Nowadays, almost everybody dreams of being a famous YouTuber and earning tons of money from their videos. Even though it sounds great, getting noticed on YouTube is not an easy task to do, since the competition is real. Would you want to become a successful YouTuber as well? Then feel no worries. We will try to give you the most effective and relevant tips and tricks of YouTube SEO to help you achieve your goals.
What Is YouTube SEO?
As you probably know, SEO stands for Search Engine Optimization. It is a discipline that increases the rankings of websites and manages how they appear on search results. YouTube SEO is more or less the same process specified for YouTube content. It aims to optimize your videos to make them appear at the top in search results.
Tip: If you don’t know what is SEO, to begin with, you can read our relevant article and find out.
To give an example, let’s say you uploaded a tutorial for making pizza. What YouTube SEO does is to show your video as the most relevant result to users who would like to watch a pizza tutorial video. As you can see, YouTube aims to match what the user needs to see and which content is the most related to it. Your duty as a content creator on YouTube must be creating the best content about a subject and optimizing it to make sure everybody searches for that subject sees your video before your competitors. Do not forget, even if you have the best pizza recipe, it is not important if your video is not optimized for SEO since no one will see it.
If you feel like dominating YouTube SEO in 2020 and rank number one to get more views and subscribers organically, then you’re at the right place. In this article, you’re going to learn how to rank your videos number one on YouTube. We are going to break down the best strategies and tactics out there to get your videos rank high. Plus, there’s a hack that we are going to share with you at the end of this article! So stay tuned to find out how you can actually use ads to retrain the algorithm.
Before we start, we want to point out is you should think of YouTube as a search engine just like Google. Since Google owns YouTube, a lot, if not all of their technology for indexing information is actually applicable to YouTube. That’s why if you have experience with blogging, keep in mind that some blogging SEO principles actually work really great for YouTube SEO as well.
What Is Metadata?
The first thing we want to mention is metadata. Metadata is how Google understands what people are searching for, versus what your content is saying. There are a few very specific things that you should be doing for all your YouTube videos:
Number one is that the title of your video should match the upload file of your video. That one should be a common one that is pretty well known at this point. So whatever the name of the video is, your upload file should match that.
The next thing is the description. The description basically should be your script. If you’re scripting your information out for your YouTube videos, you can just paste it into the description box, and that’s also going to help as well.
Number three is the tags. Tags are what you use to tell YouTube what people are searching for related to your video. There is a very useful tool that you can use, a Chrome extension you can get for free. There’s a premium version too, but you can use it for free. It’s called vidIQ. We recommend you to download vidIQ free Chrome extension and use it every single time when you are uploading a video. It gives you an SEO checklist of all the different things that you should be using. VidIQ also shows you how well you are ranking for each one of those tags.
For example, if you’re making a video and the video is called “Top 5 fashion trends for 2020,” you can type in “top 5 fashion trends” as one of your tags, and vidIQ will show you how well you’re going to rank against your rivals. It can also give you some additional insights.
Moving on to number four, the last thing to improve metadata is your transcript. Earlier, we mentioned that if you have a script for your content, you can put it in the description box. You can upload your transcript file so that as the video starts playing, it will appear as subtitles at the bottom of the video. That’s your transcript. The great thing about that is Google can index the entire file, so it makes it more searchable. Statistically, the powerful stuff is the title, description, and the tags, but the transcript is also a nice to have.
What Is Keyword Frequency?
Within the context of all, it is vital to have proper keyword frequency. For example, let’s say you recorded a video, and the title of it is “YouTube SEO.” You should be saying YouTube SEO several times during your video, and the term YouTube SEO should exist in your title, as well as your description and tags. These are just fundamental blogging principles that we know they work on Google. So as we mentioned earlier, a lot of those things apply over here.
Another great thing you can do to build your video is using vidIQ to validate how much keyword frequency you have while you’re uploading it. You can also add an end card, which provides additional engaging elements that help you as well.
What Is Watch Time?
Watch time is a critical metric of the YouTube algorithm. The algorithm is constantly taking information engagement signals to determine how valuable content is. For example, think that somebody searches for a video, and clicks on it, but don’t watch it at all. Then it is not going to help that video’s rankings. On the contrary, think of somebody watches the video. He or she doesn’t like it, doesn’t comment on it, but still watches it until the end. That actually sends a positive signal because the whole point is that they’re consuming the content. So unlike other social media platforms where comments and likes are so big, they are still necessary on YouTube, but not as much as watch time.
Why? Because if someone searches for something, your content should be solving the needs of the search. If they are watching for 10 seconds or 10 percent of the video, it probably means there was a misalignment from what someone was looking for to what you gave them. That’s why watch time is something that YouTube has made an update on to prioritize this. It is actually trademarked within their algorithm. Google made so many changes to its algorithm, and probably the YouTube algorithm is going to continue to grow.
Watch time is heavily related to the quality of your content. Are you solving the search? Do you have visual aides? YouTube is a platform of entertainment, after all. Putting a lot of information, especially educational information, can become a little bit boring. So having visual aids, as a b-roll to show people, helps maintain attention retention.
The next thing is having a hero. Your videos should have a physical person that people can engage with and interact with. There is a ton of content out there that doesn’t have a hero. There is a ton of videos in the marketing space that it’s just screen plus somebody talking over them. So it doesn’t mean you need to, but it does help.
What Is Content Strategy?
Your content strategy is super crucial to rank number one on YouTube. There was an old saying: “Don’t make videos and ask your friends to watch them, make videos that your friends want to watch.” Don’t just go and produce content and see if people are going to search for it. Find out what people are searching for first using SEO and videos that are related, and then create the content about what they are searching for. This idea should be the key part of your content strategy.
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YouTube is a search platform. It is the second largest. A lot of people are coming here and searches for things. Figure out who is your ideal customer, consumer, or audience first and learn what they’re searching for. Then create that content for them. In this process, vidIQ, the free Chrome extension we mentioned, is going to be useful. But you can also use Native Search. You can open YouTube right now and start typing in a word. Hit the spacebar, and it’s going to show you what it thinks your search is going to be, based on what everyone is searching for. It’s giving you an idea of the search volume of different things. So you can use the native search to help you directionally.
Using VidIQ in your Content Strategy
VidIQ is going to help you here because it’s going to show you a competition score. From 0 to 100, it is going to show you how competitive the query is and also the volume of searches. If a lot of people are not searching for it, then you might not want to create content around it. Also, if a few people are searching for it and if it has high competition, you might not want to play in that space either. What you need to do is finding words and phrases that have a decent level of searches, with not a lot of competition. That is where vidIQ becomes super helpful.
The next thing within your content strategy that can help you rank number one on YouTube and maximize your SEO is using long-tail titles. For example, if someone is searching “how to start a business,” that’s a very general search. We don’t even know what business type it is. The title should be “how to start a business in the finance industry?” “How to start a business after 30?” Or “How to start a business with Amazon?” Those are more specific, long-tail phrases.
If you try to compete with a general phrase like “how to start a business,” you will have a hard time. So many people have created content around that subject. It’s going to be insane to try to compete with them, so it doesn’t make sense at all. It’s not a good use of your energy unless you influence power or celebrity power. That’s a different story, though.
The last thing we want to share with you is a hack! It’s very successful. Think about it, when you’re posting something on YouTube, you’re teaching the algorithm. It’s like you are training it, right? So as people are searching for your content, the algorithm says, “This video has good watch time and receives likes and engagement. It’s all right. I should push this content up.” However, sometimes you publish your content at the wrong time. Maybe that time of the month, people were not really looking for that content. Perhaps it didn’t do well because you have some subscribers, but it didn’t reach a lot of them. You can retrain the algorithm to push your content back up, and you can actually do this with ads.
Sometimes you post a video, organically, and it doesn’t get that many views in the beginning. Then you check your rankings using vidIQ. You want to see how you are doing, and the result is that your video is doing poorly. To change things a little, put some ads behind your video. We are not talking about a lot of money here. Something like 20-30 dollars worth of ads would be able to successfully move that video from ranking like 8th or 17th to ranking third, second, and even in some videos, to the first.
At the end of the day, it’s really about your content quality. Still, there are ways to hack the algorithm a little. If your content doesn’t work so well, you can retrain that algorithm to perform, granted that your content is good, and you actually have other sections covered. These are some of the things that YouTubers do when they upload videos to YouTube, to maximize and get these videos ranking number one. It doesn’t mean every video is going to rank number one. You need to think about it like it is science; Trial and Experiment.
This sums our guide of YouTube SEO. We hope it helps you with your YouTube career. Thank you so much for visiting and reading Dopinger Blog, where we simplify SEO related topics so that you can accelerate your business growth. If you want to learn more about YouTube SEO, you can check this video out, by Ahrefs: