Digital Marketing

Video Marketing: Content Strategy Guide for YouTube

Video Marketing: Content Strategy Guide for YouTube

In this post, we study YouTube’s recommended video marketing strategy and how you need to distribute it. Video marketing is the right choice. How often have you heard that it is now essential to make videos to create an online presence? Those who say this are right: it’s true, the videos give crazy results. But, contrary to what some would like you to think, it can be a little more complicated than expected. The thing is before you start recording videos, you need to know what to do in detail. You cannot proceed in the dark. What you need is a path to learn how to create marketing videos. In […]

What Are Topic Clusters & How Do They Improve SEO?

What Are Topic Clusters & How Do They Improve SEO?

Wondering what topic clusters are and what are they for? Major search engines like Google are constantly changing their algorithm to favor this type of content. And as a result, SEO professionals are exploring new ways to tie content to a theme-based model—the new evolution of SEO. As you browse the web, many companies are quietly setting up their sites in the background. This is due to great competition. It tries to get better results on search engines. And in this sense, SEO practices have evolved, and content-based models have been born. “What are topic clusters” is one of the most frequently asked questions of the moment. And to introduce […]

What Is International SEO? (& How to Make It Effective)

What Is International SEO? (& How to Make It Effective)

International SEO is a process that allows you to attract (increasingly qualified) traffic to your website. And consequently, increase the recognition and positioning of your brand to generate qualified leads from search engines from different countries in the world. Suppose the architects, designers, or contract professionals who visit your website speak multiple languages and come from multiple countries. In that case, it is appropriate to make some changes to your website to offer them a better and personalized experience by intercepting their searches with international SEO activity. It’s like geotargeting, except you optimize your website for different countries and different languages. How to Make Your Website International? In order to […]

White Hat SEO Link Building: The Techniques

White Hat SEO Link Building: The Techniques

White Hat link building is the set of techniques and tactics aimed at obtaining quality links, in full compliance with Google’s guidelines. We’re going to explain to you what White Hat link building SEO techniques consist of; and how to make the most of them to improve your site’s ranking on Google. The world of SEO can make you wear hats in different colors. If you search online for the word SEO, you may come across results related to the terms White, Gray, and Black Hat. Understanding the difference between these colors is essential to implement SEO link building techniques. So that you can position yourself among the top Google […]

5 Ways to Increase Social Shares and Grow Leads

5 Ways to Increase Social Shares and Grow Leads

Sharing content on blogs and social networks is today a fundamental opportunity to make your brand known and grow. Having a high number of shares is much more important than having many people following your channels. And it is the first parameter to be taken into consideration to evaluate whether what is published is interesting and involving. If your shares are scarce, don’t worry, we will give you 5 ideas to rethink your content and make it irresistible to share. Where Are the Shares Born? The first answer that comes to mind is social media. And the facts confirm Facebook creates about 31% of shares, plus 10% generated by the […]

Lead Management Through Planning & Discipline

Lead Management Through Planning & Discipline

Without a lead management, your company risks failure, but if you play your cards right, leads will turn into customers who, in turn, will become ambassadors of your brand! If you do not qualify your leads, there is the risk of transferring data that is not exactly “hot” to your sales team. In addition, the inability to nurture and route leads efficiently means that valuable leads could slip away. What happens in this case to all the effort, time, and money spent? It happens that you are about to waste precious time! So, let’s briefly examine the lead management path, the vital processes, and how adopting this strategy will allow […]

How to Develop a Digital Content Marketing Strategy?

How to Develop a Digital Content Marketing Strategy?

If you don’t currently have a comprehensive content strategy in place, you are not alone. According to the Altimeter Group; a consulting firm based in San Mateo, Canada, 70% of marketers lack a consistent or integrated content strategy. “Content” has lately been the digital marketing hype. Since brands realized with their first websites that they were given the power and means of production to get their messages and information out of the press or adverts. Firstly, viewing content as a marketing communication tactic without a unifying strategy to create and deliver as demand grows is a recipe for missed opportunities, mixed news, high costs, and great risks for the brand. […]

How to Write Creative Blog Titles and Headlines?

How to Write Creative Blog Titles and Headlines?

As today’s digital marketing strategies keep on developing with fresher ideas, newer concepts, and smarter campaigns, blogs still occupy an integral part of many successful content marketing strategies. Modern blogging now is an ever-expansive medium that contains not just paragraphs but videos, photos, social media shares, and many more. All these mediums reimagined our perception regarding blogs and modernized it, but blog titles are still important as ever in their simplicity. Writing creative blog titles for every post may seem underwhelming at first for content creators, but it should not be. In this article, we will talk about the importance of good titles and give you tips about how to […]

How to Avoid Clickbait? (and Create Better Titles)

How to Avoid Clickbait? (and Create Better Titles)

Clickbait is a form of false digital advertisement, specially designed to lure visitors into clicking on a link while misleading their attention through false promises, exaggerations, or deceptive headlines. Today with all the media and its consumption moving online, media outlets or content creators must compete for user attention at unprecedented levels contrary to traditional offline media. In order to keep their click-through rates up and to increase the visibility of the ads, they had to come up with catchy but not-informing headlines called clickbait. While it can really increase the short-term traffic count, its long-term effects are bad for brand recognition, credibility, and search rankings. Most clickbait titles are […]

Brand Awareness: What Is It and How Is It Built?

Brand Awareness: What Is It and How Is It Built?

You must have seen or heard people defend a brand almost as if the company in question was their friends. That is what Brand Awareness can do for a brand: fit into people’s lifestyle and shopping habits so that consumers don’t have to think twice about becoming customers. In this article, I will mention the importance of Brand Awareness for a company, how to build it with your target audience, how to strengthen it, and in conclusion, with what tools to measure it. Enjoy the reading! What Is Meant by Brand Awareness? Brand Awareness means the degree of awareness of the brand by the public. The more the target audience […]