What Is Influencer Marketing? (& Its Benefits)

Nowadays, the moment we log into our account on any social media platform, we encounter a product promotion or an advertisement. It is also quite possible that we will engage with some influencers. They regularly produce content on social media platforms because these professional content producers have increased rapidly. This is called influencer marketing. 

People with a wide audience on social media, namely influencers, are using some social media services very effectively today. Their promotions and advertisements have become very important, which has now turned into influencer marketing. Today, we will explain to you influencer marketing. If you are wondering what influencer marketing is, it is useful to start by defining the word influencer. Let us explain what influencer means first.


The Influencer Term

An influencer is a word used for people who affect large masses. Today, if you see someone promoting themselves as an influencer on a social media platform, especially on Instagram and YouTube, that person is probably popular on social media channels. Social media influencers have power on the internet; with this power, they can influence their followers.

People called influencers are slightly different from celebrities. They can be found everywhere, and anyone you see on the street or at a restaurant can be an influencer. What makes them influencers is only the number of their followers and interactions on the internet and social media. When influencers purchase a product or when a product is sent to them to be advertised by the brand, they share it with their followers and advertise the product for their followers to purchase it. Influencers can produce content about a product and a destination, a series, movies, or books. 

Today, so many people have an enormous impact on every industry, and they can quickly become influencers. But it should not be forgotten that influencers have spent time and effort creating their brand and mass. Nowadays, there are many influencers on many social media platforms, such as Instagram, YouTube, Twitter, Facebook, and Snapchat. Influencers have so many followers and affect the masses. Of course, it is a subject that attracts a lot of attention from big brands. Therefore, brands cooperate with influencers. Now, we will explain to you what influencer marketing means.

What Is Influencer Marketing, and Why Does it Matter?

Influencer marketing is one of the most useful ways companies can deliver their products or services to potential customers and buyers. Traditional marketing methods are no longer useful, and companies are well aware of this. Today’s customer profile now wants to see new things. When customers see the face of a person they trust in that advertisement, they can purchase a product more quickly. It is because they care about their opinions. Social media has now become one of the essential platforms people use when buying something. Customers are no longer buying a product without any idea about it. They evaluate reviews of the product and trust people who have purchased and used it before. Influencers come into play precisely in this part. 

Influencers promote many products or services in their posts, stories, or videos. This is precisely what we call influencer marketing. When we take a look at any account of an influencer, we see a lot of brand names and promotions. These promotions can be in a video on their YouTube account, content on their Instagram account, or their stories. Usually, brands send their products to these people and ask them to share these products with their followers. If the right brand and influencer selection is provided, this cooperation can provide positive results for both parties. Now, let’s talk about how influencer marketing works and the strategy of this form of marketing.

Influencer Marketing Statistics

First of all, if we look at the Influencer Marketing statistics published by Statista, we can understand more clearly how effective this market is. Influencer marketing reached $21.2 billion in 2023. Since 2016, searches for “influencer marketing” have increased by 465% on Google. So it is a big thing in the market.

what happens in influencer marketing

What Happens in Influencer Marketing?

Consider your influencer marketing activity approach carefully.

  • Get organized, develop a strategy, plan, and budget, and spend time researching.
  • Decide on your plan to find influencers to work with.
  • Try to be patient and humane – communicate actively with them.
  • Integrate everything with them, like your PR plan, etc.
  • Plan travel itineraries for executives and hold face-to-face meetings.

Influencer marketing isn’t just about offering money to an active person with a certain audience and praising you and your brand or product. Influencers do not want to easily change their image towards their followers, as they spend time developing their brand and audience while doing this. That’s why these people aren’t just interested in making money and advertising.

What Doesn’t Work in Influencer Marketing?

Thinking that every Influencer is the same will get you nowhere. You need to determine an approach and plan for the people you will work with.

And if you make a move by only looking at the number of followers while doing Influencer research, you will also fail. A large number of followers does not always mean a lot of engagement. When people follow an Influencer on social media, they look for a shared value, a sense of interest that allows them to interact with him. And so, by interacting, they feel trust towards that Influencer. It’s just like a brand attracting customers.

Influencer Marketing effects

Is Influencer Marketing Effective?

It is a very effective method if you want to bring your brand or product to new audiences in new areas.
Here are a few minor details you should pay attention to:

  • Trust feeling. If you want to sell your product, you must first give confidence to the other party. Why should people buy from you? How can they believe in you and your brand? Influencers can act as a bridge in between at this point.
  • Cost-effective. Influencer marketing is also a reasonably priced form of advertising. This is another reason why it is common. You will earn back your investment if you do business with the right people.
  • Finding quality customers. You get the attention of people more likely to be interested in your product through influencers. It may be a more effective way to increase your conversion.
  • Increasing brand awareness. When you advertise to influencers, you are suddenly in the frame of a new and larger audience. There are Influencers with millions of followers, which means millions of new interactions.
tips for working with influencers

Tips for Working with Influencers on Social Media

If you have decided to work with Influencers to expand your brand and target audience, the tips listed below may be useful to you.

Work with Influencers who can convey the message they set for your brand.

  • Don’t choose an Influencer based solely on the number of followers. What matters is the rate of interaction with the audience.
  • Before starting the partnership, determine all the conditions and state them in writing, so there is no problem afterward.
  • Give importance to your mutual partnership relations. This is not just a worthless job for money.
  • Before finding the right Influencer, make sure to do detailed research. Do your research by weighing the pros and cons.
create an influential marketing strategy

Ways to Create an Influential Marketing Strategy

As a marketing classic, you have to create a strategy in the Influencer market social media. It is in the nature of the job.

Choose Which Platform to Use

Nowadays, there are many options for social media platforms. To start digital marketing, you should first choose a platform for your brand. So you can take the first step of your influencer marketing. Influencers usually have an account on most social media platforms. So it’s a matter of priority to decide which platform to choose. It is a crucial choice on which platform your product or service belonging to your brand is promoted. It is because selecting the right platform makes it possible for a brand to attract potential customers more efficiently. There are many platforms, such as Instagram, Twitter, YouTube, and Facebook. So, your choice of platform will determine how easy or difficult it will be to reach your customers. Remember, choosing the right platform will have tremendous benefits for your brand.

Choose Which Influencer to Collaborate With

There are many influencers in various areas, and it can be tiring to choose which Influencer to cooperate with. You are right about this because selecting the person who will promote your brand is a very critical process. 

There are quite a lot of people on social media that appeal to a vast audience. It would not be logical to be deceived by the high number of followers. If you choose someone who does not introduce your brand well, has no connection with your brand, and whose followers are not your target potential customer audience, this advertisement will not provide you with profit and benefit. Instead, it will do you more harm than good. For example, if you have a video game company and you are going to launch a new video game, it would be the most logical decision to choose an influencer who is a gamer at this point. 

It would be best if you chose according to the person’s followers and the contents of that person to reach your target audience effortlessly. If you want to earn more for your brand and do not want to be disappointed with influencer marketing, you should pay attention to them so that your money and effort will not be wasted.

Choose the Content of Your Product’s Advertisement

The content of your ad is as important as the influencer selection of the customer. If the Influencer you choose promotes the product to its followers in a boring way, there are no longer effective marketing strategies on the board, and it will have a harmful effect on your product. While Influencer marketing is a marketing strategy based entirely on advertising, people expect content shared by influencers to look less like advertising, even if it is genuinely an advertisement. The influencers’ followers always hope to see more sincere and creative content. Because the primary purpose of influencers is to gain trust, with this trust, they recommend a product and increase the sales rates of that product. At this point, what influencers and the brand should pay attention to most should be the advertisement’s content and the content marketing strategy.

benefits of influencer marketing

Benefits of Influencer Marketing

Influencers are the leaders of the digital world today and have the power to change the behavior of the masses and reprogram their thoughts. In the influencer marketing strategy, It is pretty logical to use the power of the internet kings and queens to ensure that your target audience is directed to your brand. Influencer marketing is one of the most useful and practical ways companies can deliver their products or services to potential buyers. Influencer marketing can increase your brand’s awareness, create a new audience, and increase your sales. Above all, this marketing strategy is much more affordable and requires less investment than traditional advertising. In other words, influencer marketing is a much more profitable marketing strategy than different marketing strategies. And learn more about the benefits of social media marketing.

You Can Increase Your Brand Awareness With Influencer Marketing

Since influencers have many followers, collaborating with them will help your brand reach more people. When you start working with known accounts with a lot of followers, you will also begin working to increase your brand awareness. Since influencers are people who appeal to large audiences, their content and posts related to your brand and products will help you reach larger audiences. In this way, your brand and product awareness will increase.

You Can Expand Your Audience With Influencer Marketing

Influencers have a significant impact on consumers’ purchasing decisions. So when an influencer advertises your brand, their followers will also recognize your brand or service, and you will have a wider audience over time. Influencer marketing helps you change the minds of target audiences you have not previously reached or influenced. Influencers have their target audience, and when you start working with these people, you have the opportunity to meet with their target audience, and you have the chance to reach their audience if you are lucky.

You Can Increase Your Visibility on Social Media With Influencer Marketing

Since social media is where people spend most of their day, the ads you make here will benefit your brand. When you start doing this kind of influencer marketing study on different accounts and social media platforms, you increase your internet visibility. This will raise awareness of your brand. Increasing your visibility on the Internet will bring you a lot of customers and increase your sales.


In this article, we have touched upon influencer marketing, today’s most active and profitable marketing strategy. We explained to you step by step what the influencers are, their effect on the masses, and how this effect turns into marketing. Suppose you want to increase your brand awareness, reach your target audience faster, and significantly benefit your brand in the long term. In that case, we recommend you start influencer marketing studies as soon as possible. With Influencer marketing and the right strategy, you can make very profitable advertisements for your brand and move it to a much better place than it is.

Frequently Asked Questions About

Influencer marketing studies increase your company’s income in the long term and positively contribute to your brand awareness. In this way, your potential customers will grow, and your brand’s interaction will increase with influencer marketing.

If you choose the right Influencer, of course, with influencer marketing studies, you can reach the target audience that you have not been able to reach or interact with before, and you can change their ideas about your brand.

It is actually a modern marketing model for Influencer Marketing. Today, we are living in a digital world. Old marketing methods do not attract the attention of customers. So, brands are collaborating with influencers to advertise in this digital world.

As we mentioned in some statistics from 2023, we can clearly say Influencer marketing worths the hype it gets.

If you have a correct and active strategy, you can clearly be successful at influential marketing processes.

Ayşenur Tekin
Ayşenur Tekin

Posts: 155

After graduating from Istanbul Aydin University, English Translation, and Interpreting department, Ayşenur Tekin is interested in writing and editing articles. She started her master's degree in New Media (at IAU) and started to gain knowledge in the fields of digital marketing and SEO. She is cur... Read More
2 Comments on What Is Influencer Marketing? (& Its Benefits)

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  1. Boyd

    Great breakdown of influencer marketing! This article really helped clarify how businesses can benefit from this strategy. It’s interesting to see how impactful authentic influencer partnerships can be in driving brand awareness and engagement.

  2. Greta

    Very informative read! I appreciate the examples provided which illustrated the real-world benefits of influencer marketing. It’s clear that choosing the right influencer is key to the success of such campaigns. Thanks for the insights!