What Is Ahrefs? (How to Use Its Tools?)

In today’s world, if you want to do business from digital platforms, you will need SEO. There is no doubt about that. So, how do you do SEO? You can hire an SEO specialist to develop a strategy for your business or do it on your own using SEO tools. Ahrefs is one of the most popular SEO tools you can use to build your strategies. Although there are many alternatives, Ahrefs stands out as a backlink checker. Of course, it is not just about checking backlinks; the tool has many other features that will help you do SEO analysis. This Ahrefs blog will give you all the information!

Definition of Ahrefs

Ahrefs offers live links, index, and high-speed index updates, which Ahrefs considers to be the best. Ahrefs also offers many useful tools for SEO. Its five tools are what you need for a good SEO plan. These five tools are Site Explorer, Content Explorer, Keywords Explorer, Rank Checker, and Site Audit. We will cover these tools later in the article. 

Ahrefs has become one of the major players in the world of SEO. It is because you can develop new ideas for link building and content analysis. Using this tool, you can reach various charts and graphs to help you further analyze your SEO plan. 

Ahrefs Pricing

Ahrefs has two different payment plans: monthly and annually. If you purchase annually, you can get 2 months free. There are 4 plans, and you can choose the most proper one. The first plan is the cheapest one as a basic. It is $99 and includes main features like a dashboard, site and keyword explorer, site audit, rank tracker, and alerts. Small businesses or projects can purchase it for hobbies.

ahrefs pricing

The second plan is a standard plan with $199. It is better for SEO experts and in-house marketers. The advanced plan is very similar to the standard plan, but of course, it has more features like more data. It is $199. The most comprehensive and expensive plan is the last one, the Enterprise plan. It is $999, and to subscribe, you have to contact Ahrefs.

How to Use Ahrefs?

When using Ahrefs, you must be informed about the five tools we have mentioned. These tools help you to analyze your website and your competitors’ websites. That is why it comes in very handy, not only in a technical way but in a marketing way as well. Let’s start with the Site Explorer Tool. Ahrefs plugin options are available.

Site Explorer

Site Explorer tool helps you to analyze your website through backlinks. You can also compare your website to your competitors. It is possible to see how many backlinks your site has. This tool compares your business to others regarding backlinks and traffic. Then you can develop better SEO strategies to close the gap between your competitors. 

To use this tool, you must copy any website’s link and paste it on the search bar. When you click the search button, it will bring insights into that website. The first thing you will see is an overview of that website. The overview includes the following:

  • The URL rating (UR), 
  • Domain rating (DR), 
  • Number of backlinks, 
  • Referring domains,
  • Number of organic keywords,
  • Amount of organic traffic the site gets,
  • Traffic value (PPC).

There are two main features of this tool. They are Backlink Profile and Organic Search. Of course, there are other features in the Site Explorer tool. However, these are the ones that offer you a wide range of information. 

ahrefs site explorer

Backlink Profile

You can see new, lost, and broken backlinks in the Backlink Profile section. It facilitates your backlink audit by showing you these links. You can also see the referring domains. It is also possible to see their total number in the overview. 

You can check the backlinks of your competitors from this section. This way, you can see the similar backlinks that your rivals have, and you don’t. Of course, you can analyze the potential backlinks and see whether they are high-authority sites. Backlink checking is very beneficial for its features. You can use the same tool for three different purposes, which is convenient. 

Organic Search

The Organic Search feature lets you see the choices made by your organic visitors. From here, you can see the organic keywords that your visitors used to reach your website. When you view these keywords, you will see their use volume. Since you can use this feature to see your competitors’ keywords, it is possible to shape your content according to them. This part is very useful, especially if you are writing an SEO-friendly article. 

Organic Search is not only about finding keywords. You can also see the following:

  • Top pages,
  • Content gap by using Content Gap Analysis
  • Top subdomains,
  • Competing domains,
  • Competing pages,
  • Top subfolders.

Keywords Explorer

In the Keyword Explorer tool of Ahrefs, you can do research about keywords for your new content. It will help you come up with relevant keyword ideas and traffic evaluations. The tool can suggest you many keywords. It has more than 3 billion keywords in its database, so you can be sure that it can give you lots of suggestions. 

The best part is that you will see the traffic estimations of the keywords that the tool suggested. Keywords Explorer tools can generate keywords for over 100 countries too. This way, it is possible to create localized digital marketing strategies for international companies. 

ahrefs keywords explorer

When you search for a keyword from the toolbar, you can access information such as:

  • Keyword difficulty
  • Search volume
  • Clicks
  • Global volume

You can see all the alternative keywords related to your topic from the keyword ideas by the search volume. It is possible to find questions, too, which is very handy when choosing headlines for articles. 

Under the keyword ideas part, there is the SERP position history for your searched word. You can adjust this graph for a month, six months, or all time. Under the graph, you can see the SERP overview for your searched word as well. In short, this part is quite handy for creating SEO-friendly content. 

Site Audit

When you start your SEO campaign, unfortunately, there is a high chance of some things going wrong. When such problems happen, it might be difficult to overcome these situations. However, Ahrefts offers you the Site Audit tool to track and analyze the common SEO issues of your website. Of course, you can use this tool when you don’t have any problems as well and see your website’s SEO health whenever you want. 

ahrefs site audit

To use this tool, you must add a new project to see your site’s SEO health. You can add multiple projects, and when you do it, you don’t have to add them over and over again. They are saved. The site Audit tool will show you the following:

  • Date of the last crawl,
  • Status,
  • Health score,
  • Crawled URLs,
  • Internal URLs have errors,
  • Scheduled time.
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Another cool feature of the Site Audit tool is that it notifies you when problems arise. It also provides you reports about your site’s health, which would guide fixing the issues. 

Rank Tracker

You can use the Rank Tracker tool to add projects, just like in the Site Audit tool. As you can guess from its name, this tool tracks your Google rankings and informs you about them by providing you with reports. You can get reports daily, weekly, or monthly; it is up to you. 

ahrefs rank tracker

For your SEO strategy, the Rank Tracker tool shows your site’s average position in the SERP and the average traffic you drive to your site. So, how different is Rank Tracker from Site Explorer? In this tool, you are the one who determines the keywords that are important for your business. You can add different countries for monitoring. It is also possible to list your competitors here. When you do all of these, Ahrefs will send you reports according to the data you provide for the tool. 

Of course, your website will not always stay in the same rank. You might lose your ranking over time, yet you don’t need to worry. Ahrefs’ Rank Tracker tool will help you improve your SEO strategies. 

Content Explorer

If you are struggling to find content, you can get the help of the Content Explorer tool to find content related to your purpose. The tool will suggest you the most shared content. It also considers the largest amount of social media shares when doing it. 

ahrefs content explorer

It is a perfect tool for building a content marketing strategy. To use it, enter the topic on the toolbar and click on search. It brings you the list of popular articles according to their SEO factors, such as social shares, organic traffic, and backlinks. 

It is possible to narrow down your search by filtering the content. This way, you can reach the info about more specific content. 


We have covered what Ahrefs is. It is an amazing SEO tool for building or guiding a digital marketing strategy. Ahrefs offers many tools that will come in handy when building backlinks, content, or looking for keywords. If you are in need of an easy-to-use SEO tool, Ahrefs could be your choice.

Frequently Asked Questions About

Ahrefs is an SEO tool that can be used for many things. You can analyze many necessary aspects of SEO, such as backlink analysis, content analysis, competitor analysis, site audit, and many more.

No, but it has a free trial for its tools, such as Backlink Checker and Keyword Generator. Of course, when you pay for Ahrefs, it provides you with many data and features.

Both tools have their own specialties. However, Ahrefs is really good at offering a user-friendly interface and keyword metrics. SEMrush, on the other hand, offers more data in competitor and backlink analysis. 

Ahrefs has its search crawlers. These crawlers collect the data by scanning 24/7 for all information.

Dmitry Gerasimenko is the CEO and founder of Ahrefs.

Ayşenur Tekin

Posts: 126

After graduating from Istanbul Aydin University, English Translation, and Interpreting department, Ayşenur Tekin is interested in writing and editing articles. She started her master's degree in New Media (at IAU) and started to gain knowledge in the fields of digital marketing and SEO. She is cur... Read More

2 Comments on What Is Ahrefs? (How to Use Its Tools?)

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  1. Kira G.
    Kira G.

    Thanks for this thorough overview of Ahrefs! As a new user, I found the breakdown of its features and tools like site audits and backlink analysis incredibly useful. It seems like a powerful asset for any SEO strategy.

  2. Dylan

    Excellent introduction to Ahrefs! I’ve been using it for a while but hadn’t fully explored some of the deeper analytics features you mentioned. This article has motivated me to dive deeper and really leverage everything Ahrefs has to offer for my site’s SEO.