When we say “digital,” we only come to mind for hours; nowadays, we live everything in the digital world. The reach of advertising and marketing to the consumer through digital media is the basis of digital marketing. Technology and the internet have brought a digitalized way of life in the last ten years. Today, when shopping develops parallel with life and how we communicate with the way we live, we also use digital marketing with interactive marketing, online marketing, and e-commerce names. That is why it is crucial to learn digital marketing if you are going to do marketing. So, how to learn about marketing?
Social media is also strengthened due to the use of mobile devices; it shows us when there is a great improvement in the number of people spending time on the internet. Now, people who want to get information about a product or service go straight to the internet, review brands’ websites, and look at comments made on their social media accounts. So in this sense, we must see digital marketing as the new form of communication in the new world in itself. In this article, we have created a guide on how to learn digital marketing for beginners.
Digital Marketing
What is digital marketing? In its simplest form, we call marketing operations using digital platforms digital marketing. However, it is worth noting that this can cause serious confusion about concepts because it is a “persuasion” art that includes math and creative approaches within the concept we call marketing. Of course, marketing is always and under all circumstances. It’s wrong in theory but practically true in classes like digital marketing, social media marketing, and search engine marketing. Because we need a variety of names or titles to characterize the action. When we say social media marketing or social media marketing communication, everyone can understand what we mean more easily. That’s because we’re expressing certain processes by names. Let’s check the best way to learn digital marketing.
If we go back to digital marketing, the joke is that it’s not “digital”; it’s “interactive.” The works covered by digital marketing include interactive interaction and dialogue. As a result, the term interactive marketing is more accurate than the term digital marketing. Otherwise, the fact that something is digital or analog is all about technology.
As mentioned above, digital marketing is the whole of the efforts to reach and contact potential customers and existing customers using the right digital channels, depending on the industry.
How Should We Understand Digital Marketing?
So, what is digital marketing, and how do we understand digital marketing? In theory, we can divide digital marketing into two main titles:
- Inbound Marketing
- Outbound Marketing
We need to examine these two main topics intricately, not independently of each other. So we shouldn’t think of one independently of the other; we need to think that we’re organizing with each other. A holistic approach will enable us to achieve a comprehensive digital marketing plan. You can learn inbound vs outbound marketing with details here.
Inbound Marketing
We call it inbound marketing to all the work you spend on labor and requires time and patience rather than a high budget. For example, social media communication, community building, and SEO, such as studies that require patience, time, and continuity, are inbound marketing. It will bring results in the long term.
Outbound Marketing
We can roughly call this title “Outgoing Marketing.” On the name, the title we go to potential customers. Here, the budget is spent rather than time and labor, and sometimes, instant returns are achieved in the shorter term. Social media ads are the best examples we can give for Google advertising, programmatic advertising outbound marketing.
What are the Steps of Digital Marketing?
- Acquire: All activities you do to attract customers to your website or e-commerce site. The main topics are search engine optimization (SEO), email marketing, affiliate marketing, viral marketing, and content marketing online PR.
- Convert: After you manage to bring the user to your site, they are all activities that help your goals. Sales are not your only target. The reading of users’ blog posts, the likes they make, and the proportion of shares cover many activities, such as the time they spend on the site. Many topics, such as availability and accessibility studies, content management, personalization, identifying customer segments, and increasing payment systems, are what you do in this step.
- Measure&Optimize: Measurement activities that allow you to understand what you’re doing right or what’s wrong so far. It covers many topics, including competing for analytics, site performance analysis, and online survey evaluation.
- Retain&Grow: Your work to make your winning customers permanent. Topics such as customer service and email marketing are the main ones.
What Does The Digital Marketing Statement Cover?
As mentioned above, digital marketing consists of two main topics: inbound marketing and outbound marketing, and covers all the processes contained in these two titles. If you look at concepts in the main ingredients:
- Social Media Marketing (Social Media Marketing Communication)
- Social Media Ads
- Google Ads (Such as search advertising, display network, retargeting, and remarketing)
- YouTube Ads (Video Ads)
- SEO (Search engine optimization)
- Email Marketing
- SMS Marketing
- Local Marketing
- Programmatic Advertising
- E-commerce Marketing
- Conversion Rate Optimization
Digital marketing is the whole of the works that it uses these titles within a specific target and strategy framework and in a holistic way. You can even set up some of the goals and campaigns related to TV, radio, and newspapers.
Where and How to Learn Digital Marketing?
That’s one of the questions I’ve often encountered: How will we find out? To learn about digital marketing, it is necessary to know how to think a little creatively and originally, marketing, statistics, and using digital channels in technical terms.
For example, just learning to use the Google Ads panel doesn’t make you learn about digital marketing. You only learn to use an important tool. This tool is learning what we mentioned above to “technically know how to use digital channels.” As we mentioned at the beginning of the article, marketing is a persuasion process. Many details are vital, from visual selection to text writing and pricing to sales percentage. That means you must be good at marketing, statistics, and maths.
Many digital marketing courses or digital marketing training specialists are on the market. However, we regret to point out that this sector is very open to abuse. With the instructor with its references, you can start classes with an institution or person who has received “pass points” with his former participants. It doesn’t matter how popular it is because we need to point out that many very popular educational programs in the field of education are not what they look like from the outside.
What is the total training time, how long will they tell the topic, and how the educational content continues (whether there is an application, is there a project, just slide, etc.) should be clear. For example, it would be an excellent decision to get away from people and institutions who say that SEO topic is explained in 2 hours or even all digital marketing in 20-30 hours.
Digital Marketing Training
Digital Marketing plays an essential role in the success of an internet initiative. For this reason, Digital Marketing Training has recently become much more interesting. This training allows candidates to learn how to market their products or services in the best way. Digital Marketing Training courses are general. This means that they can apply to any marketing campaign, product, or service. Training courses then provide candidates with basic information that can be developed to tailor each methodology according to their organization.
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Digital marketing offers the opportunity to assess how successful the organization’s marketing campaign is and is more transparent than the traditional side. For this reason, organizations prefer Digital Marketing because they can transparently analyze their campaigns to make them more successful. It can provide a competitive advantage when you use and manage it correctly, and it can be incredibly valuable to the company’s success.
Digital Marketing Lessons
Digital marketing is the penthouse of many channels. If you manage the channels under this roof correctly, your holistic approach will lead your initiative to success. So, let’s learn about the channels you will take in order.
Free Digital Marketing Courses
Below, we presented a few online digital marketing courses. These pieces of training will be the first step in having basic knowledge, understanding the logic of the job, and making your forward-looking career configuration. So, you may consider these courses.
- Google Ad Grants Online Marketing
- WordStream Courses
- HubSpot Digital Marketing, Social Media, and E-Commerce Courses
- Google Digital Horse
- Facebook Blue Print
Benefits of Digital Marketing Training for Individuals
The benefits of completing the Digital Marketing Training course for the individual are:
- You can get a better career opportunity.
- You get a chance to improve your current company’s processes and marketing plans.
- It is possible to get successful results that allow you to prove your skills and knowledge.
- You can ensure that your initiative has a competitive advantage.
Some Considerations of Digital Marketing
- Current Website: The up-to-dateness of your website (e-commerce site), which is your online shop, is essential for consumers who visit your page to find something new at a time. With interactive campaigns, you can increase your visitors to your site.
- Blogs: What Google cares most about is quality and useful content. Create your blog on your website and share content to suit the interests and needs of your audience.
- Active Social Media Usage: Social networks where people spend the most time. Use your social media accounts to be active and communicate with consumers following the language of the new world.
- SEO: Work for search engine optimization. Being at the top of searches on the internet will make users trust your brand, and accessing your products/services will be easier.
- Mobile Marketing: Make your website mobile affordable and take advantage of mobile marketing, considering the widespread use of smartphones. For example, you can create mobile applications for your brand.
If this article about how to learn digital marketing interests you, you might also like our in-depth article on digital marketing.
Conclusion
In this article, we gave you some tips on how to learn digital marketing if you are a beginner. In short, digital marketing uses mobile and other interactive channels on the internet, i.e., away from traditional marketing channels such as print press, radio, television, and billboards. At the same time, we also refer to interactive marketing with various names: online marketing, e-marketing, and web marketing. Digital marketing has always been in the right place and at the right time to connect to your audience. I mean, it’s on the internet.
Unlike many non-translation marketing methods, digital marketing enables marketers to see the right results in real-time. To give an example, you can’t measure how many consumers saw and what percentage of consumers are interested in advertising when you see the ad you’ve given to a newspaper. There is also no definitive way to know if this ad is responsible for any sale. On the other hand, you can measure and analyze the ROI of almost every aspect of your marketing efforts with digital marketing to measure your ad’s success.
2 Comments
Thank for this informative guide on how to learn digital marketing!! This definitely helped me learn all the important basics!
You guys always post the most informative and useful guides. Thank for explaining how to learn digital marketing from zero. I loved this!