Why Is Social Media Important for SEO?

Why Is Social Media Important for SEO?

In the modern world, where there are internet and digital marketing, we cannot think of an environment without social media. Social media has become one of the key factors of the internet. It also has become a search engine in itself. Most of the people who search for a visual answer to their question choose YouTube. That is why social media takes an important place, not only in the world of the internet but also in the world of SEO. Many SEO specialists consider social media as a way to ranking at the top. In this article, we are going to explain why social media is important for SEO.

Consider it this way; you sell a product and expect to have good sales numbers. In the meantime, there are several groups that are talking about your product or their needs related to your business. Would you rather ignore these groups and expect people to come by your store, or would you blend into the groups and try to promote your business? That is why social media and SEO are closely related to each other. They are the most crucial parts of digital marketing. 

How Effective Is Social Media for SEO

How Effective Is Social Media for SEO?

Social media affects the work of SEO in several ways. Social media is not a direct ranking factor. However, keeping active on social media as a business will greatly help you with your SEO strategy. Now let’s have a look at some of the important ways social media helps your SEO efforts. 


Social media is a great place to go viral. So how does that happen? If your business or brand gets popular on social media, people will share your posts. Social media shares are really effective, but they are more effective in one way; by links. When someone shares your content by adding a link to your web page, your website will receive many visitors. Of course, this action will increase your rankings. Social media shares are even enough to boost your traffic and rankings; however, there is more. 

Target Audience

If you are starting a business or a campaign, sharing content and promoting your business on social media is a great way to attract attention. 

Each social media platform has a unique user profile. For example, Facebook is used mostly by 25-30 years old age group. However, Instagram is used mostly by 18-24 years old age group. That is why you need to be careful when choosing a social media platform to promote your product. It has to be a platform that is suitable for your product’s target audience. Choosing the best platform to promote your business will help you a lot and definitely increase your traffic and click-through rate. 

Social Media Pages Rank Too

As a business, your social media pages are not only visible on social media. They can rank in the search engine results too. Especially when someone makes a branded search, they will see your social media profiles on the results. 

If you get your social media profiles on search engines, your brand will increase its visibility. Sometimes it is even better for users to see the social media profile because it can be the exact spot where they would want to go. 

Visibility of Your Content

If you want your content to be seen by as many people as possible, social media is a great place to do so. When you only create content for search engines, you need people to enter certain keywords to find your page. However, on social media, you have more than one way to become visible. First of all, there are shares. Even without a link, when people share your content, your content gets into the cluster of many other people. 

Of course, if you want social media to be good for SEO, you have to consider creating quality content as well. Optimize your social media pages with quality content and offer your target audience easier user experience. 

How Effective Is Social Media for Local SEO

How Effective Is Social Media for Local SEO?

Social media is one of the key necessities of local SEO. If you have a local business, only having Google My Business is not enough. Local businesses with social media accounts are always one step ahead of their rivals. The use of social media is getting popular for all kinds of businesses. No matter whether you have a cafe or an atelier, having a social media account helps big time. 

Let’s say you have opened social media accounts for your local business, how are you going to use these accounts to be successful? There are several factors that you should take into consideration. 

NAP Information

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NAP means the name, address, and phone number of your business. Be sure to write this info on your social media accounts. It would be very helpful for people to come and find your business. It is also essential for Google, as well. When you include NAP info, Google will consider your business more trustworthy. It will help you with your rankings too. 

Posting Regularly

As for managing every social media account, you have to post regularly. Keeping active on social media shows that your business is active, and you can reach more people this way. When you share a post on social media, be sure to use the location feature and tag your business. Also, using relevant hashtags will help you increase the visibility of your business. 

Social Media Reviews


One of the best features of social media, you can interact with your audience. When you have a business profile, people will make comments and rate your business. Sometimes these reviews can be negative. However, you can turn these situations into benefits. By having a positive PR approach, you can boost your business’ reliability. Of course, these reviews would be nice feedback for you. 


We have covered why social media is important for SEO. Using social media for digital marketing is inevitable. The reason is that social media platforms are already search engines on their own. That is why, if you want to promote your business, you have to use social media for your SEO campaign. 

If you want to learn more about SEO, please check out our latest articles about it. You may be interested in why is SEO important in digital marketing.

Frequently Asked Questions

As we have stated before, all social media platforms have their unique audience profile. You better analyze your product and decide who your target audience is. Then select the best platform for you. This way, you can get quick success. 

To do SEO for social media, first, you have to come up with the best profile. Then you should post content regularly, and keep your account active. Optimize your content to be suitable for sharings. Keep interacting with your audience. These are the ways to do it right. 

Hashtags are like the keywords on social media. If you use relevant hashtags on your posts, you can increase your brand awareness, and it will help you get more traffic to your website.

Diego Manson

Posts: 217

My name is Diego Manson, or as people call me, Seodiego. I'm an SEO enthusiast and blogger. Because of my interest in the internet, I wanted to make it a better place for myself. That's why I'm into SEO. I try to share all I know and learn with everyone to help people improve their online skills.

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