Google Products

What Is Keyword Stuffing? (&What’s Its Context of Use)

What Is Keyword Stuffing? (&What’s Its Context of Use)

Keyword stuffing is an expression used in the world of the web (and related to SEO). It expresses the use of improperly correct techniques that aim to improve a site’s search engine ranking. Imagine that the page on which you carry out keyword stuffing is like a stuffed chicken; instead of having a nice delicious filling, we find a bunch of keywords (even long-tail) repeated over and over! What Is Keyword Stuffing? Keyword stuffing is the over-repetition of a keyword within a web document. It occurs when you try to optimize the page through the keyword density. This particular technique, therefore, consists in making a page heavier by writing lists […]

What Are Google Penalties (& How to Recognize Them)

What Are Google Penalties (& How to Recognize Them)

Paraphrasing a well-known advertising campaign of the late eighties; we can say, “if you know them, you avoid them”. Today, our blogs deal specifically with Google penalties or the various actions with which the search engine punish the sites responsible for behaviors in contrast to the guidelines. Primary references being the acquisition of black-hat backlinks or online spam activities. The Risks of Irregular Tactics Let’s face one of the main bogeys that terrify the days of those involved in SEO and site management; as well as of those who work with link building. As we said above; the main method to avoid risks is to better understand the field of […]

What Is Google Pirate and How It Works?

What Is Google Pirate and How It Works?

With Google’s appearance on the internet’s endless web in the late 1990s, digital products, such as movies, music albums, and video games, have started to be spread rapidly around the globe. Moreover, if a piece of content is visible on the internet for everyone to see, its privacy becomes questionable. Because it can be copied and distributed by third parties, with or without allowance. Many companies have been trying to fight piracy problems aggressively but without proper success. Even though Google is the very search engine that brings both the original and the pirated content on the search engine result page, it announced its Google Pirate update to ensure all […]

What Is the Google Possum Update? (In Detail)

What Is the Google Possum Update? (In Detail)

Google is one of the most advanced search engines available on the world wide web. As developed as it is, Google has many algorithms to filter out search results to provide the best user experience on the search engine results page (SERP). Apart from crawling, indexing, and ranking the web pages, Google algorithms use signs such as web traffic, updated content, backlinks, and many more to determine if the results are useful to the user. Also, Google always updates its algorithms and announces different ones with unique purposes. As a result, search engine optimization (SEO), which is a proficiency that allows your business to appear on the SERP, constantly evolves […]

How to Improve SEO with Google Ads?

How to Improve SEO with Google Ads?

Throughout digital marketing, SEO and SEM are usually operated by two separate teams – or at least two specific experts. Although intended to operate in parallel, these two fields sometimes neglect to understand that SEO impacts SEM and vice versa. All teams exist in their vacuums, and the silos rarely exchange results. However, Google Advertising can offer useful knowledge to SEO experts, even as SEM specialists can exploit SEO to develop advertisement and keyword strategies. So, how can you continue using Advertising data to boost your organic search? It all starts with pulling the Ads info. Let’s see how to improve SEO with Google Ads. Search Terms Report Most SEO […]

LSI: What Is It and How Can It Help Your SEO?

LSI: What Is It and How Can It Help Your SEO?

Today, we will talk about LSI or Latent Semantic Indexing. Keyword, alt tag, meta description, H1, H2, we all know what they are. But are they enough for SEO optimization? To optimize a website in the best way, it is necessary to go beyond the conventional SEO techniques. When you write web content, you have to be careful not once, not twice, but three times to everything you write, not only within the various tags. The search engines are very intelligent, and they immediately understand if someone is trying to cheat or create content for the web of little or no value for the end-user. Want to know how to make Google […]

What Is Google Data Studio and How to Use It?

What Is Google Data Studio and How to Use It?

Let’s say you are in the business of online marketing or have an idea of new entrepreneurship or even your own business. Especially when you are in advertising or marketing, basically, when you need to sell people’s ideas, you need to deal with a lot of data to prove your point. In some sectors, the data can get overwhelming and hard to visualize. Here comes Google Data Studio to your rescue. Data visualization is already hard enough, even with small amounts of data. Any type of complex data you have, this little tool called Google Data will help you visualize it in any graphics, diagram, or whatever you have in […]

Google BERT Update and E-Commerce Sites

Google BERT Update and E-Commerce Sites

Google is an ever-ending, constantly developing a search engine that shapes what we see on the search engine results page (SERP) according to our search queries. If you are an e-commerce website owner or an SEO specialist working for one, you may have noticed a change in your rankings. Of course, it would be safe to say that the Google BERT update may have impacted you. One of the primary mistakes that website owners and web devs are making is treating SEO like a static tactic. However, as Google progresses, the SEO goals change, too. Moreover, Google has made more than three thousand changes to its algorithms. So, SEO specialists […]

What Is Google RankBrain? (How It Works)

What Is Google RankBrain? (How It Works)

As you know, Google is improving itself day by day and introducing new algorithms to its users. Today, we will talk about the Google RankBrain algorithm that Google launched in 2015. It is a self-improving artificial intelligence algorithm, and Google launched it to help search results. This article will tell you all the details of the Google RankBrain algorithm, and we will show you how Google RankBrain works in detail. First of all, let’s explain what is Google RankBrain in detail. What Is Google RankBrain, and Why Does It Matter? It is a highly intelligent and useful algorithm. By creating this algorithm, Google aimed to enable this service to comprehend […]

Google Maps Ranking Guide for Beginners

Google Maps Ranking Guide for Beginners

As a business owner, you might be familiar with the fact that catching an advantage over your competitors online is all about a well-planned, effective local SEO strategy. Whether you own a small local business or an advanced agency, it is essential to get an understanding of search engines and how they work in order to move up in local SERP. Especially in Google Maps ranking. Because of the fact that Google is continuously evolving and developing its filters to provide the best results in local searches, there are numerous ways available for advertising your business online. Also, the majority of potential customers to any business still use Google services, […]

Google Products

Google is the most popular search engine that is used by more than 4.5 billion people. It has been number one every time in terms of search engines and undoubtfully it is the most preferred engine ever. Yet, Google has developed itself in many ways and created some products. In this category, we will touch upon Google products and their features.

Google is a major company that has an enormous budget. They invest in research and development and they are aware of what the market needs. In fact, we may say that Google leads the market.

With its products, Google facilitates the work of many businesses that are on the internet as well as customers. Being successful on the internet is more important than ever. Thankfully, they have released many products that would come in handy for all kinds of businesses.

SEO is something inevitable in the digital world, and Google has answered people’s calls with tools such as Google Analytics and Google Search Console. Here, we will touch upon some of the most important products including these ones.

Products like Analytics and Search Console help business and website owners to optimize their works in order to present themselves at their best and rank higher in the SERPs by giving detailed feedback. Products like Google Discover, on the other hand, offers a more user-based approach.

Learn the details of these products and start using them as an expert by our articles. We will keep informing you about these amazing products and their features.