Search intent is the reason behind a researcher's query on search engines. In other words, it is the answer to why the person searched. Is the user searching for a question? Does the user want an answer to this question? Putting all these aside, they might just want to visit a specific website. Mayb...

Reddit is still one of the most popular and active social networking sites, founded by Alexis Ohanian and Steve Huffman in 2005. Millions of people visit the website regularly to share and discover new content, find the answer to their questions, get information about different topics, such as music...

Bing is now one of the most successful search engines worldwide. It proved its presence in the market by MSN Search and Windows Live Search for the past decade.  Although it has a considerable gap with the market leader, Google, in terms of market size, Bing has become a dominant force on th...

Did you lose your interest in using Google? Fortunately, it is not the only option for you. If you are looking for different search engine options, you should give Bing a chance. Here is everything you should know about the search engine, including its difference from Google.  Bing, or ...

Yandex Direct is an interface that allows brands to publish contextual ads. It means that ads will be displayed according to users’ interests. Therefore, brands reach their potential customers directly. Brands can use different formats for their ads, and they can work with Yandex’s personal managers...

Web sites are very important for individuals and organizations to reach their target customer base. In fact, we hear and see that the website has been prepared and implemented with priority while a company is still in the process of establishment. So how to build a website? It is natural that the qu...

Digital marketing strategies keep on improving with various new methods, and they become more and more effective. While there are numerous reasons for this, all-around better advertising approaches and strategies are the most prominent ones. Native advertising is one of these advertising strategies ...

If you are using ads to introduce or higher earnings of your company, impression share will help you decide your company’s strategy. Impression share is a name for comparison of the impression that you gained with your ads and impression that you can gain thanks to your ads. The formula is so simple...

In Google Ads advertising campaigns, usually focus all efforts on the initial configuration: building campaign structures, ad sets, searching for keywords, designing original ad creatives, or even making negative words that do not want to trigger your ads. There is a Google Ads Quality Score for mea...