How to Use SEMrush (Guide to Its Features)

If you want your website to be successful on the search engines, you start to look for SEO tools. It is possible that you will encounter SEMrush among the tools you are looking for. SEMrush is one of the most popular SEO tools that you can use for analyzing your and your rivals’ businesses. Being successful in SEO strategies is important. Your website can be very well designed and of high quality. However, none of it matters without a promotion. You can promote your website using SEO tools. That is why we are going to mention how to use SEMrush, one of the most popular SEO tools on the market. 

With this tool, you can see many things about your website and SEO strategies. It is a great guide to direct your strategy to meet your actual needs. So, what actually is SEMrush? Let’s take a look.

What Is SEMrush

What Is SEMrush?

SEMrush is an all in one SEO tool that helps businesses to come up with an SEO plan. It has many features, but SEMrush is mostly preferred for its keyword analysis and competitor research features. Of course, the main purpose of using this tool is to increase your website’s visibility in the search engine results page (SERPs) and to discover marketing insights. 

It has features that help you analyze your website and your competitor’s websites. Here are the features of SEMrush:

  • Domain Analytics
  • Keyword Analytics
  • Projects
  • Marketing Insights
  • Gap Analysis
  • Topic Research
  • SEO Content Template
  • SEO Writing Assistant
  • Lead Generation
  • Listing Management
  • CPC Map
  • My Reports
SEMrush features

Features of SEMrush

Now, let’s take a look at some of the most important features of this tool.

Domain Analytics

In this part, you can analyze websites. When you search for a URL from the search bar, it first gives you an overview of that webpage. You can see the search traffic insights, keyword insights, and SERP features. 

Another great part of this section is that you can see the organic research insights. It also has some insights about your competitors as well. 

SEMrush Overview

Underneath, you have the advertising research and traffic insights. The traffic insights are very useful because it shows crucial information such as unique visitors, average visit duration, and bounce rate. 

Keyword Analytics

If you’re searching for keywords, the Keyword Analytics feature of the tool will come in very handy. Here you can analyze any keyword you want. You can see the search volume by countries, keyword difficulty, CPC value, and trends. It is also possible to see different variations of your keyword, questions, and related keywords. You can see the search volume of each related keyword to yours via the Keyword Magic Tool. 

Keyword Analytics


From here, you can add your websites and get insights related o them without searching for these websites again. Here you can see such insights;

  • Site Audit / Site Health
  • Position Tracking 
  • On-Page SEO Checker 
  • Social Media Tracker and Poster
  • Brand Audit and Monitoring
  • Backlink Audit and Link Building
  • PPC Keyword Tool
  • Ad Builder
  • Organic Traffic Insights
  • Content Analyzer

Marketing Insights

Here you can reach the insights of any website. This is the part where you can analyze your competitors. You can see the traffic analytics of your competitors. The insights you see here can be helpful if you are starting a website. It is possible to see the traffic share of your website or competitors. It shows the percentage of users’ reach via mobile or desktop. 

This part also has a Marketing Explorer feature. It enables you to create a competitors list. Marketing Explorer shows you the similar websites that can be the potential rivals of the website you enter to the search bar. This is a rather new feature on SEMrush. 

Gap Analysis

In this part, you can compare your website with your competitors. Keyword Gap Analysis shows you the missing keywords you should have when you compare your site to others. You can also see the volume of these keywords. 

Backlink Gap Analysis is similar. Again, you compare your website to your competitors. When you click on ‘Find Prospects,’ it shows you the prospects for the domain. 

Topic Research

This part does not include many features, but it is useful. If you are out of content ideas, Topic Research helps you find related content to your topic. When you write your topics, the tool finds you related content according to their search volume. For example, if you write ‘SEO’ to the search bar, it brings you top content such as Google Analytics, Search Console, social media, etc. 

SEO Content Template

This part is very useful, especially if you are going to write an article. It can show you related keywords, backlinks, readability score, and average text length about your topic. Here is an example: 

SEO Content Template

As you can see, it brings you a list of keywords and backlinks. It is very easy and good for the user experience compared to other SEO tools. You can easily copy and paste these listed words and use them in your text.

SEO Tool Features

Other Useful Features of SEMrush

In other useful features, the tool has an SEO Writing Assistant. Here you can get insights and recommendations about your articles. Enter your text to the Writing Assistant page, and see the results on the right side. You can see how SEO-friendly your text is from here. 

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Another useful feature is the Lead Generation Tool. You can use this tool to create custom widgets on your site to collect leads.

If you want to find out how your business looks from the outside, you can use the Listing Management tool to do it. You just need to provide the basic info about your business and check your listings on Google, Yelp, Facebook, and many other search engines and platforms. 

SEMrush also has a CPC map where you can see the world map of CPC prices. You can see the lowest, average, and highest prices. You can also see the industries and their CPC volume as well. 

After creating a project, you can use Position Tracking to track your keywords. However, if you’re looking for a free alternative, you can use Dopinger Rank Tracker Tool instead. With this free and easy-to-use tool, you can track your website’s keyword performance and see where they stand in the SERP. Tracking your keyword performance on a regular basis will help you analyze your overall performance and adjust your SEO strategy accordingly.

The last section, My Reports, is the place where you can see your saved reports. This way, you don’t have to create a report every time when you visit the tool. 


We have covered how to use SEMrush. We included a basic definition of the tool and explained its features and their benefits. If you want to reach all your SEO strategy insights, you can do it from this tool. That is why it is called all in one tool. 

If you want to learn more about SEO and more SEO tools, please check out our articles about it.

Frequently Asked Questions About

All things considered, SEMrush is an SEO instrument that does your catchphrase investigate, tracks the watchword methodology utilized by your opposition, runs a SEO review of your blog, searches for backlinking openings and parts more.

SEMRush assists you with evaluating traffic and the position of your website. The evaluated traffic is controlled by duplicating the CRT (Click-through rate) with the keyword volume.

SEMrush offers a free trial, and there are many things you can do with the freemium package. However, like any other tool, the paid version of it provides you many professional insights.

Margrit Aksu

Posts: 166

Margrit Aksu, a graduate of English Literature, is passionate about the English language. As she dived deeper into this language, writing, creating and editing articles became her passion. That's why she has been working as an SEO Content Editor at Dopinger digital marketing agency since 2021. Bes... Read More

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