Rank High with Amazon SEO

The Amazon Website was a site that didn’t have charm in the early 2000s. It was suitable for search engines but didn’t find people attractive to travel. The priority of the change was to be proportionate to the smile in the logo, to turn the finder and the finder into a receiver. The best form of availability is hardcore keyword research. Amazon is the ideal address for sellers to open their products to the global market and meet with a wide audience in the modern world, which evolves into one-click shopping. Did you know that Amazon also needs an algorithmic SEO approach, and for the success of Amazon Marketing, you need to optimize the original search engine to this platform? In this article, we’ll discuss Amazon SEO and how to rank high for Amazon searches.

Amazon SEO 

Amazon SEO is an in-store search engine optimization in Amazon to extract your products on the first pages and places. So we’re talking about the product search section available to the user on the Amazon website. As for how you can do Amazon SEO, we can say that you can do it according to its dynamics and algorithms within this platform. Also, the sub-breakdowns in strategies will vary depending on the dynamics of the region or country you are targeting. Besides, statistics show that 90% of customers reached the products by clicking on the in-site search, and nearly 10% of them reached the products they were looking for by clicking on product category pages. Therefore, SEO studies for Amazon are critical in increasing our sales and achieving the success we desire.

Amazon tips for SEO use:

Amazon tips for SEO
  • Increase the traffic to product listings
  • Increase visibility for your products and brand
  • With higher conversion rates to sales growth

Conversation rates can be helpful to use as a performance indicator for SEO.

How Amazon SEO works

These five items are important for you to understand how Amazon SEO works. They are listed below:

how Amazon SEO works
  • Amazon Search Box
  • Search Filters
  • Search Results Page
  • Sponsored Products
  • Amazon Sales Rank

Amazon Search Box

The search box is for the users; they can search for items or phrases they want to find within the Amazon product listings. This helps them to find the products they are looking for, divided into categories. They can search by typing keywords related to their searches or using phrases to explain the product.

Search Filters

Customers can find their wanted items by searching according to some search filters. These filters help them to find their way through the website.

  • Category
  • Bestsellers
  • New releases
  • Featured Items
  • Customer feedbacks
  • Most sold items over 24 hour
  • High – low price change
  • Different contents and devices

Search Results Page

Some tips for search results that can help:

search results page
  • Title of products
  • Descriptions
  • Images optimized
  • Features of the products
  • Pricing

These tips are for improving your SEO on the Amazon listing optimization website to rank higher.

Sponsored Products

Amazon lets sponsored products promote a single product on their website, which is available for the sellers enrolled in Amazon’s Brand Registry. You can see the ads on product and shopping pages. With sponsored products, you can reach customers who intend to buy similar products to yours.

Amazon Sales Rank

Your seller profile, reviews about your products, price, and other factors are measured by Amazon, so you get a rating based on those factors. If your ratings are higher, you will probably get more sales.

Amazon SEO Tips

We shared some tips that may help you improve your Amazon SEO optimization. These are:

Amazon SEO tips
  • Do not use the keywords over and over again. You should only give customers the information they need to shop.
  • Answer questions about your products and tell customers what they might need to know about them.
  • Improve your rankings by stating that you are part of the Fulfillment by Amazon (in short, FBA). You can qualify for free shipping this way. The Prime badge can attract customers too.
  • For the listing, use basic elements. Be accurate about your product and make everything clear. Do not give false information.
  • Amazon Quick Start guide is for knowing everything about the website format. You can avoid mistakes by looking through the guide.

10 Tricks for Amazon SEO Success

Here are 10 tricks to get successful on Amazon. Pay attention to these tricks if you are selling on Amazon. 


In the early 2010s, headlines were shortened on the Amazon Website. We’ve seen clearer and more targeted titles.

  • Titles are the most important – you must start with the main keyword.
  • You should not use a word more than one word in the title.
  • The maximum number of characters in the title should not exceed 200, but it should not be too short.
  • You must add your brand’s name to the title end.
  • Three words that are likely to be searched must pass in the keyword title.

You should emphasize the most important features that will make the product attractive in a way that customers can choose. “Waterproof,” “Unbreakable,” and “Stain-Free” can be examples.


Google Ads Keywords Planner for these – Google Keyword Planner provides free service for you. You can also use Keyword Tool IO, Merchant Words, Sonar Tool, and Sellic. You can reach keywords, but you need to use paid versions of these tools to see the search volumes. Here, Merchant Words stands out for its economic presence, the ability to obtain data based on the country you sell. When you receive by country, you don’t have to pay a high price for global data you don’t need.

Make sure to use the brand name in the title. If anyone wants the brand, you can catch them. To create customer loyalty, it is necessary to create customer awareness. For this reason, brand awareness is important at this point.

The slashes we’re going to use between will not matter. In 3 keywords, stunning mottos related to both the product and the product that users will look for should be brought to the fore. If you sell the product as a value prop or a team, it will be useful to specify them.

You should avoid clichéd words, and your writing must be by grammar and spelling rules. You can learn how to do keyword research here in more detail.

Amazon provides a guide for you at this point.


At this point, it may be tempting to have the idea of selling a product that is $300 on the market for $90, but $10 makes customers suspicious, and you should pay particular attention to that. You need to review your competitors well on the price axis and update your price policy accordingly. Otherwise, you will fail to compete with the price, which is the most important parameter for the consumer. You will also benefit from using promotions or coupons to attract attention to gain customers.


Amazon only allows you to put seven photos on the photo.

  • Choose one main photo.
  • Your product must fill 85% of the frame.
  • Draw detailed properties on the white background and make it more clear. Remember, since your customer is not there at the time, you need to use effective and live photos. There must be photos that make you feel like using the product in real life, and some photos may include technical details or happy customer comments in the picture frame.
  • Let’s not forget that the main thing about selling the product is the benefit and happiness that people will bring to life.
  • If you think the possible negative situation in sales according to the product’s sales course is due to the photo, you can optimize the photo by changing photos or photos and testing a/b.

Bullets Points

The first questions that come to mind when examining a product are:

bullet points
  • Why should I take it?
  • What’s good for me?
  • What will this product add to my life?
  • How is it different from other similar products?
  • Is it worth spending my money on?

When we look at these questions, it can be seen that people shop according to 8 basic human and biological desires:

  • Survival, long life
  • Eating, drinking, and enjoying it
  • Getting rid of something dangerous or frightening
  • Reproduction
  • Comfort in life
  • Being superior to others
  • The goodness of the happiness of family and loved ones
  • Social acceptance (For this, we buy perfume for hundreds of dollars so that it can be accepted in society!).

The truth is, this is the thing. We have to understand the consumer’s eight basic desires, create a marketing strategy with empathy for our audience, and serve our product in a meaningful, qualified manner. To do this, you should type the most important and crucial features of the product in bullet points. The feature, size, use, and durability (waterproof, CE Certified, healthy, and health-free) can be an example.

Detailed Description 

  • The articles should be in HTML format, not side-by-side in paragraphs, but in order for the item to read the item sub-toe and the user can read comfortably without getting bored. If you don’t have HTML information, you can see what you need by searching for free HTML editors from Google or with the free HTML editor – a free HTML converter that you’ll find on amzdatastudio.com. 
  • You should write the product’s features in detail in the description section.
  • In the description section, you should make a keyword list and type these keywords without spamming (without repeating them).
  • In this area, it is forbidden to use the names of competitors and also to pass the names of the rival brand, which is the reason for the suspension.
  • The format must be smooth.
  • The word “because” has always been persuasive, and you should always explain the reasons.
  • It is better to type the word “value” instead of “price”.
  • EBC (Enhanced Brand Content) is also one of Amazon’s features when listing ads.
  • The description part should not exceed a maximum of 2,000 bytes. Let’s not confuse it with character count. You can measure the byte value of this field using an Amazon byte checker. If you pass byte, you are already receiving a red alert in the editor, and you cannot save your content anyway.

Search Terms 

The title can be mottos and every word in the description. Other than that, putting every word that may be relevant is useful, but you should avoid introducing rival names. Using an opponent’s name will result in you being fined, and your rankings will fall hard. It will take a long time to recover from this situation. Acronyms are very important in terms, and you must use them.

how to get search terms

How Do We Get Search Terms?

  • Search suggestions that appear automatically when you start typing in an Amazon search bar.
  • Keywords used in the title of competitors in the top 10 results from keyword searching.
  • The keywords that customers are looking for in Amazon Advertising Reports (Customer Search Terms) are for a little more professionals, not for beginners from scratch if you’re using automated or manual Amazon PPC Ads.
  • Collect all keyword results from the “keywordtools.io,” “merhantwords.com,” “sellics.com,” and “sonar-tool.com” tools in a pool, and eliminate the repeated ones. This will give you a comprehensive list of keywords.
  • Upload this keyword list to the Frankenstein Tool on the “helium10.com” site and give the “Process” command. Tool sifts the words that are double and provides us with a list of them that makes it simple. Download this list to 250 bytes to add it to Search Terms. That’s it!
  • If your product is appealing to (men, women, and children) from Target Audience, you should choose from it.

Platinium Keywords – Other KW

These keywords don’t open to all sellers, and Amazon manually opens them. You can put every word that might be conceivable and relevant. Amazon SEO algorithm is not an essential requirement compared to A9.

Category Selection 

The most accurate category means sales. Find 15 brands that sell that product. It’s all the right category, whatever they choose. If earnings in that category are low, you should try to make a difference. If other companies have chosen different categories, you can try to be in the category of the highest earner or sell your product in a category that lies mostly in your mind.

PPC Keywords (Pay Per Click Keywords)

  • A service that you can use when opening ads on Amazon. He suggests words that will be good to pass in your title.
  • Examines what people are looking for in your product write.
  • PPC ads are divided into two: Auto and Manual. You have to open both.
  • In auto ads, you should add keywords with low Acos to manual ads.

After you apply bid values in PPC ads, you need to check whether ads appear. With continuous manual tracking, you still need to increase manually and lower ad offers and track the page sort position. You can go to Acos rates to increase or decrease ad offers. For example, those with low Acos can raise bid values, lower bid values for high rates of acos, or pause that word. Your ad will take an average of 2-4 days to sit.


Our final item is to get the product back to the buyer.

For this reason, Amazon didn’t stop again; they thought of you and created a shipping service within itself. The best and most reliable of customers and company owners is to use Amazon. This allows you to easily move the products that you want to sell on Amazon and reach the buyer.

Amazon SEO Strategy Recommendations

Key elements of increasing traffic and sales to your Amazon page:

strategy recommendations
  • Qualified keyword research and selection
  • Use paid tools that offer competitor, product, category, and keyword-based numerical data.
  • You can check through MarketHustl if your keywords are indexed on your product.

If you have further questions about why is social media important for SEO, learn thoroughly and improve your brand with SEO.


In our article, we have prepared a guide article about Amazon SERP optimization. SEO and Amazon’s Marketing strategy must be based on a loop algorithm that is constantly updated. You need to read data correctly, rely on numbers, rely on math, and take a rational approach. The LSI (Latent Semantic Indexing) approach, on the other hand, applies to Amazon SEO. The more conscious you make the conscious effort to find possible keywords and phrases that users can search for your product, the more you can be sure you’ll find it worth it.

Frequently Asked Questions About

With Amazon SEO, you can improve your rankings on the website and potentially get more customers. This can help to boost your sales.

Make sure you put all relevant details in your title, putting the product’s name first. To avoid overstuffing your titles, which means you have all your keywords, but it is not appealing to the human eye. Amazon recommends including in your title: Product.

Fulfillment by Amazon is Amazon’s shipping service that packs and ships your order for you. An easy system that helps you with your orders.

Amazon Best Sellers Rank or BSR is a rank given to Amazon products based on the product’s orders compared to other products in the same category within a given amount of time. The Amazon BSR of a product can be found in the product description section.

Yes, Amazon FBA will still be profitable in 2023. It has been profitable for many years now, and Amazon FBA, as a whole, is likely to remain profitable for many years. Today, Amazon has over 12 million products and 300 million users.

Ayşenur Tekin
Ayşenur Tekin

Posts: 143

After graduating from Istanbul Aydin University, English Translation, and Interpreting department, Ayşenur Tekin is interested in writing and editing articles. She started her master's degree in New Media (at IAU) and started to gain knowledge in the fields of digital marketing and SEO. She is cur... Read More
3 Comments on Rank High with Amazon SEO

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  1. Kaiden Gill
    Kaiden Gill

    Excellent blog post on Amazon SEO! You’ve provided some great tips on how to optimize your product listings for maximum visibility. One suggestion I have is to focus on keywords that are specific to your product, as this will help you stand out from the competition.

  2. Maria S.
    Maria S.

    The insights on Amazon SEO are invaluable for sellers looking to stand out. Understanding the A9 algorithm and optimizing listings can significantly increase visibility and sales.

  3. Fred T.
    Fred T.

    This article sheds light on the nuances of Amazon SEO, emphasizing the importance of keyword research, high-quality images, and compelling product descriptions for ranking higher and attracting more customers.