Want to sell a product online, but not sure where to start? At the beginning of 2020, more than 2 billion people became online buyers. It means that e-commerce has a broad audience for those who want to reach more people. Besides, when it comes to content marketing, it is possible to get people interested in your services. Content marketing focuses on serving related advertisements to users’ queries and interests. The ads appear in search results and other related websites.
It is a similar process to real life. For instance, when people start a business with a local shop, they try to decide a location where they can access their target audience. If they start their business in a place where they cannot find any people who have interests, it means that they picked the wrong location. It is the same with the internet. Business owners should pick the right platform to sell a product online.
How to Increase Online Sales
Online buyers are charier because of reliability issues. There are many sellers who aim to deceive their customers and get profits from them. Hence, companies should work on their reliability in general.
Time needed: 45 minutes
Here are various methods to work on your customers’ trusts:
- Send Your Products to Influencers
Each influencer has its own audience, and these people are following influencers because they trust and care about their suggestions. Thus, if you can earn influencers’ trust, you can reach their audience too.
- Make Collaborations With Influencers
Another way that you can reach influencers’ audience is by making collaborations. It is also called a “paid partnership.”
- Start to Run a Blog Page
Blog pages may seem irrelevant to sell products; however, they are beneficial. Valuable content always brings more visitors to websites. Therefore, your website’s traffic will increase, and your products and brand will be more visible.
- Start an Email Marketing Campaign
Email marketing is significant to reach your leads and their needs. Your leads may have an interest or any thought about your products. Thus, it is your job to shape their thoughts and curiosities.
Send Your Products to Influencers
Send boxes that include your products with a short note that shows your appreciation for their work. When they experience your product, they can share it with their followers if they like the product. It would be best if you kept in mind that they might not share your products. Hence, try to send them as much as you can to different influencers. It will increase the possibility of being shared.
Make Collaborations With Influencers
When you pay a certain amount of fee for partnership, the influencers will introduce and share your products on their social media accounts. It is also a source for reliability because followers pay attention to influencers’ suggestions even though there is a paid partnership.
Start to Run a Blog Page
Your content may contain information, articles, or any text you want to share. The only thing you should be careful about is that you should keep your content fresh and valuable. Of course, it will be more effective if you create content related to your services and products.
Start an Email Marketing Campaign
You can shortly introduce your products and campaigns with appealing headlines. Try to keep them short since users receive so many emails per day. Hence, they generally do not read long and detailed emails.
Besides, it is crucial for your advertisement campaigns too. Even though users do not read all emails from you, you can earn their attention or make your company easy to remember.
Platforms to Sell a Product Online
Selling products online, often referred to as e-commerce (electronic commerce), involves the process of offering goods or services for sale over the Internet. It has become increasingly popular due to its convenience and the widespread use of the internet. You may want to learn how to sell a product online for free but free platforms to sell your products are, unfortunately, limited. Thus, you can see the three best platforms to sell your products for free from there. However, keep in mind that they have a limited audience too.
Geebo
Geebo is an American marketplace, and it is free for its users. It has different categories for various products. Besides, they sift through all advertisements to avoid any deception or fraud. Nevertheless, the audience you can reach is limited.
Craigslist
Craigslist is another free platform to sell products. It is mostly a place for housing, for sales, jobs, services, and even discussion forums. Hence, it may have a wider audience. They also have policies to prevent fraud and deception too.
Square
Square uses excellent marketing features to raise your rankings. They use SEO tools; hence, you will be able to sell your products on social media platforms such as Instagram and Facebook too. They do not have a registration fee. They only get %30 commission per product and $0.50 per delivery order.
eBay
eBay has more than 24 million users, and its users are people from all around the world. It means that you can reach a wide audience and various countries. eBay only gets %10 commission per sale. However, being a big marketplace creates a big competition too. Hence, it can be a bit struggling at the beginning, especially if you are new in the business.
Amazon
Amazon is one of the big ones, too. Via Amazon, more than 1,500,000 packages are shipped per day. However, it is the same issue with eBay. These big marketplaces bring massive competition with themselves. Therefore, you should run your business on other platforms too. The goal is to introduce your products and direct your leads to your products on Amazon.
Etsy
Etsy is a newer marketplace than eBay or Amazon, but they already have approximately 20 million users. Products on Etsy are perfect for customers who have an interest in vintage and hand-made products. It also makes it an excellent product for start-ups.
Selling a Product Online in Conclusion
Starting an online business may seem a bit overwhelming at the beginning. However, once you start to make profits, the overwhelmingness will disappear. For start-ups, free platforms are preferable because most platforms get commissions from sold products. Besides, some of them have monthly registration fees.
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Unfortunately, you may struggle with free platforms while trying to reach your target audience because they have fewer users than other platforms such as Amazon or eBay. Nevertheless, they are efficient to start, and also, you can also introduce your products via other platforms. Speaking of products here is how to launch a product. You might be interested in that if you plan on creating your own product.
1 Comment
Great post! You’ve given some great tips on how to sell a product online for free. I think it would be helpful to include more information on how to market a product online, as well as how to create a successful sales funnel.