You are sure that you are doing everything right with your website. You have provided all the necessary information, added the essential applications, and left nothing missing. As a result, you now have a fully SEO-friendly website. But you suddenly wake up one morning, and what you see is that your ranking has suddenly hit bottom. As annoying as this situation is, these are not just happening to you. One of the common factors is that the algorithms of search engines are constantly changing. Besides, many other factors influence the ranking done by search engines. In this article, we will seek an answer to the question that goes like “My Rankings Change Constantly on Google; why?”
Factors That Affect Your Rankings
There are more than many reasons why your rankings fluctuate. We have put together a list of main factors. Read on, and you will find detailed information on each factor.
- Location
- Google’s Algorithm
- Competition
- Loss in Interest
- Search Frequency
- Broken Links and Outdated Websites
Here is Dopinger’s rank checker to see where your keywords at!
Location
Location is one of the factors that will change the results you see when searching on Google. Google is working on giving the most relevant result for the user by using GPS and location information. Thus, its aim is to provide the user with the most relevant results about the subject the user is looking for.
Google Algorithm Constantly Changes
Google’s algorithm is quite complex. Moreover, since the Internet regenerates itself every day, Google has to catch up with what is going on. For this reason, Google changes its algorithm according to the constantly shifting demands of people and keeps up with its users by granting the most relevant results. Therefore, you can turn the problem in your favor by keeping your SEO tactics at the always-updated level and following user traffic strategies. So, check some Google SEO tips for more!
Competition
The Internet is an area that attracts new players. Therewithal, the players who are already in it are constantly improving themselves and adding innovations. As such, competition becomes inevitable. And, of course, your business also gets impacted by the active competitive atmosphere. For these reasons, the competition influences your Google ranking non-stop. Keep up with it with Google rank tracker tools. So, check Google website ranking regularly.
Loss In Interest
Today, people’s interests can change quickly. A product/brand/idea that is extremely popular today can suddenly fade into darkness tomorrow and disappear. Thus, your keyword ranking Google may fluctuate. The answer to your “My Rankings Change Constantly on Google; Why?” question might simply be this. That’s why Google rank tracking is important. Do a regular Google rank check.
Search Frequency
Google has an algorithm to display results based on the search rank behavior of its users. In short, Google analyzes how often you search for which words or which topics and offers you search results accordingly. When users make changes in their search styles, Google displays different results. Since it is coded to produce results according to the changes they make, there may be fluctuations in website rankings. Learn more about Google keyword ranking. Google ranking keyword check to achieve good Google SEO ranking is through good keyword planning. Your Google website ranking and page ranking are greatly affected by this.
Broken Links And Outdated Websites
If your website is not up to date, it is possible that your rankings change constantly on Google. In addition, hidden or broken links on your site are also one of the factors that can change your ranking. You may experience one of the other factors that will decrease your ranking when your website is not optimized. Refresh old and non-working links, optimize your site, and stay up to date. Once you meet these requirements, your ranking will begin to rise. Also, check Google SEO tools for more.
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We suggest you try to adapt to Google algorithm changes instead of worrying about “Why does my ranking change.” Then everything will be easier. You may also be interested in how to get on the first page of Google.
Conclusion: Rankings Change Constantly on Google
Your Google ranking can change all the time. This is a perfectly normal thing. These changes can be caused by some reasons, such as location, competition on the Internet, and changing algorithms. As long as you understand the Google algorithm, follow the SEO strategies, and stay up-to-date with check Google rank, you don’t have to worry. Stay well!
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