CPA is a term that you have probably seen somewhere while looking for ways to advertise your company. It stands for Cost per Acquisition, a metric system that allows business owners to advertise their campaigns in various ways. It lowers the ad spend and increases purchase and profitability. This gu...

Network marketing, which is also commonly referred to as multilevel marketing (MLM) or consumer-direct marketing, is an all-around business model that relies on person-to-person sales of a company's product or service. In most network marketing businesses, individuals get a commission from each sale...

Google is still the world's largest digital media company, and it is also the most commonly used search engine all over the world. It created its Question Hub to "fill in knowledge gaps." As we can understand, Google's primary purpose was to solve unanswered questions for its users. Google says, "Qu...

The World's second-largest search engine, YouTube, and its users are watching more than 1 billion hours of videos on a daily basis. According to Tobias, as of 2020, there are more than 37 million YouTube channels. In addition, this number is increasing from day today. It is incredible, right? At thi...

Google has its own set of guidelines to help websites to get higher search engine rankings. When you follow the guidelines, your site will be able to be defined as a "Google-friendly" website. On the other side, if you ignore the guidelines, your site may be significantly affected in a negative way....

GZIP compression is an efficient way to improve your website’s performance and speed. It helps to make faster the page load times and transfer the data more efficiently. Even though it may sound complicated, WordPress plugins enable you to use GZIP compression easier. Hence, keep reading to learn ho...

In the current century, we see that companies allocate a significant budget for advertising. It is a way to sell more products and reach more people. Ad spends a substantial amount for any business. Calculating the revenue generated by ad spend will explain how good and successful the campaign is. R...

Google is a big part of people’s lives; thus, it is no longer a search engine. It is a job for some people, and for some others, it is a fun or information source. Hence, you can find yourself on Google and searching for something often. It is a reason for Google to care about its users and create s...

Mailchimp is a popular email marketing and marketing automation platform. It is designed to help businesses and individuals create, send, and manage email campaigns, newsletters, and marketing messages to their subscribers and customers. Mailchimp offers a range of features and tools to streamline e...