Digital Marketing

Alternatives to Google Analytics for Data Collection

Alternatives to Google Analytics for Data Collection

The collection and analysis of data are crucial if you want to manage an online business. To do this, you need to use either Google Analytics or an alternative. There is no way around it. Why? Because entrepreneurs’ biggest mistake is to rely on your instinct to make important decisions. Of course, intuition is extremely valuable when interacting with people face to face. However, if you run an online business that serves worldwide, it is vital to understand that you are not equipped to tackle this complexity level. You need reliable analytics software to track relevant metrics and extract useful insights from all of this data. Google Analytics dominates the […]

Reasons to Fire Your SEO Agency (Right Now)

Reasons to Fire Your SEO Agency (Right Now)

The SEO world has a deep, dark secret. I hate bursting your bubble, but there’s nothing like an SEO expert. No agency can guarantee it. There is no magic wand or elf dust that would magically bring the site to Google’s #1 SERP rank. There is no guarantee, and no permanent residence will be built on your competitors. But don’t lose hope! Many great SEO consultants don’t just spend every hour waking up Yahoo! Bing and Google’s best of the best, but they can only be successful if their customers are successful online. But to succeed in this chaotic phase of search engine shifts and content creation, you need an […]

eBay SEO: Techniques to Increase Visibility and Sales

eBay SEO: Techniques to Increase Visibility and Sales

Do I need SEO for eBay, or how to? Will optimizing my listings help me sell more? Will I have advantages over my competitors? If you ask yourself these questions, you surely want to increase visibility and sales volume by optimizing the adverts. Let’s see in detail how SEO on eBay works. Table of Contents Why SEO for eBay Is Better  Techniques for Optimizing eBay Listings for Search Engines  Titles  Subheadings  Categories  Product Identifiers  Photos  Product Specifications  Product Descriptions  eBay Shop Profile  Seller Feedback  User Engagement  FAQs for eBay SEO SEO Conclusions for eBay Why SEO for eBay Is Better  Many sellers on eBay do not take care of the […]

How Amazon Started? – The Story Behind

How Amazon Started? – The Story Behind

E-commerce sites have now become a part of our lives. Amazon’s place among thousands of major e-commerce sites is indisputable. It would not be wrong to say that it is one of the biggest e-commerce platforms for Amazon. If you are curious about the history of Amazon, how it started, and how it was founded, we will tell you all the details in this article. Let’s see what happened in the background when this company started this business. Before we tell you about the background of this platform, let’s talk a little about the life story of its founder Jeff Bezos. Who Created Amazon? Amazon was first founded in 1994 […]

What Is Shopify SEO: A Complete Guide

What Is Shopify SEO: A Complete Guide

Shopify, one of the most famous e-commerce solutions in the world, whose platform is full of features, comes with attractive ready-made templates and offers its users an easy way to sell products online, both material and digital. However, it is one thing to use Shopify to create a nice and well-structured site; another is to optimize it for search engines. Let’s find out the SEO features of the platform and some tips to increase visibility on Google. Invest in a Market Analysis for Shopify The best way to increase the organic traffic of your Shopify e-commerce is to make sure that you have established the categories, sub-categories, and other pages […]

Etsy SEO Tips to Improve Product Visibility

Etsy SEO Tips to Improve Product Visibility

Are you not getting visibility on Etsy? Do you have trouble getting your products to reach the right purchasers? So it’s time to boost up your Etsy SEO and beef your listings up. To be able to sell in Etsy, your customers must first reach you. You can also do this with advertising methods, but first of all, it should be accessible organically; that is, you should make your shop and products visible during searches in Etsy. In this article, we will talk about the visibility in Etsy searches, which is one of the important issues for those selling through Etsy. By understanding how Etsy’s search engine works, you can […]

What Is a Subdomain? – A Simple Guide

What Is a Subdomain? – A Simple Guide

When activating a hosting plan or registering a domain name, most providers also offer a subdomain purchase. But what exactly is it, and above all when it is important to activate it? What Is a Subdomain? We start from the official definition provided by ICANN (Internet Corporation for Assigned Names and Numbers); a subdomain is a domain that resides within another domain. To better understand the concept; you must think that each domain name is composed of a top-level domain; the extension (for example .co, .com, .org, and so on), a second-level domain, or the real name site and a third-level domain. The latter domain is considered a subdomain of the second-level domain, a subdomain […]

What Is KPI? (Key Performance Indicator)

What Is KPI? (Key Performance Indicator)

KPI consists of the initials of the Key Performance Indicator words. Every company, business, or company has a set of goals that will help it take its place in the market. As you know, these goals shape the purpose of the organization. KPI Key Performance Indıcator is also a definition that shows the current value and position of the business. So it gives clues about the performance of the business. Key Performance Indıcator is an increasingly important term in order to find answers to questions. The questions are such as what you can do for your goals, what is important for your company and what you can do to improve […]

LSI: What Is It and How Can It Help Your SEO?

LSI: What Is It and How Can It Help Your SEO?

Today, we will talk about LSI or Latent Semantic Indexing. Keyword, alt tag, meta description, H1, H2, we all know what they are. But are they enough for SEO optimization? To optimize a website in the best way, it is necessary to go beyond the conventional SEO techniques. When you write web content, you have to be careful not once, not twice, but three times to everything you write, not only within the various tags. The search engines are very intelligent, and they immediately understand if someone is trying to cheat or create content for the web of little or no value for the end-user. Want to know how to make Google […]

What Is Content Marketing? (Tips & Tricks)

What Is Content Marketing? (Tips & Tricks)

Before answering the question of what content marketing is, it is necessary to consider the concept of content. Content; The whole of the idea, emotion, thought, and images that are desired to be given in a narration. Above all, it is the process of spiritual and intellectual functions. It is a whole of visual and audio messages. It is transmitted from the source to the end recipients through social media networks in digital media. With the proliferation of the Internet, societies evolved into Information Societies. And became an encoded identity with information and communication technologies.  The most important fact in terms of function and power factor in information societies is meaningful information. […]