Internet calls experience is being developed in the best way for users every day. Google has developed a system for this and has been using it effectively since 2018. So much research is constantly being done to improve this. Google’s quality raters evaluate the results of the searches every day in the light of some criteria. Here, we are talking about a very dynamic structure that is updated day by day. To understand how this works, we will need to learn some concepts: Google EAT, SEO, YMYL, etc.
What Does Google EAT Mean?
Google EAT is a mechanism that consists of the initials of three concepts that Google has put for three ideal features of websites: Expertise – Authoritativeness – Trustworthiness. The main purpose of this is to provide users with the most suitable results for their searches. For this, Google has Quality Raters within the scope of Google EAT. These people evaluate websites and contents according to the principles set by Google. After these evaluations, Google updates the search results. This guideline is publicly published by Google. You can find the current version on Google’s website.
Google’s updates initially affected sites called YMYL. YMYL is an acronym for the words Your Money Your Life. This term includes sites that provide information about personal life and have a direct impact on life. These include a wide range of areas such as baby and human health, relationships, medicine, pet care, investment advice, breaking news, and so on. It is known that Google attaches extra importance to these sites because these sites are considered as having the potential to directly affect one’s life. Incorrect information and guidance can have dangerous and negative consequences for individuals.
What Is Important for YMYL?
Expertise is highlighted by EAT when it comes to life-affecting content such as YMYL. Let’s say you have a site that falls under the YMYL category. Here you provide information to your users. According to EAT definition, your level of expertise, authoritativeness, and trustworthiness in the area you provide the information is being looked at. You come to the fore in the search ranking to the extent that you comply with these criteria.
However, we should also point out that, according to Google EAT, you may not necessarily receive an official qualification certificate for the information you provide on your blog or your site. However, your experience with the field you create content with will increase your quality, and therefore lead to a positive evaluation.
By arranging your site according to the EAT mechanism, you can reach the top on the next Google Update even if you rank low at first!
How to Optimize Your Site for SEO With Google EAT
SEO means Search Engine Optimization. We can say that the EAT we just mentioned is actually a mechanism to stand out in SEO. In other words, EAT is not a stand-alone ranking system; it works in accordance with SEO. In this respect, SEO is a system to reach the most suitable content for the user in the easiest way.
Time needed: 2 hours.
You should pay attention to the following topics for SEO:
The content is the pillar of your site. Make sure to pay attention to it.
- Keyword Research
Without keywords research you will lack a basic structure.
The domain is the first thing a potential visitor sees.
Your ranking will determine your overall exposure.
- Bounce Rate
Remember to reduce the bounce rate as much as possible.
- Site Traffic
You want your visitors to spend as much time on your website as possible.
- Visibility on Social Media
You also need to exist on social media to increase awareness.
- Advertising and Marketing
Needless to say advertising and marketing should be a part of your site.
These concepts play a critical role in the development of your site.
FAQ About Google EAT
First, you should learn SEO well and follow Google EAT updates. Your chance will also increase as you decrease the bounce rate. This happens with quality content within the scope of both SEO compliance and EAT.
Bounce Rate is the rate of rapid leaving when a user enters your site without going to another page. The more time a newcomer spends on your site, is great your site’s visibility.
There are many tools to help you with SEO. With these, you can improve your site by working on concepts such as keyword, content, ranking, domain, traffic.
Some sites choose to make content with a lot of keywords but low content quality in order to increase the keyword ranking. Content Farm is used to describe this situation. These are detected and penalized by Google within the EAT, and the rank is dropped.
As we said, EAT, and SEO are constantly updated mechanisms. Nevertheless, by following these developments, you can reach a high level of knowledge on this subject by following the research and analysis. SEO tools will also help you.
Conclusion on Google EAT
New mechanisms are being developed every day to improve the quality of the user experience. Google EAT is also a mechanism that has been implemented in the scope of SEO in recent years. We talked about EAT and SEO in this article. First, we talked about what EAT (expertise, authoritativeness, and trustworthiness) is. We mentioned that this is a mechanism whose criteria are updated by Google and the role of Quality raters in this process.
We learned how sites in the YMYL (Your Money Your Life) category, which produces content on topics such as business, health, personal life, relationships, etc., can in and out according to EAT. Lastly, we have seen that organizing a site for SEO is directly related to the visibility and growth of the site. Becoming familiar with Google’s algorithms is easier than ever with our selection of guides. Here’s Google keyword ranking for example.