Pinterest is a unique social media that can boost your blog posts or website if used correctly. According to Pinterest’s data, it’s the fourth most popular social media platform in the United States. About %28 of American adults use Pinterest; that’s a little more than one person in every four. This makes Pinterest one of the biggest social media platforms you can use for your marketing. If you searched for any image on Google, I am sure you came across some links leading to Pinterest in the search results already. Calling Pinterest a visual search engine wouldn’t be so wrong.
Pinterest is a great social network for finding images or pins as they are called on the website. With that being said, a lot of people already use it for marketing. In this essay, we will talk about how we can set up a business account on Pinterest and talk about some Pinterest marketing strategies to make your Business account successful.
How to Set up a Pinterest Business Account
There are two ways to create business accounts on Pinterest. You can either Create a linked business account or convert your account into a business account. If you create a linked business account, you will be able to log into your business account with your personal account information and switch between your account and business account. If you already have a personal account with pins you want to migrate, you can turn your account into a business account. You can go and create an account on Pinterest and can find more extensive information there.
Why Use Pinterest for Marketing?
Pinterest is the usual social media platform you go to find images. People use it for a wide variety of purposes, the most well-known ones being searching recipes, home decoration, or clothing ideas. According to statistics, however, more than half of the people on Pinterest are looking to find photos of new products. This makes Pinterest a great tool to grab people’s attention and driving website traffic.
How to Market on Pinterest
Time needed: 2 days
We talked about Pinterest and how beneficial of a tool it can be for your business, blog posts, and products. Now, let’s talk about how you can market on Pinterest. Here are some strategies for your Pinterest business account:
- Creating Pins
The first step is also the most important one. If you want to use Pinterest, you have to learn how to create pins.
- Your Content Strategy Is Important
You have to decide what kind of content you want to create and share with people.
- Know Your Target Audience
This is not strictly tied to Pinterest; you want to know what your target audience wants, what you can give them in any marketing campaign.
- Group Boards
Group boards are collaborative groups on Pinterest, with a lot of people sharing their pins under the same board. Boards usually attract more people since they are collaboratively created by a lot of users.
- 70/30 Rule
It’s only natural for you to want to exclusively make and share pins for your gain, but the Pinterest algorithm values the accounts that share different pins about a wide variety of subjects.
- Pinterest SEO
We talked about Pinterest as a visual search engine, and like any search engine, keywords are important.
Creating Pins
You want to create pins for everything that can be found on your website. Your blog posts, your products, courses… You want to keep your pins interesting but also informative. You also want them to grab people’s attention so you can attract more people. There is the software you can use to create pins like Canva, Illustrator, and Photoshop. There are a lot of training courses or tutorial videos on the internet as well. You can also hire a freelancer to create pins for you if you don’t want to do this by yourself.
Your Content Strategy Is Important
You have to decide what kind of content you want to create and share with people. Decide what kind of pins you are going to use depending on your website. If you are creating product pins, it’s best to use your product’s photos as well as utilizing Pinterest ads. Always be clear in your pins; you want people to know what’s your website about with your pins. The best pins are those the majority of people can understand at first glance. Pinning your blog or website content is also another great idea. Always claim your website in the pin description since you want to bring traffic to your website by utilizing Pinterest.
Know Your Target Audience
Learning about your target audience is always important. Tracking traffic is always important for that; you can use Pinterest Analytics to track which one of your pins attracts the most attention and then try to create pins that are smaller to those to attract more Pinterest users to your pins. You should also aim to utilize group boards.
Group Boards
There are a lot of ways to find group boards that are suitable for you. You can simply search content similar to your content and select boards in the search results. You can also use third-party software like Pingroupie. It’s a tool that shows you information about the group boards on Pinterest. You can see information like how many creators are on the group board, how many pins there are, and much more.
After finding a suitable group board for you, you must join them. Some of the board creators want you to send them an e-mail, but there is also a join button on the group boards.
70/30 Rule
Group board creators will also appreciate you sharing their pins. This is where the 70/30 rule comes in. It means that you should share %70 of your pins and %30 pins that are created by other users. This ratio is ideal, but you can also try and experiment with other ratios depending on your purposes and needs. Promoting other people’s pins will also give you a chance to be promoted by them. Promoted pins are much more likely to succeed.
Pinterest SEO
You should optimize your Pinterest SEO to bring traffic to your pins. Choose your keywords carefully while trying to avoid keywords that are unrelated to your pins. Although using a ton of keywords might seem like a good idea, it might end up affecting your pins if you use keywords that are conflicting with each other.
Conclusion on Pinterest Marketing
Pinterest is a huge social media platform as well as being one of the biggest visual search engines. It is heaven for marketing, and you can use it to your benefit with these strategies. We also talked about how to set-up your Pinterest business account in this essay. Want additional info on Pinterest SEO? Then, take a look at our other guide.
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1 Comment
Great post on Pinterest marketing! It’s a great way to reach a large audience and build brand awareness. However, it’s important to make sure you’re targeting the right people and creating content that resonates with them.