Sending an e-mail is a way that allows people to communicate with each other electronically and with various files and attachments (such as photos and videos). It is a method that can be used with cheap, fast, and mobile devices. Therefore, the use of e-mail is frequently at the forefront of corporate life. Have you ever thought about it? How many e-mails do you send per day, or how many times do you check your e-mail address? According to Google, 91 out of 100 people with e-mail accounts check their e-mail addresses at least once a day. Therefore, it is extremely important to use a marketing channel that has such a high usage effectively. So what is this concept that we call e-mail marketing?
Many companies use E-mail marketing. There is no chance that you have not received any emails from a company. You must at least get emails from your bank. Even those emails have something related to marketing, from their background colors to the text font.
Why Is E-Mail Marketing Important?
You may ask about the importance of email marketing. Email marketing is one of the most widely used options, with its low cost and easy-to-apply marketing tactic, in this period since digital marketing is very popular. This is one of the things that makes e-mail marketing indispensable. We have compiled how you can use e-mail marketing more effectively and its benefits for you in the continuation of the article. You can easily learn why e-mail marketing is so preferred and how it can be applied.
What Is E-Mail Marketing Used For?
E-mail marketing is a method where brands promote their products and services with electronic mail methods such as celebration messages and information to reach their target audience and market their brands away. Using e-mail marketing, you can also do content marketing with various tools.
On the other hand, the biggest advantage of this method is to directly deliver your product or service promotion to your target audience. It increases your customer’s loyalty to your brand with non-consumption notifications such as various discount coupons, e-mail newsletters, and birthday messages. This indicates that you are not just looking at the user through the eyes of the customer.
So, e-mail marketing is an affordable digital channel where you can manage to keep your interaction with ROI (returns on investment) and potential customers at a high level with various e-mail newsletters. It may be an older method, but with its correct use, it has a high potential to increase earnings and click-through rates. It is frequently preferred by SMEs due to its low cost.
Points to be Considered in E-Mail Marketing?
Today, the user is no longer just a customer but a part of the whole process. So, brands should inform customers, give them a voice, enable them to talk about the brand, and listen to their ideas, support, and suggestions.
Apparently, brands have a big share. Brands should catch potential leads before shopping on social media and be able to make regular customers. At the same time, the customer who is happy with the shopping should be able to talk to his environment about his experiences.
These were the steps to be taken after the consumer visited the site. So how can you increase the consumer’s website visits? Given the frequency of e-mail usage, e-mail newsletters received via mail are an important step here. According to the e-mail newsletter, which has high open rates, the shopping decision of the consumer varies. E-commerce companies should also follow these bulletins and perform marketing automation according to the tastes, needs, and requests of the users who visit their sites.
Benefits of E-Mail Marketing
Let’s now check email marketing benefits.
- Ability to create e-mails according to your target audience: Since you know the target audience you will send an e-mail to, you can send e-mails that will attract their attention and interest them.
- Control: While establishing a communication link between e-mail and customers, establishing this relationship is entirely in your hands. So it gives you more control.
- Engagement with recipients: The e-mail will likely reach its recipients, and they will see it because people check their e-mails frequently. This increases the likelihood of your message being seen.
- Measure your data: Since every data about the e-mail marketing process is in your hands, you can easily measure whether your strategies are successful or not.
- Cost: E-mail marketing is also a fairly low-cost process. You can send automatic e-mails to 2000 people simultaneously, and there is no extra cost.
How Is E-Mail Marketing Done?
The basic rule of e-mail marketing is to deliver the right content to the right destination at the right time. In addition, it is possible to achieve this goal with various e-mail marketing strategies and e-mail marketing services.
While we all clean our e-mail boxes, we delete these ad e-mails without opening them. To make effective e-mail marketing, e-mail opening rates should be increased by various methods so that your promotion can reach the customer. So what is required for good e-mail marketing?
Correct Message
The secret of great e-mail is to prepare various templates first. While creating your marketing e-mails, you should add your content to the templates and then go to the design step-by-step. So, it is all-important here, from the subject lines to the design of the e-mail you compose. It is necessary to present rich content in a descriptive style, away from boring and monotony. Besides, your mail is remarkable and visually rich, making you stand out. For this, you can use images, videos, gifs, and the designs you create. Thus, your conversion rate will increase, and the number of customers visiting your site will increase.
Sending E-mails With the Brand Name
When sending your e-mail, using your brand name in the field of the sender will increase your awareness. Using your brand name will also prevent e-mails from falling into the spam box.
Personalization
Automated e-mails are for e-mail marketing to be fast and practical in general. However, sometimes addressing your customer by name in your e-mail will make it feel special. Already most consumers share their personal information with brands. It even gives mobile confirmation to receive notifications, although it suspects the privacy of personal content. You can also create a personal e-mail newsletter about the customer’s social media memberships, searches on the search buttons, and products they buy, or put in the basket and even put it on hold.
Using Effective Titles
The first step you need to prepare an effective e-mail is to find an effective title. Because it is an interesting title in capital letters that will catch the eye of your customers, which can make itself stand out. Also, having numbers in your header will immediately create selectivity in the mind of the e-mail owner.
Good Timing
When we were defining e-mail marketing, we mentioned various special days. Various occasions, such as the customer’s birthday, or holidays, may be an opportunity for you. At the same time, you can organize various e-mail marketing campaigns and discount days at different periods of the year and enable your customer to follow you more closely. For example, Black Friday is a day closely followed by customers around the world.
Mobile Compatibility
With the use of mobile devices, which is increasing day by day, e-mails are starting to be a more effective way. For this reason, the e-mails you send must be mobile-compatible in order not to be overlooked.
Not Being Sales-Oriented
Can you imagine yourself as a customer for 1 minute? I think you don’t also like to see words like buy, discount, and campaign in your e-mail. Furthermore, many brand owners use their expressions in their mail. Obviously, you can add how-to guides and brief and concise explanations about the products to make a difference. Thus, your customer will notice your e-mail more easily among all the boring e-mails.
Reporting
Since it is a simple and skippable step, most brand owners ignore this step. However, reporting is important in terms of evaluating feedback, detecting mistakes, and not repeating in most jobs. You can follow your transformation by reporting with good software and, moreover, offer more effective free e-mail marketing services to your customers. You can also access detailed information about reporting, reading, unsubscribing, and click-through rates.
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An effective e-mail sample consists of the features that stand out the short and striking title, rewarding the consumer, personalized discourse (Don’t miss the $ 100 discount!), and even a call to action (‘Start shopping!’ button).
If you still have no idea how to prepare an e-mail at this point, open your e-mail box and imagine yourself as a customer. So quickly browse through a lot of unread e-mails, and open the first e-mail that catches your eye. After that, review the title, content, design, attachments, and files used. Then look at how you can adapt it to your business model. Also, you can reach companies that help in this regard; you can take advantage of these companies’ e-mail newsletters.
Types of E-Mail Marketing
There are many different types of e-mail you can use. We have listed the types for you:
- Welcome E-mails
- Confirmation E-mails
- Newsletter
- Invite E-mails
- Survey E-mails
- Promotion E-mails
What Do E-Mail Marketing Companies Do?
In a way, e-mail marketing companies can undertake this process alone. Without a doubt, it creates an introductory and informative mailing process with relevant and quality content for the right target audience. Increasing your site traffic ensures the permanence of your existing customer and your potential customers to be permanent. Thus, your site’s SEO value increases, your click-through rate increases, and you can see yourself at the top of Google search results.
On the other hand, companies offer you good reporting with e-mail marketing programs. Particularly it provides information about which e-mail address is correct and which users open the mail. You should note that your e-mail marketing company should not drop your posts in the spam box. So it should be competent to reach your target audience by using your SMTP server well.
Also, check the e-mail marketing guide for complete knowledge. If you are interested, you may also like our article about what is data-driven marketing.
Briefly E-Mail Marketing
Finally, e-mail marketing is a kind of method in which digital brands market products, services, or content to the target audience in various ways. Also, it is an old and inexpensive method. E-mail marketing helps you increase your returns and click-through rates of ineffective use. Otherwise, waiting for a high return can only be a dream if you don’t care about the right audience, timing, personalization, creating remarkable content, and reporting in e-mail marketing.
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