In today’s digital age, having a strong online presence is vital for businesses to succeed. A key factor determining a website’s success is its ranking in Google search results. Google uses complex algorithms to decide which websites appear at the top of the search results for specific keywords. Therefore, businesses must understand how to optimize their website’s ranking in Google search results by using relevant and effective keywords. In this article, we’ll explore the importance of Google rankings and keywords and provide tools that allow you to check your rankings on Google.
What Is The Importance Of Website Ranking on Google?
The position of a keyword in search engine results pages (SERPs) plays a vital role in SEO and your online visibility. We want to list the five primary reasons why keyword positions are essential.
Regarding search engine results, being in the top positions is crucial for your visibility and click-through rates. Websites that rank highly in search engine results have a greater chance of being seen by users and attracting clicks to their pages. The top three positions are particularly valuable as they tend to receive the highest click-through rates.
When a website ranks highly in search engine results, it tends to be perceived as more credible and trustworthy by users. This can contribute to building your website’s reputation as an authoritative source within your sector.
More Website Traffic
Higher visibility in search engines can result in more traffic directed to your website. As the amount of traffic to your site increases, so do the opportunities for turning those visitors into actual customers. The higher a website appears in search results, the more likely it is to receive traffic from interested users.
Google ranking higher for a specific keyword can significantly increase your chances of drawing in visitors actively seeking your products or services. You can increase your chances of attracting customers and gaining a larger market share by outranking your competitors.
Increased Brand Awareness
By appearing at the top of search results for a particular keyword, your website becomes more visible to potential customers interested in that keyword. This helps establish your brand as an authority in your industry and increase overall awareness of your products/services.
How Do I Check a Website’s Google Ranking?
Once we’ve understood the significance of keyword rankings on Google, a new and critical question arises: “How can you check your Google rankings?” You can use various methods, like SEO tools, to detect your website ranks on Google. All these methods have one common point: They allow you to determine your website’s position in search results for those keywords. Well, here are the well-known keyword rank checkers!
Manually Analyze What’s in Google’s Search Results
Performing a manual search on Google is the simplest way to determine the keywords for which your website is ranking. To do so, type the name of your website or a specific page on your website into Google’s search bar. You rank for that keyword if your website appears on the search results page. After that, evaluate the search results and identify the keywords in your website’s page titles and descriptions. Finally, click on the search results that match your website’s content and examine the text for relevant keywords in the headings, subheadings, and body.
Keep in mind that checking your Google rankings manually can be time-consuming, especially if you want to check your rankings for multiple keywords or phrases.
Google Search Console
Search Console is a well-known Google keywords position checker. This tool is an easy and effective tool that you can use for your keyword research. Search Console provides dozens of features, from discovering the keywords your website ranks for to identifying new keyword opportunities.
As we mentioned above, Search Console helps you determine the Google rankings of specific keywords for your website. Since Google is responsible for collecting the data, using Search Console is the most accurate method. So, here are the steps you can follow to check your keywords positions on Google.
- Log in to your Google account and go to Google Search Console.
- Choose a property (website) that you want to analyze. If you don’t add your website, add your URL to the corresponding area. You’ll be prompted to confirm the ownership of your website. This can be achieved through various methods, including:
Inserting HTML code into the < head > section of your website,
Verifying the website using your Google Analytics account,
Uploading an HTML file to the root domain
- Navigate to the Search Performance Report once your website has been added. The report can give you a better understanding of the keywords driving traffic to your website from Google search results.
- To access your Search Performance Report, click on the Performance option in the main navigation menu of your Google Search Console dashboard.
- On the Performance page, a graph will provide your website’s clicks, impressions, CTR, average position performance, and Google rankings.
- Quickly scroll down to the Queries section to see the keywords for which your website ranks. This section displays your website’s most popular search terms, along with their corresponding click, impression, CTR, and average position metrics.
SERPWatcher is a well-known third-party search engine ranking tool. This paid tool helps you track your website’s ranking and your competitors’ Google rankings.
SERPWatcher assists users in finding and analyzing relevant keywords by displaying search volume, competition level, and current rankings for specific keywords. By monitoring and analyzing the ranking of users’ and competitors’ websites for particular keywords, SERPWatcher also provides frequent updates and valuable insights. Furthermore, the tool facilitates tracking of website ranking across various search engines and geographic locations. This is because it can accommodate multiple search engines and locations. This feature enables users to monitor their website’s performance and Google rankings in different regions and search engines, aiding them in developing a comprehensive SEO strategy.
Pricing: SERPWatcher offers three different subscription packages to select from.
- Basic: $49 per month
- Premium: $69 per month
- Agency: $129 per month
Each package is designed with specific features and benefits to cater to users’ varying needs and budget constraints. If you’re undecided, try a ten-day free trial to monitor up to ten keywords.
Of course, Ahrefs is a top-notch tool for examining Google rankings, offering precision and location-specificity. Ahrefs provides a diverse set of features for keyword research, including keyword difficulty analysis, suggestions, and search volume data. Additionally, it allows you to track your website’s ranking for a particular keyword and analyze its performance compared to competitors. So, you will be able to optimize your website’s overall SEO strategy.
Pricing: Users can choose from three subscription packages offered by Ahrefs.
- Lite: starts at $99 per month
- Standard: starts at $199 per month
- Advanced: starts at $399 per month
- Enterprise: starts at $999 per month
Unfortunately, Ahrefs does not provide a free plan for its keyword rankings checker. However, it offers a 7-day trial for the Lite or Standard plan by paying $7. This allows you to test the features and determine whether the tool is suitable for your needs before committing to a subscription plan.
Moz Rank Checker
This tool lets you track the Google ranking of not only your website but also your competitors’ websites for specific keywords in any search engine. Moz Rank Checker provides regular updates on keyword rankings and offers insights on how to improve them. It provides a range of features, from keyword difficulty analysis to search volume data. Moreover, the tool helps you determine how your competitors are rankings for your most important keywords on Google, Yahoo, or Bing. Among its impressive features, Moz stands out for providing keyword volume data with over 95% accuracy.
Pricing: Four plans are available on Moz, including:
- Standard: $99 per month
- Medium: $179 per month
- Large: $299 per month
- Premium: $599 per month
Paying for annual subscription results in around a 20% discount. Besides, The Moz Pro Medium offers a 30-day free trial with full access to all features.
SEMrush Keyword Generator offers a number of features for keyword research, including the ability to perform in-depth keyword research and generate new keyword ideas. You can also monitor your website’s Google rankings for specific terms or phrases and analyze your competitors’ keyword strategies. The tool enables you to research keywords within specific thematic subgroups while excluding irrelevant groups from their search.
Rich Snippets: Ultimate Guide
Rich snippets have transformed how search results appear on major search engines, especially Google. This Rich Snippets Guide aims to provide a compre...
No-Index Tag: Ultimate Guide
A No-Index Tag is a directive HTML meta tag that informs search engines about the fact that the link of websites with a no-index tag can not be follow...
Pricing: SEMrush offers three different subscription packages for its users.
- Pro: $199,95 per month
- Guru: $299,95 per month
- Business: $499,95 per month
Dopinger’s Rank Checker
Dopinger offers a range of practical free tools that you can use to get your website to rank higher in search engines. The Rank Checker tool allows you to check in which positions your website is listed for a particular keyword. In this way, you can track your ranking in search engines and adjust your SEO strategies accordingly. The Rank Tracker tool regularly monitors your website’s ranking in keywords and provides you with up-to-date reports. Thus, you can track your competitors’ movements, analyze their ranking trends, and take the necessary steps to optimize your SEO efforts. Dopinger’s Rank Checker and Rank Tracker tools are powerful helpers to increase your website’s visibility in search engines and increase organic traffic.
Pricing: Dopinger’s SEO tools are completely free to use!
How to Find a Keyword for Your Website
Using the right keywords for your website is essential to your overall SEO strategy. However, there is no exact answer to “Which keywords should I use for my SEO strategy?” The choice of keywords for your website can vary depending on your business type and industry. Different methodologies may be needed to identify the most effective keywords for various industries. We hope the following steps will help you find the right keywords for your industry.
Create a List of Keyword Ideas
The easiest and quickest way is to make a list of relevant terms for your business. These can be general or specific seed keywords that users might use to search for information on your topic. After that, you can expand your list with related terms. For instance, if your seed keyword is “shoes,” related phrases can include “running shoes” or “women’s sneakers.”
Google Keyword Planner
Google’s Keyword Planner is a free tool that helps you to find relevant keywords and estimate their search volume, potential traffic, and competition level. So, all you need is a Google Ads account to access Google Keyword Planner. The tool helps you discover new keyword opportunities or see the volume of the existing keywords you rank for.
Trends is another valuable Google ranking tool that shows you the popularity of search queries over time. Besides, the tool helps you compare the search volume of different topics or keywords. So, you can easily and quickly analyze the data showing trends and users’ search behaviors.
Use Keyword Research Tools
Almost all free SEO tools provide a range of services, including keyword research. These tools allow you to come up with new and effective keyword ideas based on the volume history. At this point, numerous keyword search tools are available on the web – such as Ahrefs, Moz, SEMrush, KWFinder, Dopinger, and QuestionDB.
Our Final Thoughts on Google Rankings
In conclusion, having a strong website ranking on Google is crucial for businesses to succeed in today’s digital landscape. A higher ranking can increase visibility, credibility, website traffic, and a better chance of beating out competitors. So, various tools are available to monitor your website’s ranking on Google, including Google Search Console and third-party software like Ahrefs. Additionally, selecting relevant and effective keywords is vital to optimizing your website’s Google rankings in search results. By conducting thorough research and implementing best practices for keyword selection, businesses can improve their website’s search engine ranking and achieve tremendous success online.