One of the more mystifying aspects of Google Analytics for many users is encountering the ‘not provided’ label in their keyword data. What does “google analytics not provided keyword” mean? In essence, it refers to the search queries for which Google has chosen not to share specific keyword data, primarily for privacy reasons. While this can be a source of frustration for marketers and website owners striving for clearer insights into their traffic sources, there are still ways to glean valuable information and navigate around this challenge. In this guide, we’ll delve into strategies and tactics to make the most of the ‘not provided’ conundrum, ensuring you’re not left in the dark.
But of course, there is a solution to that too. Let’s learn how to use Google Analytics, not provided keywords with more than a few different practices.
Using Not Provided Keywords
We have compiled a few of the ways you need to follow to see not provided keywords in Google Analytics. You can access keywords by choosing the appropriate one for you.
Filters
Time needed: 10 minutes
First of all, you should research Google Analytics, where you can get more information about what your visitors are doing on your site. After that;
- Get to your profile.
In your Analytics account, go to “Admin” and then “Profiles.”
- Get to the filter section.
Click on the profile and select the “Filters” tab.
- Complete the process.
Through this filter, you can extract the ‘not provided’ terms. To do this, paste the URL and your URL where it says ‘not provided.’ With this method, you cannot view keywords exactly, but you can understand where that traffic is going. Also, keep in mind that you cannot apply this filter to historical data.
Search Engine Optimization Report
The Search Engine Optimization report is perfect for this job. (Especially the Queries report section.) The data in this report is two days ago, and the metrics here are short in terms of scope. If you have a busy website, Traffic Sources does not provide the data as comprehensively as you need it, but if you have a website with a low density, it may be useful for you to have a cursory glance with this method.
Matched Search Queries
‘Not provided’ is only a problem for Organic Search Queries. Paid calling is not affected by this issue. You can access keywords by paying Google Adwords and via PPC. These will be displayed in Google Analytics under the name Matched Search Queries. However, keep in mind that this may not be a sure-fire solution either. The data shown in AdWords is not organic traffic, only the traffic you pay for.
Google Webmaster Tools
You can also use Google’s Webmaster Tools! Although not as comprehensive as Google Analytics, the metrics it gathers add some value to it. From the Traffic menu under the Search Queries section, you can see the keywords your visitors have typed in the search section in a basic way.
Below this graph, you will see the keyword performance on your website quite comprehensively. Another nice privilege Google Webmaster Tools offers you is that it tells you the clickthrough rate of your keywords in Google Search.
Acquisition
First, you must log in to your Google Analytics account. Then click on the “Acquisition” menu and select “Keywords.” From here, go to the Organic section and click on the “Secondary Dimension” at the top of the page and select the “Landing page” from the search section.
Using Not Provided Keywords in Google Analytics in Short
In this article, we talked about how you can get information about your missing statistics by using the tips that can be a solution to you, although there is no definite way to access the data. We hope we were able to help. Since you are at it, by the way, why not identify long-tail keywords as well?
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