SEO

What Is LinkedIn? A Brief But Definitive Guide

What Is LinkedIn? A Brief But Definitive Guide

After finishing a work experience, you are now looking for a new job. In this regard; some more experienced friends of the web have advised you to join LinkedIn to register your curriculum vitae (CV) online. However, you have some doubts about the effectiveness of this tool. Mainly because you don’t know very well what LinkedIn is and how it works. If so and you got caught with this description of ours, then you don’t need to worry. We can explain in detail what LinkedIn is and its main features. It is a social network dedicated to the world of work through which you can make the most of your […]

What Are Bumper Ads? (& Tips for Creating the Best)

What Are Bumper Ads? (& Tips for Creating the Best)

Advertising, in any format, continues to evolve. The latest trend is Bumper Ads, short videos reminiscent of Snapchat and Vine. These little clips may fit your strategies, but how can you create the best Bumper Ads? This innovative form of advertising is a big challenge for creatives. Discover everything this resource can offer you and the secrets that will make you stand out. What Are Bumper Ads? A Bumper ad is a 6-second video advertisement that can’t be skipped by the user. They are played during, before, or after the videos that the user wants to see on YouTube. They can also be on web pages and applications on the […]

Video Marketing: Content Strategy Guide for YouTube

Video Marketing: Content Strategy Guide for YouTube

In this post, we study YouTube’s recommended video marketing strategy and how you need to distribute it. Video marketing is the right choice. How often have you heard that it is now essential to make videos to create an online presence? Those who say this are right: it’s true, the videos give crazy results. But, contrary to what some would like you to think, it can be a little more complicated than expected. The thing is before you start recording videos, you need to know what to do in detail. You cannot proceed in the dark. What you need is a path to learn how to create marketing videos. In […]

What Are Topic Clusters & How Do They Improve SEO?

What Are Topic Clusters & How Do They Improve SEO?

Wondering what topic clusters are and what are they for? Major search engines like Google are constantly changing their algorithm to favor this type of content. And as a result, SEO professionals are exploring new ways to tie content to a theme-based model—the new evolution of SEO. As you browse the web, many companies are quietly setting up their sites in the background. This is due to great competition. It tries to get better results on search engines. And in this sense, SEO practices have evolved, and content-based models have been born. “What are topic clusters” is one of the most frequently asked questions of the moment. And to introduce […]

What Is Keyword Stuffing? (&What’s Its Context of Use)

What Is Keyword Stuffing? (&What’s Its Context of Use)

Keyword stuffing is an expression used in the world of the web (and related to SEO). It expresses the use of improperly correct techniques that aim to improve a site’s search engine ranking. Imagine that the page on which you carry out keyword stuffing is like a stuffed chicken; instead of having a nice delicious filling, we find a bunch of keywords (even long-tail) repeated over and over! What Is Keyword Stuffing? Keyword stuffing is the over-repetition of a keyword within a web document. It occurs when you try to optimize the page through the keyword density. This particular technique, therefore, consists in making a page heavier by writing lists […]

The Worst Link Building Techniques (List)

The Worst Link Building Techniques (List)

Google is evolving, but can the same be said of the Link building market?  Link building is often seen as the cure for all ills. Well, you won’t believe it, but for many; link building is still today in all respects similar to “very powerful” home remedies. So let’s start by clearly saying that this is not the case. If your site does not generate 90% traffic, it is not because it lacks links but because it cannot meet the quality criteria required for specific SERP queries. Key Questions To Ask Yourself Before thinking about the links, you should ask yourself if you have done what is necessary to communicate […]

Anchor Text: Shedding Some Light on What Is It

Anchor Text: Shedding Some Light on What Is It

The term anchor text refers to a portion of text on a page, linked to another resource (internal or external to the site). To make it simple, they are those words contained in the famous blue underlined links. These are present in all web pages; and whose click will have the effect of redirecting you to another page. Both within the same site where you publish the HTML anchor, and outside. But why did we decide to talk about it? What importance can the anchor link play on your site? Why should you focus particular effort on correctly interpreting the meaning of anchoring? Let’s go in order! HTML Anchor: Google’s […]

What Is International SEO? (& How to Make It Effective)

What Is International SEO? (& How to Make It Effective)

International SEO is a process that allows you to attract (increasingly qualified) traffic to your website. And consequently, increase the recognition and positioning of your brand to generate qualified leads from search engines from different countries in the world. Suppose the architects, designers, or contract professionals who visit your website speak multiple languages and come from multiple countries. In that case, it is appropriate to make some changes to your website to offer them a better and personalized experience by intercepting their searches with international SEO activity. It’s like geotargeting, except you optimize your website for different countries and different languages. How to Make Your Website International? In order to […]

White Hat SEO Link Building: The Techniques

White Hat SEO Link Building: The Techniques

White Hat link building is the set of techniques and tactics aimed at obtaining quality links, in full compliance with Google’s guidelines. We’re going to explain to you what White Hat link building SEO techniques consist of; and how to make the most of them to improve your site’s ranking on Google. The world of SEO can make you wear hats in different colors. If you search online for the word SEO, you may come across results related to the terms White, Gray, and Black Hat. Understanding the difference between these colors is essential to implement SEO link building techniques. So that you can position yourself among the top Google […]

5 Ways to Increase Social Shares and Grow Leads

5 Ways to Increase Social Shares and Grow Leads

Sharing content on blogs and social networks is today a fundamental opportunity to make your brand known and grow. Having a high number of shares is much more important than having many people following your channels. And it is the first parameter to be taken into consideration to evaluate whether what is published is interesting and involving. If your shares are scarce, don’t worry, we will give you 5 ideas to rethink your content and make it irresistible to share. Where Are the Shares Born? The first answer that comes to mind is social media. And the facts confirm Facebook creates about 31% of shares, plus 10% generated by the […]

SEO

SEO stands for search engine optimization. It is one of the most important things to be successful in the digital world, maybe the most important. To understand SEO, you need to understand how search engines work and what is their algorithm.

Getting good services in this manner is pretty important for both small businesses and large companies. It doesn’t matter what kind of business you do, if you want to have a name for yourself, you must have an SEO strategy for your business.

Thankfully, there are a lot of SEO tools and professional teams and experts to help you with this process, Yet, if you want to develop your own strategies, read our articles to guide you through some of the crucial points of SEO. This way you can develop your skills and knowledge and become an expert yourself.

If you are already in the SEO business, some of our articles can help you with your strategies. We will touch upon some of the tools and how they work, how to improve your work by following some of the key points that are crucial in digital marketing.

You can also learn some of the basic points in digital marketing that will help you with your business strategy in digital media and the internet. There are lots of people who developed themselves to become a professional and there is nothing holding you back from becoming one of them as well.

We are helping you through your journey to become an expert. So take a look at our articles and start developing yourself.