Articles About SEO

How to Write SEO Friendly Alt-Text For Your Images?

How to Write SEO Friendly Alt-Text For Your Images?

One of the most important things for SEO is content. But when you say content, everyone usually has text in mind. Wrong! All visuals contained in a web page such as all menus, videos, banners consisting of text or SEO Images… They are all elements contained in the content that needs to be adapted to SEO. Especially for the site to be above in organic search results, it is necessary to make different SEO applications for page items other than text. It is because Google and other search engines can only detect texts. Which tells you the most important thing we have to do to achieve the goal. What needs […]

What Is PPC? (Pay-Per-Click Advertising)

What Is PPC? (Pay-Per-Click Advertising)

With the developing technology and digitalization, advertisement changed itself. Nowadays, there are many sources for advertisement. The internet is one of them. However, PPC does not cover all of the internet ads. It is the type of advertisement that takes place on the search engines. That makes PPC one of the interesting aspects of digital marketing and SEO professionals. Yet, PPC is not actually SEO. So what is PPC? What makes it different than SEO? PPC stands for pay per click. It is an ad type that is shown on the search engine results pages (SERPs.) What makes it different than SEO is that it is paid advertising, as you […]

Why Is SEO Important in Digital Marketing?

Why Is SEO Important in Digital Marketing?

Search Engine Optimization (SEO) has become a crucial tool for digital marketing. And if done correctly, it allows your web site’s ranking to improve and appear on the first page of search results. SEO is significant for making your website more visible, and that means more traffic and more opportunities to convert visitors into possible customers. It is also an essential tool in digital marketing. For businesses to succeed in digital marketing, there must be SEO tactics in their digital marketing strategies. But how can we combine digital marketing with SEO? What are the strategies for digital marketing compatible with SEO? We will take a closer look at how SEO […]

How Do Search Engines Work? (Everything You Need to Know)

How Do Search Engines Work? (Everything You Need to Know)

Search engines are our modern-day encyclopedias, our answer machines. They continue to amaze us by evolving and progressing every day. They are our windows to the internet: discovering, ranking, and categorizing billions of webpages according to the search query. Search engines operate advanced algorithms that make decisions on the quality and relevancy of any page. How search engines work, however, is a beautiful but complex process. As a website owner, you will want to appear on the first page of search results. In order to be visible, your content needs to be visible and easy to identify to search engines. But how are we supposed to know what the search […]

What Is Ahrefs? (How to Use Its Tools?)

What Is Ahrefs? (How to Use Its Tools?)

In today’s world, if you want to do business from digital platforms, you are going to need SEO. There is no doubt about that. So, how do you do SEO? You can hire an SEO specialist to come up with a strategy for your business, or you can do it on your own, by using SEO tools. Ahrefs is one of the most popular SEO tools that you can use to build your strategies. Although there are many alternatives, Ahrefs stands out as a backlink checker. Of course, it is not just about checking backlinks; there are many other features of the tool, that will help you do SEO analysis.  […]

How to Create Instagram Ads?—An In-Depth Guide

How to Create Instagram Ads?—An In-Depth Guide

Instagram is, without suspicion, the most used digital and social media platform on the planet today. It has become a massive part of our lives as we post photos, videos, and stories to express our feelings and ideas. Meanwhile, it has grown to be a profitable and eligible market for business owners and brands to advertise on. As of June 2018, Instagram has reached the 1 billion monthly active user milestone, which is a considerable development for digital marketing. Therefore, Instagram Ads gets to be the one of the most prominent tools for digital marketing. Because of Instagram’s success and its ability to reach large masses, advertising on Instagram has […]

How to Use SEMrush? (Guide to Its Features)

How to Use SEMrush? (Guide to Its Features)

If you want your website to be successful on the search engines, you start to look for SEO tools. It is possible that you will encounter SEMrush among the tools you are looking for. SEMrush is one of the most popular SEO tools that you can use for analyzing your and your rivals’ businesses. Being successful in SEO strategies is important. Your website can be very well designed and of high quality. However, none of it matters without a promotion. You can promote your website using SEO tools. That is why we are going to mention how to use SEMrush, one of the most popular SEO tools on the market.  […]

What Is Alexa?

What Is Alexa?

Alexa Internet, mostly known as Alexa, is Amazon’s web traffic analysis company. Its toolbar receives data on Internet browsing habits and forwards them to the Alexa website, where it collects and analyzes the data. According to Alexa’s website, it produces web traffic analysis, global rankings, and SEO information for over 30 million websites. Alexa and its tools are available for everyone seeking ways to improve their businesses and get measurable results. But what can Alexa do and how business or website owners can utilize Alexa ranking to help develop their businesses? Continue reading our article to learn and understand Alexa and its features. What Can Alexa Do? Alexa also offers […]

What Is Google AMP? (Briefly Explained)

What Is Google AMP? (Briefly Explained)

As we know, the world is in the digital age, and it keeps developing. If you have a business and you’re not using the internet, you don’t stand a chance for a long time. Becoming digital is the key to success in any work. Yet, there is something even more important, becoming mobile-friendly. It is a fact that most of the internet users use their mobile to reach websites. The number of mobile internet users is rising day by day. If you don’t make your website mobile-friendly, it wouldn’t look very professional when someone visits your website through a mobile phone. That is why we are going to explain what […]

How to Get Quality Backlinks for Your Website?

How to Get Quality Backlinks for Your Website?

If you want your website to be SEO-friendly, getting high-quality backlinks is a must. There are several factors that affect SEO, and one of the most important factors is getting backlinks. It is pretty important because having quality backlinks is a ranking factor for Google. Backlinks are the links that connect a website to another. You can think of it as a referral to other websites. It is sort of like the connections you have in your business life. The more you have them, the better you are in the eyes of the search engine. That is why we are going to explain how to get quality backlinks.  Of course, […]