Articles About SEO

What Is Inbound Marketing? (& How to Do)

What Is Inbound Marketing? (& How to Do)

Personalizing your ads by creating content that is relevant to the audience’s interest has become a marketing technique that we frequently encounter today, especially on the digital platform. By using this technique called Inbound marketing, you can combine different channels with your marketing strategy, and on this basis, you can increase your sales considerably thanks to your activities. So today, we will talk about Inbound marketing and how it works. Let’s see what inbound marketing is first. Like many other marketing techniques, inbound marketing has a methodology of itself. This methodology is heavily focused on content. Yet, how? Let’s see some of its details. Inbound Marketing Methodology Inbound marketing is […]

What Is Google RankBrain? (How It Works)

What Is Google RankBrain? (How It Works)

As you know, Google is improving itself day by day and introducing new algorithms to its users. Today, we will talk about the Google RankBrain algorithm that Google launched in 2015. It is a self-improving artificial intelligence algorithm, and Google launched it to help search results. This article will tell you all the details of the Google RankBrain algorithm, and we will show you how Google RankBrain works in detail. First of all, let’s explain what is Google RankBrain in detail. What Is Google RankBrain, and Why Does It Matter? It is a highly intelligent and useful algorithm. By creating this algorithm, Google aimed to enable this service to comprehend […]

SEO Mistakes and How to Deal With Them

SEO Mistakes and How to Deal With Them

When it comes to SEO Mistakes, it is easy to go unnoticed. So, in short, you may have no idea about the mistakes you have made. For example, not adding keywords to the titles, trying to create low-quality links, etc. There are thousands of horrible mistakes you can make. There are many details needed to ensure success in SEO practices. However, the biggest secret of success is to develop yourself and achieve this process in line with the dynamics of the medium used. In this article, we will talk about the minor mistakes you can make while SEO implementation. Remember, these errors that you don’t take seriously by saying small […]

Reasons That Negatively Affect SEO – Negative SEO

Reasons That Negatively Affect SEO – Negative SEO

It is very significant for a website to rank high on search engine results. For this, SEO studies, which means search engine optimization, are of vital importance. Your site can be ranked at the top of the search engine results with the correct SEO work. If your website’s ranking has dropped for some reason, you may be wondering what happened. You can find out why your website rank has dropped by considering your content and your SEO work. Of course, the most significant point among these is SEO studies. If there is a situation that negatively affects SEO, then you should detect this immediately. In addition, you should advance your […]

The Future of SEO (& Things You Need To Ensure)

The Future of SEO (& Things You Need To Ensure)

Over the past few years, Google has evolved to account for the search experience provided by the search engine. It started to reward valuable content that meets visitor expectations. To be successful in future SEO, you must quickly discover your visitors’ expectations and fully attract them. Let’s take a quick look at the methods of exploring your target audience’s intent and producing content available on Google. In recent years, search engines have been optimized based on users’ needs and search experience. For example, Google is starting to reward original, high-quality content that appeals to readers. Users come to websites through a search engine. And if it does not meet their […]

How to Get on the First Page of Google?

How to Get on the First Page of Google?

You might have a ton of reasons to want to appear on Google resultsĀ“ first page. You might have a blog, a business website, a page where you sell products, or maybe you are just curious about the topic. Regardless of the way, if you are making money from your online (or not) establishment, you need to get people attracted to your website. Even if you have a local business you probably look like you don’t exist if you don’t have an active presence online. And when you start to get involved in the business of online marketing and promoting, one of the first things to find out is SEO […]

What Is E-Mail Marketing? – Briefly Explained

What Is E-Mail Marketing? – Briefly Explained

Sending an email is a way that allows people to communicate with each other electronically, and various files and attachments (such as photos, videos). It is a method that can be used with cheap, fast, and mobile devices. Therefore, the use of email is frequently at the forefront of corporate life. Have you ever thought about it? How many emails do you send per day, or how many times do you check your email address? According to Google, 91 out of 100 people with email accounts check their email address at least once a day. Therefore, it is extremely important to use a marketing channel that has such a high […]

How to Do SEO Analysis With Screaming Frog?

How to Do SEO Analysis With Screaming Frog?

Since the internet’s first appearance as the starting point of the Information Age in 1983, digital marketing has been growing, evolving, and adjusting to trends. In addition to the internet’s development, search engines are continually updating to provide the best results for a search query. So, with so much to keep an eye out to stand out in the massive numbers of websites, search engine optimization (SEO) has become the most prominent tool. Screaming Frog is one of the major players in SEO. SEO specialists and the analysis they provide allow website owners to take action to adjust their websites to be visible on the search engine results page (SERP). […]

Google Maps Ranking Guide for Beginners

Google Maps Ranking Guide for Beginners

As a business owner, you might be familiar with the fact that catching an advantage over your competitors online is all about a well-planned, effective local SEO strategy. Whether you own a small local business or an advanced agency, it is essential to get an understanding of search engines and how they work in order to move up in local SERP. Especially in Google Maps ranking. Because of the fact that Google is continuously evolving and developing its filters to provide the best results in local searches, there are numerous ways available for advertising your business online. Also, the majority of potential customers to any business still use Google services, […]

What Is an SEO Backlink Pyramid and How It Works?

What Is an SEO Backlink Pyramid and How It Works?

The backlink pyramid is a common name for the strategy of link building. For each specific web page, an SEO specialist should choose pyramid building elements one by one. It is easy to implement, explain, and useful in many ways. The strategy allows you to send high-quality backlinks to your website site, strengthens those high-quality links, and elevates the index rate of those backlinks. Where Should the Links to Your Website Be Published? The link pyramid system consists of three different types of resource categories. These categories include many various resources. Links from the third and second categories serve as donors for the first category of links. Similarly, resources from […]