Author Archives: Deniz Gökçe

What Is Google Pirate and How It Works?

What Is Google Pirate and How It Works?

With Google’s appearance on the internet’s endless web in the late 1990s, digital products, such as movies, music albums, and video games, have started to be spread rapidly around the globe. Moreover, if a piece of content is visible on the internet for everyone to see, its privacy becomes questionable. Because it can be copied and distributed by third parties, with or without allowance. Many companies have been trying to fight piracy problems aggressively but without proper success. Even though Google is the very search engine that brings both the original and the pirated content on the search engine result page, it announced its Google Pirate update to ensure all […]

What Is the Google Possum Update? (In Detail)

What Is the Google Possum Update? (In Detail)

Google is one of the most advanced search engines available on the world wide web. As developed as it is, Google has many algorithms to filter out search results to provide the best user experience on the search engine results page (SERP). Apart from crawling, indexing, and ranking the web pages, Google algorithms use signs such as web traffic, updated content, backlinks, and many more to determine if the results are useful to the user. Also, Google always updates its algorithms and announces different ones with unique purposes. As a result, search engine optimization (SEO), which is a proficiency that allows your business to appear on the SERP, constantly evolves […]

What Is Inbound Marketing? (& How to Do)

What Is Inbound Marketing? (& How to Do)

Personalizing your ads by creating content that is relevant to the audience’s interest has become a marketing technique that we frequently encounter today, especially on the digital platform. By using this technique called Inbound marketing, you can combine different channels with your marketing strategy, and on this basis, you can increase your sales considerably thanks to your activities. So today, we will talk about Inbound marketing and how it works. Let’s see what inbound marketing is first. Like many other marketing techniques, inbound marketing has a methodology of itself. This methodology is heavily focused on content. Yet, how? Let’s see some of its details. Inbound Marketing Methodology Inbound marketing is […]

What Is Google RankBrain? (How It Works)

What Is Google RankBrain? (How It Works)

As you know, Google is improving itself day by day and introducing new algorithms to its users. Today, we will talk about the Google RankBrain algorithm that Google launched in 2015. It is a self-improving artificial intelligence algorithm, and Google launched it to help search results. This article will tell you all the details of the Google RankBrain algorithm, and we will show you how Google RankBrain works in detail. First of all, let’s explain what is Google RankBrain in detail. What Is Google RankBrain, and Why Does It Matter? It is a highly intelligent and useful algorithm. By creating this algorithm, Google aimed to enable this service to comprehend […]

How to Do SEO Analysis With Screaming Frog?

How to Do SEO Analysis With Screaming Frog?

Since the internet’s first appearance as the starting point of the Information Age in 1983, digital marketing has been growing, evolving, and adjusting to trends. In addition to the internet’s development, search engines are continually updating to provide the best results for a search query. So, with so much to keep an eye out to stand out in the massive numbers of websites, search engine optimization (SEO) has become the most prominent tool. Screaming Frog is one of the major players in SEO. SEO specialists and the analysis they provide allow website owners to take action to adjust their websites to be visible on the search engine results page (SERP). […]

Google Maps Ranking Guide for Beginners

Google Maps Ranking Guide for Beginners

As a business owner, you might be familiar with the fact that catching an advantage over your competitors online is all about a well-planned, effective local SEO strategy. Whether you own a small local business or an advanced agency, it is essential to get an understanding of search engines and how they work in order to move up in local SERP. Especially in Google Maps ranking. Because of the fact that Google is continuously evolving and developing its filters to provide the best results in local searches, there are numerous ways available for advertising your business online. Also, the majority of potential customers to any business still use Google services, […]

The Effect of Instagram Ads on Marketing

The Effect of Instagram Ads on Marketing

Mobile device usage and internet usage are increasing day by day. Now people meet their needs wherever they want with mobile devices without the need for a fixed computer to take advantage of the internet. With the proliferation of internet usage, the use of social media has increased every day. Today, there are many different social media platforms, and one of the most widely used social media networks through mobile devices is undoubtedly Instagram. Instagram, which now has 500+ million users, is one of the most widely used photos and video sharing platforms. Instagram ads are very crucial if we look at these numbers. It is also very important that […]

How to Learn Digital Marketing: For Beginners

How to Learn Digital Marketing: For Beginners

When we say “digital,” we only come to mind for hours, and nowadays we live everything in the digital world. The reach of advertising and marketing to the consumer through digital media is the basis of digital marketing. Technology and the internet have brought with it a digitalized way of life in the last 10 years. Today, when shopping develops in parallel with life and the way we communicate with the way we live, we also use digital marketing together with interactive marketing, online marketing, and e-commerce names. That is why it is crucial to learn digital marketing if you are going to do marketing. Social media is also strengthened […]

Digital Marketing Strategies (Setting One Up)

Digital Marketing Strategies (Setting One Up)

It’s the same time of year. This is the time you need to explore and prepare a digital marketing strategy for your work next year. Getting your digital marketing strategy ready is crucial to your success next year. From new business areas to new marketing trends, you should soon create your marketing plan for the next year. This way, you can move one step ahead. Start your digital marketing strategies for the next year using this guide. It presents one or two different options at each step. You must choose that option according to your needs, whichever location you are in your business. You may be just starting work, or […]

What Is Internet Marketing? (All Aspects of It)

What Is Internet Marketing? (All Aspects of It)

Now many companies are engaged in many jobs to bring themselves to the forefront of the internet environment. Because now companies are aware that internet marketing is important. Companies that normally compete on television or billboards are now rivals on the internet and the search engine results page. That is why they’re starting to set up high budgets for internet advertising. That’s because the consumer who is now the target is spending most of his time online. So they are now making their purchases from here. As a result, this led to the emergence of new industries. So what is internet marketing? We’ll be finding answers on this today. We […]

Deniz Gökçe

Deniz Gökçe

Posts: 81