Nowadays, being an SEO expert is very popular, and it is getting more popular every day. SEO is something inevitable. Every business from small shops to large brands need SEO services to increase their success on the internet. That is why it is considered as one of the most significant jobs of today. As for many popular jobs, people wonder how to become an SEO expert.
To become an SEO expert, you must know what an SEO expert does and how can you be successful in this job. SEO is a process that makes your website rank higher in SERPs and get more organic traffic. In order to achieve these results, there are some adjustments that SEO specialists have to do, such as adding relevant keywords to websites.
Although it looks like IT, an SEO specialist is not like a software developer. It may require a software knowledge; however, an SEO expert has to have a marketing knowledge as well. Now let’s see what an SEO expert is and what does he/she do.
What is an SEO Expert?
An SEO expert is someone who developed himself/herself in SEO works. Their job is to improve website rankings on search engines such as Google, Yahoo, and Yandex.
It shouldn’t be confused with digital advertising since SEO is something based on organic traffic. This job requires using SEO tools to get the advantage of organic traffic. With these tools, they can optimize the success of their websites and web pages by looking at the insights of both their ones and competitors’ ones.
Some of these tools are Google Search Console, SEMrush, Ahrefs, and so on. These tools provide the insights of all kinds of websites. You can see the domain rating, keywords of the websites, links, organic traffic, page value, the general status of the website in the recent months and many things.
What Does an SEO Specialist Do?
An SEO specialist’s job is to analyze these insights very well, and take actions according to the information provided by the tools. As we have mentioned before, an SEO specialist has to have some software knowledge and marketing knowledge. The software knowledge they need does not have to be something complicated. However, they have to understand how to fix issues such as page speed.
One of the technical works of an SEO specialist is to check the page speed of all pages on their websites. If the page speed is not good, then it will cause the bounce rate to increase. That is why they have to analyze the web page and replace any file that uses more space then it has to. Or they can get software programs to have better page speed even with large files.
If we look at the marketing perspective, the work of an SEO specialist is a comprehensive business. An SEO specialist’s job is to grow website traffic, offer a positive user experience, increase the awareness and volume of the website. To achieve this, they need to do on-page optimization and produce relevant search results.
In the end, the purpose of the SEO specialist is to increase sales of the company like any marketer. They are mainly responsible for on-page SEO. One of the most important duties of on-page SEO is to search for relevant keywords and implement them on the website.
Internal linking, optimizing the URLs, creating title and meta tags, getting backlinks from reliable sources and analyzing the competitors’ websites are part of the job as well. They are as crucial as getting keywords.
Where SEO Specialists Work?
Some of the SEO specialists work in the marketing teams, and they work closely with creative teams. If not in the same company, they work with creative agencies to compensate for their technical work with images and videos. Same goes for working with authors for content creation as well.
As we have mentioned before, small businesses and large businesses both need SEO. You can develop yourself from anywhere. You can work in an agency or a company; it doesn’t matter.
Tips to Become an SEO Expert?
To become a professional SEO expert, you must develop yourself with many things such as marketing, communications, SEO tools, analyzing insights, and so on.
There isn’t a specific study for SEO in universities yet. It is seen as a part of marketing, which is accurate. A degree or a master’s license from marketing studies can be helpful; however, SEO is something more of a practical work than theoretical. There are lots of online training programs on the internet, given by some of the best SEO experts in the field. It is possible to get the advantage of these online lectures while you are working on your project. Here are some tips to become an SEO expert:
Learn the Search Engine Algorithm
If you want to be an expert in this, you need to understand the algorithm of search engines. Understand the factors of ranking higher on search engines.
Develop Your Analytical Skills
Unlike traditional marketing, the insights always change in digital marketing. That is why you need to have very good analytical skills to become an expert in SEO. You have to expertise in analytical tools such as Google Analytics and SEO tools.
Be a Good Communicator
Being able to communicate in a good way is pretty important in terms of SEO because you need to understand the brief in the best way to help your client with their business.
Be Up to Date
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You should always be up to date. Web site optimization is not something that ends. A professional SEO specialist always does revisions on his/her web pages. They should always stay informed about changes in the SEO field. Follow the marketing flow and catch the trending keywords to reach more people and present your web pages.
Master All of SEO
Don’t just specify on one side of SEO. Know all about it. There are subcomponents of SEO such as Technical SEO, On-Page SEO, Off-Page SEO. It would be best if you learn all of them.
Technical SEO is more focused on crawling and indexing, On-Page SEO is focused on the page and content optimization, and the Off-Page SEO is more about the website promotion. If you master all of these and develop your own SEO strategies, you can be a professional SEO consultant, and there would be a lot of clients that would want to work with you.
Follow Other Experts
Following the works of well-known SEO experts is a great way to develop yourself. Here are some of the experts that had a name for themselves:
- Joost de Valk: Founder and the CEO of the most popular SEO plugin, Yoast.
- Rand Fishkin: Co-founder of MOZ, a popular SEO tool.
- Neil Patel: Co-founder of Neil Patel Digital and Crazy Egg. He is one of the well-known digital marketing experts in the world.
We have touched upon what is an SEO expert and how to become an SEO expert. SEO is something inevitable for all kinds of businesses. That is why it has been such a popular job nowadays. We have mentioned what does an SEO specialist do and what it takes to become an expert.
Long story short, you need good analytical and communication skills along with some software knowledge. Digital marketing is a wide business field, and you have to keep up with the changes and update yourself and your works.
If you want to learn more about SEO, check out our other articles about it. You may be interested in why SEO is important for your website. Also, we are offering our new SEO training campaign to help individuals or organizations improve their website’s visibility and attract more organic traffic from search engines!