Paid Marketing

Google Ads Match Types and Their Descriptions

Google Ads Match Types and Their Descriptions

Google Ads has match types to determine your target audience. These five types of matches are determined according to the company's decision. Let' see them! https://www.youtube.com/watch?v=f-sHpwIdmus Broad Match  Broad match type is a very comprehensive match type. When you choose i...

What Is Google Ads Quality Score? (& Improving It)

What Is Google Ads Quality Score? (& Improving It)

In Google Ads advertising campaigns, usually focus all efforts on the initial configuration: building campaign structures, ad sets, searching for keywords, designing original ad creatives, or even making negative words that do not want to trigger your ads. There is a Google Ads Quality Score for mea...

How to Improve SEO with Google Ads

How to Improve SEO with Google Ads

Throughout digital marketing, SEO and SEM are usually operated by two separate teams – or at least two specific experts. Although intended to operate in parallel, these two fields sometimes neglect to understand that SEO impacts SEM and vice versa. All teams exist in their vacuums, and the silos rar...

Paid Marketing

What Is Paid Marketing?

Paid marketing is one of the fastest ways for potential customers to discover your brand and products. By purchasing ads, you specifically target your audience and won’t expect them to reach you organically. You will often encounter paid ads on search engine results pages and social media channels. When creating ads, you choose a specific channel, such as Google Ads or Facebook. Next, you identify your target customer base. You can select criteria from location, search terms, interest, demographics, previous purchases, and other pages visited.

Google Ads and Facebook are both cost-per-click advertising platforms. That is, you only pay when someone clicks on your ad. You set a budget and the ad continues until that budget runs out. In our paid ads blog category, Dopinger experts have brought together their articles for you.

For many companies, paid marketing has the highest return on investment. So they get their money’s return best with the paid advertising. A company earns an average of two dollars in revenue for every dollar it spends on advertising. Local companies in particular see a high return on investment.

How Do You Hit Goals with Paid Marketing?

Your goal influences many of your decisions throughout your paid advertising campaign. You can increase the efficiency of your campaign by setting a custom goal. There are four common goals in paid advertising. These; selling products directly from advertising, developing demographics, growing customer base and becoming a trusted expert.

In this category prepared by Dopinger’s expert staff, you can access all kinds of information about paid advertising and more. If you want to start paid advertising today and grow your site and business, you can read our articles. You can find both beginner and advanced articles in our category. To sum up, if you are wondering how to become a paid marketing specialist, all the answers you are looking for are here.