Articles About SEO

What Is Shopify SEO: A Complete Guide

What Is Shopify SEO: A Complete Guide

Shopify, one of the most famous e-commerce solutions in the world, whose platform is full of features, comes with attractive ready-made templates and offers its users an easy way to sell products online, both material and digital. However, it is one thing to use Shopify to create a nice and well-structured site; another is to optimize it for search engines. Let’s find out the SEO features of the platform and some tips to increase visibility on Google. Invest in a Market Analysis for Shopify The best way to increase the organic traffic of your Shopify e-commerce is to make sure that you have established the categories, sub-categories, and other pages […]

Etsy SEO Tips to Improve Product Visibility

Etsy SEO Tips to Improve Product Visibility

Are you not getting visibility on Etsy? Do you have trouble getting your products to reach the right purchasers? So it’s time to boost up your Etsy SEO and beef your listings up. To be able to sell in Etsy, your customers must first reach you. You can also do this with advertising methods, but first of all, it should be accessible organically; that is, you should make your shop and products visible during searches in Etsy. In this article, we will talk about the visibility in Etsy searches, which is one of the important issues for those selling through Etsy. By understanding how Etsy’s search engine works, you can […]

What Is a Subdomain? – A Simple Guide

What Is a Subdomain? – A Simple Guide

When activating a hosting plan or registering a domain name, most providers also offer a subdomain purchase. But what exactly is it, and above all when it is important to activate it? What Is a Subdomain? We start from the official definition provided by ICANN (Internet Corporation for Assigned Names and Numbers); a subdomain is a domain that resides within another domain. To better understand the concept; you must think that each domain name is composed of a top-level domain; the extension (for example .co, .com, .org, and so on), a second-level domain, or the real name site and a third-level domain. The latter domain is considered a subdomain of the second-level domain, a subdomain […]

Use Videos to Improve the SEO of Your Website

Use Videos to Improve the SEO of Your Website

Videos and SEO are a perfect combination. The use of videos greatly helps positioning of your website and enriches it with quality content. For a long time now, Google and the other major search engines have winked at the use of videos. Currently, videos are a very important factor for the development of On-Page SEO, even stronger than images. The videos are multimedia elements that can be inserted within your website that users can interact with or the so-called Engagement Objects. This makes them, in the eyes of search engines; an exciting and a very influential element for the SEO of your website. Furthermore, the presence of a quality video […]

How to Improve SEO with Google Ads?

How to Improve SEO with Google Ads?

Throughout digital marketing, SEO and SEM are usually operated by two separate teams – or at least two specific experts. Although intended to operate in parallel, these two fields sometimes neglect to understand that SEO impacts SEM and vice versa. All teams exist in their vacuums, and the silos rarely exchange results. However, Google Advertising can offer useful knowledge to SEO experts, even as SEM specialists can exploit SEO to develop advertisement and keyword strategies. So, how can you continue using Advertising data to boost your organic search? It all starts with pulling the Ads info. Let’s see how to improve SEO with Google Ads. Search Terms Report Most SEO […]

What Is KPI? (Key Performance Indicator)

What Is KPI? (Key Performance Indicator)

KPI consists of the initials of the Key Performance Indicator words. Every company, business, or company has a set of goals that will help it take its place in the market. As you know, these goals shape the purpose of the organization. KPI Key Performance Indıcator is also a definition that shows the current value and position of the business. So it gives clues about the performance of the business. Key Performance Indıcator is an increasingly important term in order to find answers to questions. The questions are such as what you can do for your goals, what is important for your company and what you can do to improve […]

LSI: What Is It and How Can It Help Your SEO?

LSI: What Is It and How Can It Help Your SEO?

Today, we will talk about LSI or Latent Semantic Indexing. Keyword, alt tag, meta description, H1, H2, we all know what they are. But are they enough for SEO optimization? To optimize a website in the best way, it is necessary to go beyond the conventional SEO techniques. When you write web content, you have to be careful not once, not twice, but three times to everything you write, not only within the various tags. The search engines are very intelligent, and they immediately understand if someone is trying to cheat or create content for the web of little or no value for the end-user. Want to know how to make Google […]

What Is Content Marketing? (Tips & Tricks)

What Is Content Marketing? (Tips & Tricks)

Before answering the question of what content marketing is, it is necessary to consider the concept of content. Content; The whole of the idea, emotion, thought, and images that are desired to be given in a narration. Above all, it is the process of spiritual and intellectual functions. It is a whole of visual and audio messages. It is transmitted from the source to the end recipients through social media networks in digital media. With the proliferation of the Internet, societies evolved into Information Societies. And became an encoded identity with information and communication technologies.  The most important fact in terms of function and power factor in information societies is meaningful information. […]

What Is Google Data Studio and How to Use It?

What Is Google Data Studio and How to Use It?

Let’s say you are in the business of online marketing or have an idea of new entrepreneurship or even your own business. Especially when you are in advertising or marketing, basically, when you need to sell people’s ideas, you need to deal with a lot of data to prove your point. In some sectors, the data can get overwhelming and hard to visualize. Here comes Google Data Studio to your rescue. Data visualization is already hard enough, even with small amounts of data. Any type of complex data you have, this little tool called Google Data will help you visualize it in any graphics, diagram, or whatever you have in […]

Google BERT Update and E-Commerce Sites

Google BERT Update and E-Commerce Sites

Google is an ever-ending, constantly developing a search engine that shapes what we see on the search engine results page (SERP) according to our search queries. If you are an e-commerce website owner or an SEO specialist working for one, you may have noticed a change in your rankings. Of course, it would be safe to say that the Google BERT update may have impacted you. One of the primary mistakes that website owners and web devs are making is treating SEO like a static tactic. However, as Google progresses, the SEO goals change, too. Moreover, Google has made more than three thousand changes to its algorithms. So, SEO specialists […]