What Is Amazon’s Affiliate Program? How to Join?

Affiliate marketing is a digital marketing strategy that involves a partnership between advertisers and affiliates. Advertisers provide promotional materials to affiliates, who promote the advertisers’ products or services on their platforms. In Amazon’s case, the interaction is between Amazon and its affiliates. When a consumer performs a specific action, such as purchasing, the affiliate earns a commission. This advertising method is usually performance-based. The success of the interaction depends on the efforts of the affiliate; in short, you’ll earn as much as you promote! 

History and Growth of Amazon’s Affiliate Program 

Amazon’s Affiliate Program, or Amazon‘s Associates Program, launched in 1996, allowing website owners and bloggers to earn commissions by promoting Amazon’s products. The program initially sold books, but it evolved to include a wider range of products, expanding opportunities to earn commissions. The program has continually improved, providing advanced tools and features for affiliates, expanding its reach globally, and adapting to changing market dynamics at the beginning of the 2000s. Amazon‘s Affiliate Program has been a crucial part of the company’s growth, benefiting from Amazon’s reliable brand reputation and loyal customer base. 

Understanding Amazon’s Affiliate Program: Amazon Associates 

Amazon Affiliate Program is guided by several basic principles that help affiliates and Amazon maintain a mutually beneficial partnership. Here are some of those basic principles: 

  • Adherence to Policies: The associates must comply with Amazon’s Operating Agreement and Program Policies and not engage in any unethical behavior such as cookie stuffing. 
  • Disclosure: Affiliates must be transparent and disclose their position as an affiliate so that the customers understand that the affiliate might earn a commission if they make a purchase.  
  • Quality Content: Amazon encourages affiliates to create high-quality, useful, and relevant content on their websites or platforms to drive genuine interest in the promoted products. 
  • Product Relevance: Affiliates should ensure they promote products relevant to their target audience and align with the content. Doing the opposite might eradicate trust among the consumers. 
  • Accurate Information: Affiliates must provide accurate product information. Otherwise, the affiliate’s credibility and Amazon’s reputation might be damaged. 
  • User Experience: Affiliates should create a useful and navigable website or platform. Ensuring that visitors have a user-friendly experience can lead to higher conversion rates. 
basic principles of amazons affiliate program
  • Ethical Marketing Practices: Amazon Affiliates should be ethical, not deceptive, or use aggressive advertising methods. This includes avoiding spam or other misleading tactics to boost traffic or sales. 
  • Respecting Trademarks and Intellectual Property: Affiliates should use Amazon’s trademarks and intellectual property only as Amazon’s guidelines permit. 
  • Payment and Reporting Accuracy: Amazon provides affiliates with transparent reporting and accurate payments. Affiliates should verify their earnings and report any miscalculations to Amazon
  • Continuous Learning and Adaptation: Affiliates should stay informed about updates and adapt their strategies as needed since Amazon’s Affiliate Program constantly evolves. 
  • Long-Term Approach: Affiliates should be patient, consistent, and dedicated since building any successful business often takes a long time. 

How Affiliates Earn Commission 

Affiliates in the Amazon Associates Program earn commissions by promoting Amazon products through affiliate links created specifically for them. The affiliate receives a commission when a visitor clicks on one of these links and purchases within a specified timeframe. The commission amount is typically a percentage of the sale price; the percentage varies by the product category, generally between 1%-10%. Payments are usually made monthly and accumulate in their Amazon Associates account. Affiliates can also choose their payment method, order a direct deposit, or receive Amazon gift cards.  

Potential Benefits for Content Creators and Bloggers 

The Amazon Affiliate Program allows bloggers and content creators to earn money by promoting Amazon products. They can build trust by promoting products that align with their content and earn commissions on sales and additional purchases. They can optimize their efforts for maximum results with access to valuable data and analytics. The program is a great way for anyone to earn money through their online presence while keeping their audience engaged. 

Step-by-Step Guide to Joining Amazon Associates 

Here are the detailed steps to joining Amazon associates.

Eligibility Criteria and Pre-requisites

To become an Amazon affiliate through the Amazon Associates Program, you need to check the following criteria; 

  • Have a website, social media account, blog, or app.  
  • Comply with Amazon’s geographic eligibility conditions. 
  • Provide quality and original content. 
  • Disclose your affiliate status. 
  • Have an Amazon.com account.  
  • Be of legal age. 
  • Be prepared to provide tax information. 
  • Comply with Amazon’s program policies.  

Setting Up Your Amazon Affiliate Account 

To set up an Amazon Affiliate account, you can follow these steps; 

amazon associates
  • Visit the Amazon Affiliate website. 
  • Sign in with your Amazon account or create a new one. 
  • Provide account details, including payment preferences. 
  • Verify your identity. 
  • Enter website/app information and a unique Store ID you created. 
  • Describe how you initiate traffic and monetize your promotion efforts. 
  • Submit your application. 
  • Await approval (might take a few days). 
  • Access your affiliate dashboard upon approval. 
  • Generate unique affiliate links. 
  • Start promoting Amazon products to earn commissions while obeying program policies. 

Navigating the Amazon Affiliate Dashboard 

To navigate the Amazon Affiliate dashboard, you can follow these steps: 

  • Log in with your Amazon account. 
  • The “Home Dashboard” displays earnings and recent news. 
  • The “Site Stripe” generates affiliate links. 
  • “Reports” offers a detailed report on your performance. 
  • “Product Linking” creates links and advertisements. 
  • “Tools” provides resources and plugins. 
  • “Help” directs to the Help Center. 
  • Through “Payment” you can view earnings and payments. 
  • Through “Account Settings,” you can update your info. 
  • “Performance Notifications” shows account updates. 

Best Practices for Amazon Affiliates 

Being an Amazon Affiliate can be a lucrative venture if approached strategically. Here are some best practices to help you maximize your success as an Amazon Affiliate.

best practices for amazon affiliates

Picking the Right Products to Promote 

To promote the right products as an Amazon affiliate, you should first know your audience and understand what they are looking for. Also, if you do not want to lose the trust and interest of your consumers, ensure you promote quality and well-reviewed products you believe in; this way, you can generate more relevant traffic and not lose your visitors’ confidence. The commission rates might depend on how popular a product is, so try to promote trending products to maximize your earnings. You can use keyword research or check Amazon’s best-seller list for high-demand products. Try not to rely on a single product. Diversify your options so that you can attract more customers.  

Utilizing Amazon’s Tools and Banners 

You can use SiteStripe to generate and share links on social media easily. You can also use other product linking tools to create customized links and customize banners and ads to match your website’s design. Don’t forget the importance of placing ads strategically near relevant content. This increases your visibility and ensures your website is optimized for displaying ads on all devices. Monitor your performance using Amazon’s tracking tools and try different styles and placements through A/B testing. Make sure to rotate banners to keep your content constantly fresh.  

Maintaining Compliance with Amazon’s Policies 

Maintaining your compliance with Amazon is fairly easy. All you have to do is follow these simple steps. The first thing you have to do is understand Amazon’s policies and disclose your affiliate relationship. Next, provide accurate and up-to-date information, and do not try to do any deceptive tricks. Thirdly, avoid spam and prohibited content and use Amazon’s branding correctly. Fourth, comply with Amazon’s policies, keep your information, such as tax information, accurate, and keep an eye on your affiliate links. Lastly, ensure that you are up-to-date with recent updates. If you follow these steps, there is no reason to think your compliance with Amazon’s policies as an affiliate might be hard to maintain! 

Enhancing Your Affiliate Marketing Strategy 

Enhancing your affiliate marketing strategy involves refining your approach to maximize the effectiveness of your partnerships and drive better results. Here are some tips to help you enhance your affiliate marketing strategy.

Integrating Affiliate Links Authentically 

You can save time and become more efficient by automating affiliate link integration in your content. SiteStripe on Amazon is used to create links directly on product pages. Once you’ve done that, you must update the links regularly, be transparent, and comply with Amazon’s Affiliate Program policies to maintain a successful and ethical affiliate relationship with Amazon.  

Monitoring and Analyzing Your Performance 

Success can sometimes be tricky, but with constant monitoring and analysis of your performance as an affiliate, you are on your way to the top! You can use affiliate program dashboards to track your metrics, such as CTR or conversion rates. You can set performance goals, learn from your competitors, and gather audience feedback for further success. 

Continual Learning and Staying Updated 

You can follow industry blogs, join affiliate networks, take courses, read books, and engage with webinars and podcasts to stay updated. Build network relationships through social media to gain market insights. Experiment with new strategies and stay informed about program changes and recent SEO practices. Continuous learning allows you to remain competitive and become a leader in affiliate marketing


Affiliate marketing is a great way to make money for both the advertiser and the affiliate, and there are plenty of opportunities on the web to get started. If you’re looking for an easy, risk-free way to try your hand at it, consider Amazon’s affiliate program. You can start for free, test out different strategies, and if it works, you can expand your campaigns. So why not give it a try today?

Frequently Asked Questions About

The Amazon Affiliate Program allows you to earn commissions by promoting Amazon products on your website or social media. 

Sign up for the program, provide your data site, get approved, create links, and start promoting products. 

Amazon affiliate commission rates range from 1% to 10%, varying by product category and popularity, and may be higher for high-performing affiliates. 

Gizem Akmanlı

Posts: 206

Jr. SEO Content Editor at Dopinger, Gizem Akmanlı graduated from Literature department. With her interest in content production and editing, she managed a blog for 5 years, then turned to digital marketing and started to develop herself in the field of SEO. She is a supporter of sustainable living... Read More

Be the First to Comment on What Is Amazon’s Affiliate Program? How to Join?

Your email address will not be published. Required fields are marked *

(Total: 20 Average: 5 )

No comments to show.