Throughout digital marketing, SEO and SEM are usually operated by two separate teams – or at least two specific experts. Although intended to operate in parallel, these two fields sometimes neglect to understand that SEO impacts SEM and vice versa. All teams exist in their vacuums, and the silos rar...
KPI consists of the initials of the Key Performance Indicator words. Every company, business, or company has a set of goals that will help it take its place in the market. As you know, these goals shape the purpose of the organization. KPI Key Performance Indıcator is also a definition that shows ...
Today, we will talk about LSI or Latent Semantic Indexing. Keyword, alt tag, meta description, H1, H2, we all know what they are. But are they enough for SEO optimization? To optimize a website in the best way, it is necessary to go beyond the conventional SEO techniques. When you write...
Before answering the question of what content marketing is, it is necessary to consider the concept of content. Content; The whole of the idea, emotion, thought, and images that are desired to be given in a narration. Above all, it is the process of spiritual and intellectual functions. It...
Google is an ever-ending, constantly developing search engine that shapes what we see on the search engine results page (SERP) according to our search queries. If you are an e-commerce website owner or an SEO specialist working for one, you may have noticed a change in your rankings. Of course, it w...
The future of SEO will bring significant changes compared to the current state. While the current SEO focuses on keywords, backlinks, and on-page optimization, the future of SEO will be more user-centric and personalized. It will involve understanding user intent, providing valuable content, and opt...
Sending an e-mail is a way that allows people to communicate with each other electronically and with various files and attachments (such as photos and videos). It is a method that can be used with cheap, fast, and mobile devices. Therefore, the use of e-mail is frequently at the forefront of corpora...
The backlink pyramid is a common name for the strategy of link building. For each specific web page, an SEO specialist should choose pyramid building elements one by one. It is easy to implement, explain, and useful in many ways. The strategy allows you to send high-quality backlinks to your website...
Have you ever heard of guest blogging or guest posting? We want to talk to you about the practice of guest posting and how to increase the website's authority by being linked by other websites. Generally speaking, guest blogging is assumed as an SEO activity. With this, you host articles...