What are the benefits of a giveaway, contest, or sweepstakes?

It will bring traffic to your page as well as helping you gift or reward your followers. It's also a great way for you to bring new people that are interested in your brand and Instagram account. People already following your Instagram account probably have friends that are also interested in your brand or Instagram profile.

How can I keep my contests or giveaways organized?

Instagram is a very popular social media platform, and if you don't plan some rules, your contests will only be chaotic. The best way to do a contest on Instagram is to be crystal clear about the winners and prizes. Also, moderating the comment sections is important, especially in photography and selfie contests.

How to create a sweepstakes template?

There are a lot of templates you can find with a quick search. You can also gather inspiration from your followers. There are a lot of Instagram pages using follower-generated contest templates and ideas.

What's the difference between skill/knowledge-based contests and easy to attend, tag your friends, share and comment contests?

Although easy to attend contests generates greater traffic, the traffic you get might not be quality traffic. As a marketer, your job is to make people buy your product or services.

What's a branded hashtag, why is it important to use it?

A branded hashtag is a hashtag that is unique to your brand. It can simply be your brand name. It's a great tool to generate traffic revolving around your brand. Creating a branded hashtag is something you want to do if you want to promote your brand through social media platforms like Instagram.

Instagram Contest Ideas to Grow Your Account

Instagram contests can be a great way to attract attention for your brand, increasing your brand awareness, and it’s also a great way to advertise your products or services. Running an Instagram contest may seem hard in the beginning, but with these tips and ideas, you are sure to gain some attraction.

What will we cover in this article?

How to Do an Instagram Giveaway

Instagram Contests and Giveaways Ideas

Now that we talked about how to create sweepstakes for your Instagram, let’s see some Instagram giveaway ideas. Use these ideas to create the best contests on Instagram!

Like, Comment, or Tag Your Friends to Win:

It’s the most commonly used way to run your Instagram contests since it’s also a way to promote your contests and giveaways. As long as your followers like, comment and tag their friends, it will cause your post to appear on other people’s landing page, as well as sending them a notification when they are tagged in your giveaway and contest posts. This is the easiest way to enter a contest, and it’s sure to bring large numbers of followers to your Instagram account, though the ease of entering the contest might create some problems for marketers. It brings a large amount of traffic, but it might not be quality traffic, people who are following your account might end up not buying anything, or you can get a lot of inactive or fake accounts.

IG Photo Contest

If you want to do a skill-based contest instead of chance-based, an Instagram photo contest is a great idea. If your brand is selling photography-related products or if you are offering services related to photography, this might be a grand hit. You will also be supporting people that are possibly new to photography or people taking photographs as a hobby. If you are willing to create an IG photo contest, however, you need to plan and choose how you want your contestee to submit the photographs they took. You can either tell them to upload the submitted photographs to their Instagram profiles and use your branded hashtag or use third-party software and tell them to upload there.

Selfie Contest

This method might be for you if you are offering products and services related to beauty. Instagram is already a great social media platform to post your selfies, so why not post your selfies for a chance to win a prize?
Like the photo contests, you need to plan and moderate the comment section of your posts regularly, but it’s a great way to make a contest. There are already Instagram pages on selfies, and they do these contests quite regularly.

Skill-Based Contest

You can also make a skill-based contest. If you have music, instrument, or sports-based page, you can set a contest based on skill. For example, if your product is an instrument, you can ask your followers to create or play a song and then give the prize to the best among them. Like in the photo and selfie contest, you can tell your followers to post their music and use your branded hashtag or use a third-party software/website for the submissions.

Knowledge or Trivia-Based Contest

Everyone loves a good trivia challenge. You can use this idea if you are selling products or services dedicated to education or general knowledge. The only thing you have to do is to come up with a good question and ask your followers to answer your question with your brand hashtag and perhaps by tagging a couple of friends. With a trivia challenge, you are getting the popularity and ease to join the first idea. Also, you create an easier skill/knowledge-based contest. Then all you have to do is to select a winner from the comments who answered your question correctly.

Conclusion on Instagram Contest Ideas

Instagram contests are a great way to promote your products and services. It can also be used to bring new traffic into your Instagram account. We have talked about how to run a contest as well as some ideas you can use on your Instagram page. You can use these tips and ideas to create an amazing contest that will both promote your business and Instagram page! Don’t forget, your efforts might amount to nothing if you execute your strategy at the wrong time; that’s why it is essential to know the best times to post on social media.

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