Broken page issues are a common challenge for hreflang tags in Technical SEO. When encountered, these issues result in HTTP status codes signaling errors (3xx, 4xx, 5xx) instead of the expected 200 status code. This discrepancy can disrupt user experience and search engine optimization, making it essential to address these errors promptly for seamless content delivery and optimal indexing.
Why is Hreflang to Broken Page Error Important for SEO?
Hreflang tags enable your website to speak different languages, ensuring users find the right content. When these tags lead to broken pages, users may land in less suitable language versions, harming their experience. Search engines can ignore some URLs in search results, and it impacts your site’s visibility. Fixing hreflang to broken page errors is crucial for a smooth user experience and ensuring all pages get noticed by search engines.
How to Fix Hreflang to Broken Page Error?
To fix hreflang to broken page issues, consider the status code:
For 3xx (Redirection) Status Codes, simplify the solution by replacing the hreflang URL with a direct link, eliminating unnecessary redirection.
For 4xx (Client Error) Status Codes, particularly 404 or 410 errors, often stemming from page movements, consider restoring the old URL or removing it from hreflang annotations. Ensure that all language pages precisely specify each version.
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