Yandex Zen is a relatively new recommendation service for posting and reading articles. The feed of each user is formed depending on what he reads, what he likes, and comments. The wide audience and convenient display of the feed make it an exciting marketing tool that makes it possible to promote, create content on topics relevant to the target audience.
The service feed is displayed on the Yandex search engine’s main page if you scroll down a little or in the Yandex Browser. You can go to it directly at the URL zen.yandex.com, where you can also log into your account. The recommendation tape works as follows:
- Yandex’s algorithms analyze every user action, the results of their searches on the Internet, the pages they visit – it’s not a secret to anyone,
- Based on what a person is looking for, the Zen feed shows them publications on a specific topic,
- Then the algorithm learns depending on the actions of users and their reactions to a particular topic.
For authors, Yandex Zen works similarly: after publication, the service analyzes the article’s subject, tags it, and starts recommending it to users with similar interests.
How Does it Work?
There are two sides to the platform: authors and readers. Authors are anyone with a channel: brands, media, online magazines, bloggers, aspiring writers. Readers are Internet users who enter the service and watch publications. Zen connects authors and readers, recommending them to each other according to their interests. For example, housewives – culinary recipes, he shows car enthusiasts articles about car repairs.
The authors have no way to influence the robot: they create high-quality materials and watch the impression counter spinning.
How to Connect Site to Zen
- Channel: You must have a channel that has passed the monetization threshold. This is a prerequisite.” For the site to become a source of “Zen,” the number of unique visitors per day must be at least 10,000 people. The site is over a month old. Publications must be relatively fresh.
- RSS Feed: To connect your site, create a specially marked up RSS feed. The easiest way to do this is if the WordPress CMS manages your site. For WP, download and activate the RSS for the Yandex Zen plugin. Go to the plugin settings and leave all the items filled in by default, except for the column “Subject of posts by default.”
- Save: Click “Save Settings”. Everything, the feed is available at: http: //www.my_site/feed/zen/ The feed and the channel are combined through Yandex.Webmaster. Log in to the service using the same username where your channel has a registration. Enter the site address and confirm that you have the rights to it in any way possible. Return to Zen, open the menu, insert the RSS feed address, and click the Check button, after which your application will be sent for moderation.
- Response: Moderation takes from three days to several weeks. After it, you will receive a response letter from Zen, and your feed will appear at https://zen.yandex.ru/your_site.ru (see, for example, https://zen.yandex.ru/texterra.ru ). You cannot go to the feed – it’s just a showcase display of where all your publications are.
What Do the Icons Mean in Yandex Zen?
A typical post includes three types of icon icons.
- Open book – shows the number of readings. The exact time can be seen inside the article. If this figure is less than 40 seconds, the article will not be able to monetize.
- Target – an indicator of reach, that is, the number of impressions in the Zen feed.
- Chat icon – The number of comments that users have left.
There are three more service icons that are not related to interaction with the material:
- A blue circle with a wave is a new article or edits to an old material that Yandex is reviewing Zen algorithms.
- The blue circle with a pencil – edits were made to the article that was not published in the blog on Yandex. You need to click the “Publish” button.
- Red crossed out a circle – the article is blocked and not approved for publication. This means that the rules of Yandex.
Advantages and Disadvantages of Yandex.Zen
Each system that allows its users to make money has a specific set of pros and cons. You should know about them in advance before you start your channel.
Yandex.Zen Advantages
- Creating a channel does not require any expenses; you do not need to invest in advertising and promotion either.
- With proper efforts, monetization will open in a week. Even old articles can bring constant income.
- The technical support service is fast and efficient.
Disadvantages of Yandex.Zen
- It can be challenging to estimate how this or that post will go. Even if you think this post is a good one, chances are it won’t get many reads.
- There is a possibility of getting a minus in karma, and this will negatively affect the statistics.
- Large media channels have priority in the search results. It is useless to fight for statistics with them.
Yandex Zen in Short
Today “Yandex.Zen” is an internet service that allows any author to freely publish content, earn money, and even bring readers themselves. Lastly, to give you an idea about how Yandex is next to Google, here is a guide on Google and its bias.
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