What Are SEO Tools? (+Best Tools to Use)

What Are SEO Tools? (+Best Tools to Use)

In the world of digital marketing, SEO is something inevitable. It doesn’t matter whether you have a small business or a large company; SEO is a must to be successful on the internet. SEO has a lot of features, from finding keywords to competitor analysis, there are hundreds of services. The best way to benefit from SEO is to use an SEO tool that includes as many features as possible. In this article, we are going to answer the question of ‘what are SEO tools‘ and mention some of the best tools that you can use. 

SEO tools help you plan your SEO strategies, and also you can work directly with these tools to make SEO. When choosing a tool, you should know what your strategy is. Identify your purpose first. It is important to know whether you want technical SEO, keyword research, rank tracking, content optimization, backlink analysis, video SEO, or link building. 

There are many kinds of SEO tools with different features. You can use free ones or paid ones; it is up to you. Yet, if you are going to grow your business, free tools can help you in a limited way. We’ll introduce to you both free and paid tools in this article.

What Are the Best SEO Tools?

We are going to touch upon some of the best and most preferred SEO tools from the free rank tracker tools to duplicate content checkers of all time. The majority prefer these tools because their features include many things that make them the best choice for many people and businesses. Here is a list of the best SEO tools.

Ahrefs SEO Tool


Ahrefs is one of the most popular SEO tools. It is the second-largest website crawler on the internet after Google. Ahrefs offers many features. It is possible to make decisions about your website since it shows exactly which part of your website needs development. Here are the features of Ahrefs:

  • Exploring websites,
  • Exploring keywords,
  • Site audit,
  • Rank checking,
  • Exploring content,
  • Domain comparison,
  • Batch analysis,
  • Intersecting links.

You can use its features to analyze your competitors as well. Many people use Ahrefs to do so. It is also a very effective tool to find the best content related to your field. 

The keyword research feature of Ahrefs is very useful because you can do your research by putting the links of your rival websites on the Site Explorer page and then you can see the keywords with their volume and value.¬†You can use the Content Gap Analysis and compare your website with your competitors’. Also, you can highlight your projects and see your Google Search Console data on Ahrefs Dashboard.

SEMRush SEO Tool


SEMrush is an SEO tool that offers an easy-to-use interface and many features. It is one of the most recommended SEO tools, as well. SEMrush offers the Domain vs. Domain analysis feature, which is considered to be one of the most useful features of this tool. 

It is possible to see analytics reports in SEMrush. It offers detailed yet easy-to-understand organic traffic insights. This way, you can get an idea of your website’s search data and traffic. You can also use this feature to compare your website with its rivals. You can compare keywords and domains. 

If you are writing a blog, SEMrush is a great tool to find out the best keywords and use them in your writings. Its ‘SEO Content Table’ feature brings the best alternative keywords related to your search along with the backlinks and the average text length. 

With paid marketing tools of SEMrush, you can analyze your competitors’ advertising strategies on their PPC ads, see the paid keywords and define your Google Shopping rivals.

best seo tools


If you are interested in SEO and digital marketing, you have probably heard of Moz before. It is one of the most up-to-date SEO tools. 

Moz offers many features as well. There are features such as keyword research, link research, web explorer, on-page grader, on-demand crawl, campaign tracker, and local market analytics. Moz keeps developing itself. The local market analytics feature is a pretty good option for this software. Nowadays, Moz offers a new feature called ‘Rank Checker’ as well. 

Like Ahrefs, you can find detailed insights about your website and see the parts you need to improve. It will also tell you where to use your keywords on your web pages. This is a pretty useful feature, especially if you are focused on content marketing. 

Moz also offers a chat portal, which you can ask for help if you are having trouble with something. Their quick responses surprised the users, and many people recommend it. 

Google Analytics Dashboard

Google Analytics

Now let’s see what Google products have to offer for SEO services. Google Analytics is all about giving you the information you need, as you can guess from its name. It is not a tool that you can use actively on your works such as Moz. However, when you link Google Analytics to your website, it gives you all the information related to it. It offers:

  • Statistics about users.
  • Statistics about your goals.
  • List of your best selling products (and your profits)
  • The performance of your Google Ads.

Of course, it goes deep down in every information. Also, you can customize the reports it shows you and easily see the results of your most important goals. 

You can view reports regarding your visitors’ demographic information. Also, you can view the conversion rate, and bounce rate. Moreover, you can connect Google Ads and Google Search Console and follow any progress in one place.

Google Analytics is a great tool for every website, but it is especially very effective for e-commerce sites. You can read our article about Google Analytics for further information.

google search console

Google Search Console

Formerly known as Google Webmasters Tool, Google Search Console is a tool that offers to monitor your website’s presence on Google search engine results pages (SERPs.) It also offers reports related to this information. With Google Search Console, you can see how Google and its users view your website. It is also possible to optimize your website for better performance. 

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Google Search Console is a search-engine-oriented tool so it gives you information about your content and your website’s clicks, ranking and impressions. The tool sends you email alerts when it identifies any issues. Thanks to Google Search Console, you can improve your website’s mobile usability as well.

Using this tool is quite easy. It is not even necessary to register for using it, and it is completely free. You just need to verify your website by adding a code. You can find more detailed information about Google Search Console in our article about it. 

dopinger seo checker

Dopinger SEO Checker

SEO analysis is the biggest determinant factor of your website’s success. Dopinger SEO Checker is a free tool that analyzes your website’s overall performance and gives feedback on how to optimize your SEO strategy.

Dopinger SEO Checker checks your website’s mobile adaptability, social media presence, and search engine performance. It warns you about any issues and creates a complete report regarding your website performance. It’s completely free and any business owner or a blog poster can benefit from this tool.

dopinger rank checker

Rank Checker Tool

The goal of every website owner is to rank high on search engines. After you’ve created your SEO strategy, it’s extremely crucial to follow the updates. Dopinger Rank Checker comes in handy in this matter. You can see the rank of your page in search engine results with this rank checker tool.

With Dopinger Rank Checker, you can see the keyword distributions on every page. You can get monthly, weekly, or even daily reports regarding the keyword rankings. You won’t need to worry about your website’s ranking if you make this tool your reference guide.

competitor analysis tool

Free Competitor Analysis Tool

Knowing what your competitors are planning for their websites is highly crucial. By analyzing your competitors, you can create a new SEO strategy for your website. Are they using different combinations of keywords? Or, do they have a specific schedule? You can find out about all of these by using the Dopinger Competitor Analysis tool.

website speed test

Dopinger Website Speed Test

If visitors see that a website is loading slowly, they’re likely to leave that page. So, website speed is part of the SEO strategy. Especially on mobile devices, website loading time is very important. To check this, you need to use a website speed test. With Dopinger Speed Test, you can measure your website speed for free. You can specify the errors, then fix and improve your website.


We have covered the answer to the question; what are SEO tools? If you are starting to shape your website with SEO, you need to know what SEO tools are and how to use them. SEO tools help you to create a strategy for your optimization. We have mentioned some of the best SEO tools that you can use to grow your business. If you want to receive professional help with how to plan an SEO strategy, check our website.

Frequently Asked Questions

SEO is an acronym that stands for Search Engine Optimization. It is used for making your website rank higher in SERPs, and get more organic traffic. The aim of SEO is to do all these without paid advertisements and offer the best user experience to visitors. For more information, you can read our article that explains what SEO is.

There is no exact answer to this because the prices will vary according to the service you get. You can visit our website to find out more about SEO prices.

No, Google does not charge you for SEO. If you use their SEO tools, you might go for the paid services. Yet, you only pay for the service you get from these tools. If you use other tools such as Ahrefs or SEMRush, you don’t have to pay anything to Google.

It’s very important to do competitor analysis when you’re trying to rank high on Google. Use free competitor analysis tools to compare your website strategy with your competitors’.

Nowadays, people mostly use their mobiles to search for something on Google. So, having a mobile-compatible website enables you to reach more people and rank higher on search engines.

Diego Manson

Posts: 217

My name is Diego Manson, or as people call me, Seodiego. I'm an SEO enthusiast and blogger. Because of my interest in the internet, I wanted to make it a better place for myself. That's why I'm into SEO. I try to share all I know and learn with everyone to help people improve their online skills.

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