There are hundreds of different ways to create a brand in today's conditions. You may use these ways to improve your personal or corporate brand. It is an integral part of business development processes indeed. So, what exactly is a brand-building strategy good for? Do you want to make your brand...

You may have heard many types of marketing, like affiliate marketing, paid performance marketing, etc., but do you know what they mean? It is precisely what the name suggests when it comes to paid performance marketing. Why do people prefer this type of marketing? It is highly favored because the su...

Captions on Instagram give more explanations about photos or Instagram videos. A good Instagram caption brings quite a lot of value to the image or video. Since Instagram captions are descriptive, they explain the context of Instagram and allow interaction. Good captions for Instagram will help deli...

Below is a list of the best Google Ads alternatives; but before we start here is a brief heads up. It is incredibly difficult to avoid Google if you are on the internet. Even if you don't use Google's popular search engine, you'll likely end up using another part of the internet giant's company. For...

To this day, we still don't know if The Buggles were right when claiming that 'video killed the radio star.' One thing is for sure: video content has become a star itself, and it'll obviously remain as such. Aside from its leisure purposes, it also has the particularity to be a powerful video market...

Digital marketing is evolving day by day. Tech developments have the biggest impact on this situation. These changes show themselves as different trends every year. It is quite important for brands to follow these trends closely. Running out of trend online campaigns or falling behind new ones may d...

Digital advertising has a significant impact on the success and growth of businesses. Here, business owners and marketers may be concerned about choosing the right advertising platforms to spend their money on. Nobody wants their money to burn in a pool of fire, right? Finding the best...

The relationship between brands and customers is more sophisticated than what one usually tends to imagine. That's why marketing funnel has gained a lot of importance. The most challenging part is probably its implementation. Have you ever noticed some of those companies that seem doomed to failure ...

The phenomenal rise of the internet was possible through the creation of and advancement of search engine technology. During the tech bubble, the number of online websites exploded, presenting a new problem. There needed to be an easier way for internet users to find the sites and content they were ...