult as it seems.
All you have to do, after all, is to study your own profile, interests, and goals carefully. Once you know these, picking up the best choice to make money from your blog will almost become a natural consequence. But remember, if you want to make money with your blog posts, your posts need to be top quality. To learn how to write a good blog post, read our extensive guide on the subject.